ABHICURE: DELIVERING HEALTH SERVICES WITH TECHNOLOGY
CASE STUDY SOLUTION
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SYNOPSIS
AbhiCure is an online health care platform facilitating consultation between patients and doctors. It enables
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individuals to be treated by doctors from their own homes by phone call, online chat, or video consultation
with doctors supported by AbhiCure’s team of paramedics. The company aims to simplify the entire health-
care ecosystem and add value for all stakeholders, including patients, doctors, pharmacies, diagnostics clinics,
and hospitals. However, with competition intensifying in the telemedicine sector, the company’s senior
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management is concerned about which growth strategy to adopt for the future and is considering product
diversification, product development, market penetration, and market development strategies.
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OBJECTIVES
• Understand the various components of online software-based tools in the health care domain.
• Build a consistent strategy that a budding start-up could employ while entering the suddenly growing
telemedicine industry.
• Assess various expansion ideas for an online telemedicine platform and set suitable criteria for
evaluating these.
The Case Solution Starts From page 4
,ASSIGNMENT QUESTIONS
1. Evaluate the business unit growth strategy of AbhiCure. Emphasize its present and potential products
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and markets using the Ansoff Matrix.
2. Define AbhiCure’s present strategy.
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3. What possible revenue models could AbhiCure pursue? Evaluate each model.
4. Perform a PEST analysis of AbhiCure as a company.
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5. Perform a Porter’s Five Forces analysis of AbhiCure, as well as an industry value chain analysis.
6. What growth options are available to AbhiCure?
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7. What decisive criteria will aid in the evaluation of the various strategic alternatives?
8. Which growth option should the AbhiCure team choose? If more than one option is selected, what
would be the best course of action?
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So
ANALYSIS
1. Evaluate the business unit growth strategy of AbhiCure. Emphasize its present and potential
products and markets using the Ansoff Matrix.
The Ansoff Matrix is a tool employed by firms to analyze and plan their strategies for growth, taking into
account the current and potential products and markets. It specifies the four basic growth strategies and the
risks involved to expand a firm’s business, i.e., market penetration, product development, market
expansion, and diversification. Advantages and disadvantages of each alternative for AbhiCure have been
The Case Solution Starts From page 4
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7. What decisive criteria will aid in the evaluation of the various strategic alternatives?
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The strategic possibilities for AbhiCure can be evaluated with the help of the following considerations:
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Capital Requirements: Growth occurs when there is a considerable investment of capital for expansion
plans and the development of new products. Therefore, founders usually prefer to preserve equity and
So
choose methods that can help them conserve capital expenditure.
Potential to Scale Up: AbhiCure aims to expand its operations in other states of India and increase the
number of services. This will require the company to opt for the most feasible alternative to scale up the
current operation to produce growth. These targets might evoke various unforeseeable concerns, which will
test the company’s flexibility and decision-making capabilities.
Rapid Expansion: Keeping up with the current market and technology remains a significant challenge for
companies. Those who are able to adapt to the situation and expand rapidly to produce high revenue stay
The Case Solution Starts From page 4
CASE STUDY SOLUTION
e
pl
m
SYNOPSIS
AbhiCure is an online health care platform facilitating consultation between patients and doctors. It enables
Sa
individuals to be treated by doctors from their own homes by phone call, online chat, or video consultation
with doctors supported by AbhiCure’s team of paramedics. The company aims to simplify the entire health-
care ecosystem and add value for all stakeholders, including patients, doctors, pharmacies, diagnostics clinics,
and hospitals. However, with competition intensifying in the telemedicine sector, the company’s senior
n
management is concerned about which growth strategy to adopt for the future and is considering product
diversification, product development, market penetration, and market development strategies.
tio
lu
So
OBJECTIVES
• Understand the various components of online software-based tools in the health care domain.
• Build a consistent strategy that a budding start-up could employ while entering the suddenly growing
telemedicine industry.
• Assess various expansion ideas for an online telemedicine platform and set suitable criteria for
evaluating these.
The Case Solution Starts From page 4
,ASSIGNMENT QUESTIONS
1. Evaluate the business unit growth strategy of AbhiCure. Emphasize its present and potential products
e
and markets using the Ansoff Matrix.
2. Define AbhiCure’s present strategy.
pl
3. What possible revenue models could AbhiCure pursue? Evaluate each model.
4. Perform a PEST analysis of AbhiCure as a company.
m
5. Perform a Porter’s Five Forces analysis of AbhiCure, as well as an industry value chain analysis.
6. What growth options are available to AbhiCure?
Sa
7. What decisive criteria will aid in the evaluation of the various strategic alternatives?
8. Which growth option should the AbhiCure team choose? If more than one option is selected, what
would be the best course of action?
n
tio
lu
So
ANALYSIS
1. Evaluate the business unit growth strategy of AbhiCure. Emphasize its present and potential
products and markets using the Ansoff Matrix.
The Ansoff Matrix is a tool employed by firms to analyze and plan their strategies for growth, taking into
account the current and potential products and markets. It specifies the four basic growth strategies and the
risks involved to expand a firm’s business, i.e., market penetration, product development, market
expansion, and diversification. Advantages and disadvantages of each alternative for AbhiCure have been
The Case Solution Starts From page 4
, e
pl
m
Sa
n
7. What decisive criteria will aid in the evaluation of the various strategic alternatives?
tio
The strategic possibilities for AbhiCure can be evaluated with the help of the following considerations:
lu
Capital Requirements: Growth occurs when there is a considerable investment of capital for expansion
plans and the development of new products. Therefore, founders usually prefer to preserve equity and
So
choose methods that can help them conserve capital expenditure.
Potential to Scale Up: AbhiCure aims to expand its operations in other states of India and increase the
number of services. This will require the company to opt for the most feasible alternative to scale up the
current operation to produce growth. These targets might evoke various unforeseeable concerns, which will
test the company’s flexibility and decision-making capabilities.
Rapid Expansion: Keeping up with the current market and technology remains a significant challenge for
companies. Those who are able to adapt to the situation and expand rapidly to produce high revenue stay
The Case Solution Starts From page 4
