LSUS MBA 703 Final Exam – Questions With Perfect
Solutions
Market Capitalization (market Cap) Correct Answer - the value of the
firm calculated by multiply its share price by the number of shares.
Search engine Optimization (SEO) Correct Answer - The process of
improving a page's organic search results.
Software robots, spiders, web crawlers Correct Answer - software to
crawl the Web and uncover as much info they can find.
Link fraud Correct Answer - A series of bogus Web sites, linking back to
pages they're trying to promote.
Domain name service (DNS) Correct Answer - A list of all of the public,
named servers on its network.
Cache Correct Answer - temporary storage space used to speed
computing tasks.
Fault-tolerant Correct Answer - no single failure should interrupt the
firm's operations.
Driving factors of online ad growth trends Correct Answer - · Increased
user time online
· Improved measure and accountability
· Targeting
Ad impressions Correct Answer - the number of times an ad appears on
a website.
Search engine marketing (SEM) Correct Answer - The practice of
running and optimizing search engine ad campaigns.
Keyword advertising Correct Answer - Target based on a user's query
(search).
, Pay-Per-Click (PPC) Correct Answer - advertisers don't spend a penny
unless someone clicks on their ad.
Click-through rate Correct Answer - the number of users who clicked an
ad divided by the number of times the ad was delivered.
Landing page Correct Answer - the web site displayed when a user clicks
on the ad.
Geotargeting Correct Answer - occurs when a computer system
identifies a user's physical location for the purpose of delivering tailored ads
or other content.
Proxy servers Correct Answer - third-party computers that pass traffic
to and from a specific address without revealing the address of the connected
users.
Global position system Correct Answer - GPS
Image/display ads Correct Answer - horizontally oriented banners,
smaller rectangular buttons, and vertically oriented sky ads.
Rich media ads Correct Answer - includes animation or video
Interstitial's ads Correct Answer - ads that run before a user arrives at a
web site's contents.
Internet Advertising Bureau (IAB) Correct Answer - sets common
standards for display ads so that a single creative can run unmodified across
multiple ad networks and web sites.
Ads are quoted in cost per thousand impressions (CPM) Correct Answer -
Ads are quoted in cost per thousand impressions (CPM)
Cost-per-action (CPA) Correct Answer - ads pay whenever a user clicks
through and performs a specified action such as signing up for a service,
requesting material, or making a purchase.
Solutions
Market Capitalization (market Cap) Correct Answer - the value of the
firm calculated by multiply its share price by the number of shares.
Search engine Optimization (SEO) Correct Answer - The process of
improving a page's organic search results.
Software robots, spiders, web crawlers Correct Answer - software to
crawl the Web and uncover as much info they can find.
Link fraud Correct Answer - A series of bogus Web sites, linking back to
pages they're trying to promote.
Domain name service (DNS) Correct Answer - A list of all of the public,
named servers on its network.
Cache Correct Answer - temporary storage space used to speed
computing tasks.
Fault-tolerant Correct Answer - no single failure should interrupt the
firm's operations.
Driving factors of online ad growth trends Correct Answer - · Increased
user time online
· Improved measure and accountability
· Targeting
Ad impressions Correct Answer - the number of times an ad appears on
a website.
Search engine marketing (SEM) Correct Answer - The practice of
running and optimizing search engine ad campaigns.
Keyword advertising Correct Answer - Target based on a user's query
(search).
, Pay-Per-Click (PPC) Correct Answer - advertisers don't spend a penny
unless someone clicks on their ad.
Click-through rate Correct Answer - the number of users who clicked an
ad divided by the number of times the ad was delivered.
Landing page Correct Answer - the web site displayed when a user clicks
on the ad.
Geotargeting Correct Answer - occurs when a computer system
identifies a user's physical location for the purpose of delivering tailored ads
or other content.
Proxy servers Correct Answer - third-party computers that pass traffic
to and from a specific address without revealing the address of the connected
users.
Global position system Correct Answer - GPS
Image/display ads Correct Answer - horizontally oriented banners,
smaller rectangular buttons, and vertically oriented sky ads.
Rich media ads Correct Answer - includes animation or video
Interstitial's ads Correct Answer - ads that run before a user arrives at a
web site's contents.
Internet Advertising Bureau (IAB) Correct Answer - sets common
standards for display ads so that a single creative can run unmodified across
multiple ad networks and web sites.
Ads are quoted in cost per thousand impressions (CPM) Correct Answer -
Ads are quoted in cost per thousand impressions (CPM)
Cost-per-action (CPA) Correct Answer - ads pay whenever a user clicks
through and performs a specified action such as signing up for a service,
requesting material, or making a purchase.
