Quizzes 1-12 Marketing Research
Questions with Accurate Answers
_____ indicates how probable it is that if a study were replicated the same results
would be found.
Confidence level
Margin of error
Standard deviation
Systematic sampling correct answer Confidence level
_____ is expressed as a percent range indicating how much a statistic can
fluctuate in the true population.
Confidence level
Margin of error
Standard deviation
Systematic sampling correct answer Margin of error
______ is the fastest method of survey data collection. Results are instantly
captured in a database and can be monitored for over or under representation of
sample groups.
Snail mail survey
Online survey
Telephone interview
None of these correct answer Online survey
,______ refers to studying how well consumers interact with and can navigate a
company's website, for instance.
UI research
UX research
In-depth interviews
Triads correct answer UI research
______ refers to studying the user experience with a product, service, or
customer interaction.
UI research
UX research
In-depth interviews
Dyads correct answer UX research
________ analysis is used to determine which customers are most profitable and
the degree to which product differentiation is required.
experimental
secondary
segmentation
benchmark correct answer segmentation
________ is a statistical analysis used to understand how customers value
different combinations of features and price points related to products or services
Correlation
Conjoint
Pre/post
,A/B testing correct answer Conjoint
"Rate your overall satisfaction and ease of using our product" is an example of
which type of question development mistake?
Leading question
Loaded question
Ambiguous question
Double-barreled question correct answer Double-barreled question
A ________ is a slogan or statement that represents a company's offerings
correct answer tagline
A ________ stands as a promise by a company to a customer or market segment.
value proposition
tagline
brand readkey
brand attribute correct answer value proposition
A comparison value against past performance or performance of astandout
business unit is considered an:
Internal benchmark
External benchmark
Segmentation result
Sales data trend correct answer Internal benchmark
, A focus group activity in which participants are asked to complete tasks involving
a potential product or website while observers watch, listen, and take notes.
Word association
Cartoons
Collages
Usability tests correct answer Usability tests
A high CPI or CPS usually indicates _____.
The margin of error is set above +/- 5%
The confidence level is set above 95%
The study takes place in a metro area
A harder to reach target market population correct answer A harder to reach
target market population
A line chart is best used to ______.
Connect mean scores that are similar
Trend the same variable over time
Illustrate data that adds up to 100%
Compare different categorical variables correct answer Trend the same variable
over time
A sampling technique where the sample is split into mutually exclusive groups
proportionate to the population and then simple random sampling is employed
within those groups.
Systematic sampling
Stratified random sampling
Questions with Accurate Answers
_____ indicates how probable it is that if a study were replicated the same results
would be found.
Confidence level
Margin of error
Standard deviation
Systematic sampling correct answer Confidence level
_____ is expressed as a percent range indicating how much a statistic can
fluctuate in the true population.
Confidence level
Margin of error
Standard deviation
Systematic sampling correct answer Margin of error
______ is the fastest method of survey data collection. Results are instantly
captured in a database and can be monitored for over or under representation of
sample groups.
Snail mail survey
Online survey
Telephone interview
None of these correct answer Online survey
,______ refers to studying how well consumers interact with and can navigate a
company's website, for instance.
UI research
UX research
In-depth interviews
Triads correct answer UI research
______ refers to studying the user experience with a product, service, or
customer interaction.
UI research
UX research
In-depth interviews
Dyads correct answer UX research
________ analysis is used to determine which customers are most profitable and
the degree to which product differentiation is required.
experimental
secondary
segmentation
benchmark correct answer segmentation
________ is a statistical analysis used to understand how customers value
different combinations of features and price points related to products or services
Correlation
Conjoint
Pre/post
,A/B testing correct answer Conjoint
"Rate your overall satisfaction and ease of using our product" is an example of
which type of question development mistake?
Leading question
Loaded question
Ambiguous question
Double-barreled question correct answer Double-barreled question
A ________ is a slogan or statement that represents a company's offerings
correct answer tagline
A ________ stands as a promise by a company to a customer or market segment.
value proposition
tagline
brand readkey
brand attribute correct answer value proposition
A comparison value against past performance or performance of astandout
business unit is considered an:
Internal benchmark
External benchmark
Segmentation result
Sales data trend correct answer Internal benchmark
, A focus group activity in which participants are asked to complete tasks involving
a potential product or website while observers watch, listen, and take notes.
Word association
Cartoons
Collages
Usability tests correct answer Usability tests
A high CPI or CPS usually indicates _____.
The margin of error is set above +/- 5%
The confidence level is set above 95%
The study takes place in a metro area
A harder to reach target market population correct answer A harder to reach
target market population
A line chart is best used to ______.
Connect mean scores that are similar
Trend the same variable over time
Illustrate data that adds up to 100%
Compare different categorical variables correct answer Trend the same variable
over time
A sampling technique where the sample is split into mutually exclusive groups
proportionate to the population and then simple random sampling is employed
within those groups.
Systematic sampling
Stratified random sampling
