1 Exampromax - Stuvia US 2025/2026
IAB Exam Questions and 100% Correct Answers
Already Graded A+
Q: CTR (Equation)
Ans: Clicks/ Impressions*100
Q: CPM (Acronym + Equation)
Ans: Stands for Cost per Thousand- Cost/ Impressions*1000
Q: CPA (Acronym + Equation)
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Exampromax - Stuvia US
Ans: Stands for Cost per Action- Cost/ Action
Q: CPC (Acronym + Equation)
Ans: Stands for Cost per Click- Cost/ Click
Q: CPS (Acronym + Equation)
Ans: Stands for Cost per Sale- Cost/ Sale
Q: eCPM (Acronym + Equation)
Ans: Effective CPM/ Actual CPM- Cost/ Actual (Delivered) Impressions*1000
Q: Ad Network
Ans: Ad networks provide an outsourced sales capability for publishers and a means
to aggregate inventory and audiences from numerous sources in a single buying
opportunity for media buyers. Ad networks may provide specific technologies to
enhance value to both publishers and advertisers, including unique targeting
capabilities, creative generation, and optimization. Ad networks' business models and
practices may include features that are similar to those offered by an ad exchange.
Originally set up to sell unused inventory pre- programmatic.
Q: Age Gate
, 2 Exampromax - Stuvia US 2025/2026
Ans: An Adult Verification System (AVS). A computing system used by a website to
confirm that a user attempting to access their website is of the age required.
Q: Assets
Ans: Logos, artwork, fonts, etc that a brand uses in their advertising creative.
Q: Automated Guaranteed
Ans: I.e. Programmatic Guaranteed. An automatic one seller- one buyer transaction
with fixed pricing and reserved inventory
Q: Beacon
Ans: Ie. Web bug, 1 by 1 GIF, invisible GIF, tracking pixel. A tiny image referenced by
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a line of HTML or a block of JavaScript code embedded into a website or third party
ad server to track activity.
Exampromax - Stuvia US
Q: Bots
Ans: Software that runs automatically without human intervention. Typically, a boy
is endowed with the capability to react to different situations it may encounter. Two
common types of bots are agents and spiders. Bots are used by companies like search
engines to discover websites for indexing.
Q: Buffering
Ans: When a streaming player temporarily stores portions of a streaming media (ie.
Audio or video) file on a client PC until there is enough information for the stream to
begin playing.
Q: Cloud
Ans: A term used by web-based companies offering users the ability to access files
or services from devices that are connected to the internet (opposite of storing files
or programs on a hard or external drive).
Q: Connected Devices
Ans: Electronic devices (ie TV) connected to the internet and is able to access Web-
based content.
Q: Creative Optimization
IAB Exam Questions and 100% Correct Answers
Already Graded A+
Q: CTR (Equation)
Ans: Clicks/ Impressions*100
Q: CPM (Acronym + Equation)
Ans: Stands for Cost per Thousand- Cost/ Impressions*1000
Q: CPA (Acronym + Equation)
© 2025 Assignment Expert
Exampromax - Stuvia US
Ans: Stands for Cost per Action- Cost/ Action
Q: CPC (Acronym + Equation)
Ans: Stands for Cost per Click- Cost/ Click
Q: CPS (Acronym + Equation)
Ans: Stands for Cost per Sale- Cost/ Sale
Q: eCPM (Acronym + Equation)
Ans: Effective CPM/ Actual CPM- Cost/ Actual (Delivered) Impressions*1000
Q: Ad Network
Ans: Ad networks provide an outsourced sales capability for publishers and a means
to aggregate inventory and audiences from numerous sources in a single buying
opportunity for media buyers. Ad networks may provide specific technologies to
enhance value to both publishers and advertisers, including unique targeting
capabilities, creative generation, and optimization. Ad networks' business models and
practices may include features that are similar to those offered by an ad exchange.
Originally set up to sell unused inventory pre- programmatic.
Q: Age Gate
, 2 Exampromax - Stuvia US 2025/2026
Ans: An Adult Verification System (AVS). A computing system used by a website to
confirm that a user attempting to access their website is of the age required.
Q: Assets
Ans: Logos, artwork, fonts, etc that a brand uses in their advertising creative.
Q: Automated Guaranteed
Ans: I.e. Programmatic Guaranteed. An automatic one seller- one buyer transaction
with fixed pricing and reserved inventory
Q: Beacon
Ans: Ie. Web bug, 1 by 1 GIF, invisible GIF, tracking pixel. A tiny image referenced by
© 2025 Assignment Expert
a line of HTML or a block of JavaScript code embedded into a website or third party
ad server to track activity.
Exampromax - Stuvia US
Q: Bots
Ans: Software that runs automatically without human intervention. Typically, a boy
is endowed with the capability to react to different situations it may encounter. Two
common types of bots are agents and spiders. Bots are used by companies like search
engines to discover websites for indexing.
Q: Buffering
Ans: When a streaming player temporarily stores portions of a streaming media (ie.
Audio or video) file on a client PC until there is enough information for the stream to
begin playing.
Q: Cloud
Ans: A term used by web-based companies offering users the ability to access files
or services from devices that are connected to the internet (opposite of storing files
or programs on a hard or external drive).
Q: Connected Devices
Ans: Electronic devices (ie TV) connected to the internet and is able to access Web-
based content.
Q: Creative Optimization
