LSUS MBA 776 Exam 1 (Ch. 1-4)
Questions With Correct Answers
Self-Reference |Criterion |(SRC) |- |CORRECT |ANSWER✔✔-unconscious |reference |to |one's |own |
cultural |values, |experiences, |and |knowledge |as |a |basis |for |decisions
Enthnocentrism |- |CORRECT |ANSWER✔✔-the |notion |that |people |in |one's |own |company, |
culture, |or |country |know |best |how |to |do |things
Marketing |- |CORRECT |ANSWER✔✔-the |activity, |set |of |institutions, |and |processes |for |creating, |
communicating, |delivering, |and |exchanging |offerings |that |have |value |for |customers, |clients, |
partners, |and |society |at |large
International |Marketing |- |CORRECT |ANSWER✔✔-The |performance |of |business |activities |
designed |to |plan, |price, |promote, |and |direct |the |flow |of |a |company's |goods |and |services |to |
consumers |or |users |in |more |than |one |nation |for |a |profit.
Adaptation |- |CORRECT |ANSWER✔✔-The |ability |to |interpret |effectively |the |influence |and |
impact |of |each |of |the |uncontrollable |environmental |elements |on |the |marketing |plan |for |each |
foreign |market |in |which |they |hope |to |do |business
Stages |of |International |Marketing |Involvement |- |CORRECT |ANSWER✔✔-1. |No |Direct |Foreign |
Marketing
2. |Infrequent |Foreign |Marketing
3. |Regular |Foreign |Marketing
4. |International |Marketing
5. |Global |Marketing
, No |Direct |Foreign |Marketing |- |CORRECT |ANSWER✔✔-A |company |that |does |not |actively |
cultivate |customers |outside |the |country
Infrequent |Foreign |Marketing |- |CORRECT |ANSWER✔✔-A |company |with |temporary |surpluses |
caused |by |variations |in |production |levels |or |demand |may |send |their |products |for |marketing |
overseas
Regular |Foreign |Marketing |- |CORRECT |ANSWER✔✔-A |firm |with |permanent |productive |
capacity |devoted |to |the |production |of |goods |and |services |to |be |marketed |in |foreign |markets
International |Marketing |- |CORRECT |ANSWER✔✔-Companies |in |this |stage |are |fully |committed |
to |and |involved |in |international |marketing |activities.
Global |Marketing |- |CORRECT |ANSWER✔✔-A |marketing |strategy |that |consciously |addresses |
customers, |markets, |and |competition |throughout |the |world.
Controllable |Elements |- |CORRECT |ANSWER✔✔-product, |price, |promotion, |distribution, |and |
research
Uncontrollable |Elements |- |CORRECT |ANSWER✔✔-Economic |climate, |competitive |structure, |
political |and |legal |forces, |cultural |forces, |geography |and |infrastructure
Global |awareness |- |CORRECT |ANSWER✔✔-1. |Tolerance |of |cultural |differences
2. |Knowledge |of |cultures, |history, |world |market |potential |and |global |economic, |social |and |
political |trends
balance |of |payments |- |CORRECT |ANSWER✔✔-the |system |of |accounts |that |records |a |nation's |
international |financial |transactions
Questions With Correct Answers
Self-Reference |Criterion |(SRC) |- |CORRECT |ANSWER✔✔-unconscious |reference |to |one's |own |
cultural |values, |experiences, |and |knowledge |as |a |basis |for |decisions
Enthnocentrism |- |CORRECT |ANSWER✔✔-the |notion |that |people |in |one's |own |company, |
culture, |or |country |know |best |how |to |do |things
Marketing |- |CORRECT |ANSWER✔✔-the |activity, |set |of |institutions, |and |processes |for |creating, |
communicating, |delivering, |and |exchanging |offerings |that |have |value |for |customers, |clients, |
partners, |and |society |at |large
International |Marketing |- |CORRECT |ANSWER✔✔-The |performance |of |business |activities |
designed |to |plan, |price, |promote, |and |direct |the |flow |of |a |company's |goods |and |services |to |
consumers |or |users |in |more |than |one |nation |for |a |profit.
Adaptation |- |CORRECT |ANSWER✔✔-The |ability |to |interpret |effectively |the |influence |and |
impact |of |each |of |the |uncontrollable |environmental |elements |on |the |marketing |plan |for |each |
foreign |market |in |which |they |hope |to |do |business
Stages |of |International |Marketing |Involvement |- |CORRECT |ANSWER✔✔-1. |No |Direct |Foreign |
Marketing
2. |Infrequent |Foreign |Marketing
3. |Regular |Foreign |Marketing
4. |International |Marketing
5. |Global |Marketing
, No |Direct |Foreign |Marketing |- |CORRECT |ANSWER✔✔-A |company |that |does |not |actively |
cultivate |customers |outside |the |country
Infrequent |Foreign |Marketing |- |CORRECT |ANSWER✔✔-A |company |with |temporary |surpluses |
caused |by |variations |in |production |levels |or |demand |may |send |their |products |for |marketing |
overseas
Regular |Foreign |Marketing |- |CORRECT |ANSWER✔✔-A |firm |with |permanent |productive |
capacity |devoted |to |the |production |of |goods |and |services |to |be |marketed |in |foreign |markets
International |Marketing |- |CORRECT |ANSWER✔✔-Companies |in |this |stage |are |fully |committed |
to |and |involved |in |international |marketing |activities.
Global |Marketing |- |CORRECT |ANSWER✔✔-A |marketing |strategy |that |consciously |addresses |
customers, |markets, |and |competition |throughout |the |world.
Controllable |Elements |- |CORRECT |ANSWER✔✔-product, |price, |promotion, |distribution, |and |
research
Uncontrollable |Elements |- |CORRECT |ANSWER✔✔-Economic |climate, |competitive |structure, |
political |and |legal |forces, |cultural |forces, |geography |and |infrastructure
Global |awareness |- |CORRECT |ANSWER✔✔-1. |Tolerance |of |cultural |differences
2. |Knowledge |of |cultures, |history, |world |market |potential |and |global |economic, |social |and |
political |trends
balance |of |payments |- |CORRECT |ANSWER✔✔-the |system |of |accounts |that |records |a |nation's |
international |financial |transactions
