COM3708 Assignment 1
(COMPLETE ANSWERS)
Semester 2 2025 - DUE 8
September 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
,Exam (elaborations)
COM3708 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2025 - DUE 8
September 2025
Course
Advertising and Public Relations (COM3708)
Institution
University Of South Africa (Unisa)
Book
Advertising and Public Relations
COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) -
DUE 8 September 2025; 100% TRUSTED Complete, trusted solutions and
explanations. Ensure your success with us....
This portfolio entails the planning of a real integrated communication
campaign that you have to develop for a local charity, a local school or some
other non-profit organisation, based on the guidelines for integrated
campaigns as described in your prescribed book and the study guide. Due to
time constraints, you need to only plan the campaign and not implement it.
You have to approach the organiser(s) of the local organisation to obtain
permission as well as cooperation from the organisation to enable and
facilitate the development and execution of the prospective campaign. (If
necessary, this Tutorial Letter 101 can be shown as authorisation for the
assignment.) The consecutive steps for the development of the integrated
communication campaign required in performing the required assignment
are detailed below. 1 PHASE 1: ASSESS Outcome of phase 1 A document
should be produced that exhaustively details particulars of the audience
assessment, the organisation's broader operations and objectives, the
pertinent environmental conditions, historical and future considerations, as
well as the details, perceptions, status and communication of the idea that
forms the focus of the campaign. The document should include a complete
situation analysis. Assessment of the relevant variables should be based on
observation, informal research and investigation and, finally, formal
research. To compile this document systematically, you should do the
following: 1.1 Identify the communicator Study section 13.5.1.2 in the
prescribed book and do the following: 1.1.1 Identify an organisation or
organisations that you will approach with the proposal to plan a
communication campaign. Write down the name of the organisation(s) and
its (their) contact details. Downloaded by Master Vincent () lOMoARcPSD| 4
1.1.2 Write a letter to the owner/manager/organiser of the organisation in
, which you explain that you would like to meet him/her to propose the
planning of a communication campaign – also explain what the campaign will
entail. Explain that persons concerned will be under no obligation to
implement the campaign, and provide particulars of what the planning
process will require. Remember, this first act of approaching the organisation
is also an act of communication – convincing the organisation and its
management that you can add value to the organisation (selling yourself and
your expertise). Attach the letter as an appendix. Write a report covering the
following: 1.1.3 What was your experience in approaching the organisation –
did you experience it as positive or negative? 1.1.4 How did the organisation
respond to your request? 1.1.5 You have to establish a working relationship
with the organisation – what arrangements would you make? To whom would
you report and who would be your contact person at the organisation? How
often would you report back to the organisation? Write a brief report on how
you established a working relationship with the organisation. 1.1.6 Identify
who the communicator for the campaign would be. Would it be the
organisation as a whole, a section of the organisation, etcor so forth?
Substantiate your choice by explaining why the communicator has been
designated. 1.2 Identify the target audience Study section 13.5.1.4 in the
prescribed book, as well as the work you may have covered in the research
modules. You will be required to do some formal research, while consulting
textbooks on research methodology would be advisable (assuming you are
not familiar with research methodology). Complete the following activities
and report on each in the portfolio: 1.2.1 Formulate a brief problem
statement for the research (remember that this should be a research
problem statement – trying to collect the information to identify the real
communication opportunities or problems). 1.2.2 Formulate at least three
sub-problems. (a) Sub-problem 1: How would it contribute to solving the
main problem? (b) Sub-problem 2: How would it contribute to solving the
main problem? (c) Sub-problem 3: How would it contribute to solving the
main problem? 1.2.3 Formulate one research question for each sub-problem.
(a) Research question 1: (b) Research question 2: (c) Research question 3:
Downloaded by Master Vincent () lOMoARcPSD| 5 1.2.4 Identify the unit of
analysis. 1.2.5 Identify the population(s) for the study. 1.2.6 Describe the
sampling procedure(s) that has (have) been applied. 1.2.7 Identify the
specific methodology that you would apply and describe how you developed
your measuring instrument. 1.2.8 Report your results in full. 1.2.9 Explain
how you made provision for audience segmentation in terms of
demographics (at least) and other variables in your research (e.g. by
including these variables as part of a questionnaire). 1.2.10 Explain what you
learned from the research exercise by answering the following questions: (a)
Explain what you discovered about the organisation. (b) To what extent
could you predict the results? (c) In your estimation, was the research
worthwhile? (d) Explain how the research could influence the way you plan
your campaign. COMPLETING PHASE 1.2 1.2 Identify the target audience For
this phase you will be required to conduct formal research on the target
(COMPLETE ANSWERS)
Semester 2 2025 - DUE 8
September 2025
NO PLAGIARISM
[Pick the date]
[Type the company name]
,Exam (elaborations)
COM3708 Assignment 1 (COMPLETE
ANSWERS) Semester 2 2025 - DUE 8
September 2025
Course
Advertising and Public Relations (COM3708)
Institution
University Of South Africa (Unisa)
Book
Advertising and Public Relations
COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) -
DUE 8 September 2025; 100% TRUSTED Complete, trusted solutions and
explanations. Ensure your success with us....
This portfolio entails the planning of a real integrated communication
campaign that you have to develop for a local charity, a local school or some
other non-profit organisation, based on the guidelines for integrated
campaigns as described in your prescribed book and the study guide. Due to
time constraints, you need to only plan the campaign and not implement it.
You have to approach the organiser(s) of the local organisation to obtain
permission as well as cooperation from the organisation to enable and
facilitate the development and execution of the prospective campaign. (If
necessary, this Tutorial Letter 101 can be shown as authorisation for the
assignment.) The consecutive steps for the development of the integrated
communication campaign required in performing the required assignment
are detailed below. 1 PHASE 1: ASSESS Outcome of phase 1 A document
should be produced that exhaustively details particulars of the audience
assessment, the organisation's broader operations and objectives, the
pertinent environmental conditions, historical and future considerations, as
well as the details, perceptions, status and communication of the idea that
forms the focus of the campaign. The document should include a complete
situation analysis. Assessment of the relevant variables should be based on
observation, informal research and investigation and, finally, formal
research. To compile this document systematically, you should do the
following: 1.1 Identify the communicator Study section 13.5.1.2 in the
prescribed book and do the following: 1.1.1 Identify an organisation or
organisations that you will approach with the proposal to plan a
communication campaign. Write down the name of the organisation(s) and
its (their) contact details. Downloaded by Master Vincent () lOMoARcPSD| 4
1.1.2 Write a letter to the owner/manager/organiser of the organisation in
, which you explain that you would like to meet him/her to propose the
planning of a communication campaign – also explain what the campaign will
entail. Explain that persons concerned will be under no obligation to
implement the campaign, and provide particulars of what the planning
process will require. Remember, this first act of approaching the organisation
is also an act of communication – convincing the organisation and its
management that you can add value to the organisation (selling yourself and
your expertise). Attach the letter as an appendix. Write a report covering the
following: 1.1.3 What was your experience in approaching the organisation –
did you experience it as positive or negative? 1.1.4 How did the organisation
respond to your request? 1.1.5 You have to establish a working relationship
with the organisation – what arrangements would you make? To whom would
you report and who would be your contact person at the organisation? How
often would you report back to the organisation? Write a brief report on how
you established a working relationship with the organisation. 1.1.6 Identify
who the communicator for the campaign would be. Would it be the
organisation as a whole, a section of the organisation, etcor so forth?
Substantiate your choice by explaining why the communicator has been
designated. 1.2 Identify the target audience Study section 13.5.1.4 in the
prescribed book, as well as the work you may have covered in the research
modules. You will be required to do some formal research, while consulting
textbooks on research methodology would be advisable (assuming you are
not familiar with research methodology). Complete the following activities
and report on each in the portfolio: 1.2.1 Formulate a brief problem
statement for the research (remember that this should be a research
problem statement – trying to collect the information to identify the real
communication opportunities or problems). 1.2.2 Formulate at least three
sub-problems. (a) Sub-problem 1: How would it contribute to solving the
main problem? (b) Sub-problem 2: How would it contribute to solving the
main problem? (c) Sub-problem 3: How would it contribute to solving the
main problem? 1.2.3 Formulate one research question for each sub-problem.
(a) Research question 1: (b) Research question 2: (c) Research question 3:
Downloaded by Master Vincent () lOMoARcPSD| 5 1.2.4 Identify the unit of
analysis. 1.2.5 Identify the population(s) for the study. 1.2.6 Describe the
sampling procedure(s) that has (have) been applied. 1.2.7 Identify the
specific methodology that you would apply and describe how you developed
your measuring instrument. 1.2.8 Report your results in full. 1.2.9 Explain
how you made provision for audience segmentation in terms of
demographics (at least) and other variables in your research (e.g. by
including these variables as part of a questionnaire). 1.2.10 Explain what you
learned from the research exercise by answering the following questions: (a)
Explain what you discovered about the organisation. (b) To what extent
could you predict the results? (c) In your estimation, was the research
worthwhile? (d) Explain how the research could influence the way you plan
your campaign. COMPLETING PHASE 1.2 1.2 Identify the target audience For
this phase you will be required to conduct formal research on the target
