COMM 325 FINAL EXAM || ACKNOWLEDGED ANSWERS
100%.
True or false: Deception in advertising is a psychological concept, because whether or not an
advertisement is considered 'deceptive' depends on what so-called 'intelligent' and
'knowledgeable' consumers believe to be true.
True
False correct answers False
Natural human biases explain...
how we might change our attitudes depending on the people we are surrounded by.
...how our own subjective thinking determines our attitudes.
...how we correctly distinguish between our own attitude and other peoples' attitudes.
...how we agree to disagree with other peoples' attitudes. correct answers ...how our own
subjective thinking determines our attitudes.
All of the following are characteristics of individuals who score high on need for cognition,
EXCEPT:
They tend to remember message arguments.
They tend to be swayed by a variety of cues, such as source credibility, communicator
attractiveness, and celebrity endorsements.
They tend to generate a greater number of issue-relevant thoughts.
They tend to seek a lot of information about issues. correct answers They tend to be swayed by a
variety of cues, such as source credibility, communicator attractiveness, and celebrity
endorsements.
Implicit attitudes are defined as evaluations that...?
,have an unknown origin, are activated automatically, and influence implicit uncontrollable
responses.
...have a known origin, are not activated automatically, and influence explicit controllable
responses.
...have an unknown origin, are not activated automatically, and influence implicit uncontrollable
responses
...have a known origin, are activated automatically, and influence explicit controllable responses.
correct answers ...have an unknown origin, are activated automatically, and influence implicit
uncontrollable responses.
Which of the example relationships depicted below best represents parasocial interaction?
Peter and Mary have been married for 40 years.
Peter is Sally's boss at his company.
Peter has a famous brother.
Peter regularly responds to Lance Armstrong's posts on Twitter. correct answers Peter regularly
responds to Lance Armstrong's posts on Twitter.
True or false: Due to assimilation, Democrats often perceive themselves to be similar to other
Democrats and Republicans often perceive themselves to be similar to other Republicans,
regardless of specific political views and attitudes.
True
False correct answers True
Therapists are not considered 'persuaders' and therapy is not considered a form of persuasion
because of which necessary and important concept?
Moral standards
Awareness
Implicit bias
Self-persuasion correct answers Self-persuasion
,True or false: Accessibility theory examines why people hold the attitudes they do.
True
False correct answers False
A fear appeal must contain two major components to be effective.
Which are they?
Threat control and danger control component
Threat control and severity component
Threat control and coping component
Threat component and coping component correct answers Threat component and coping
component
Which of the following examples best represents an application of the Hovland-Yale approach?
People were in favor of the message because the speaker was credible.
The sheer number of arguments in the message made people engage in more issue-relevant
thinking.
The president of the company sent a message to his staff that induced a high level of fear.
All of the above. correct answers The president of the company sent a message to his staff that
induced a high level of fear.
Persuasion is...?
Moral and ethical
Immoral and unethical
Both moral and ethical AND immoral and unethical
, None of the answer choices is correct correct answers Both moral and ethical AND immoral and
unethical
All of the following are ways contemporary persuasion differs from the persuasion of the past,
EXCEPT...?
Purpose of persuasion
Number of messages
Subtlety
Digitization correct answers Purpose of persuasion
Why do we refer to persuasion as "symbolic process"?
because persuasion involves vivid imagery
because persuasion involves artful catchphrases
because persuasion only makes sense to those who speak the same language
because persuasion often connects a symbol to a product/idea/behavior and that connection is
arbitrary correct answers because persuasion often connects a symbol to a product/idea/behavior
and that connection is arbitrary
True or false: Animal persuasion does NOT differ from human persuasion.
True
False correct answers False
True or false: Persuasion started with the ancient Greeks.
True
False correct answers True
In chapter 1, we find a definition of 'persuasion' that includes various components.
Please select ALL of the components that are included in this definition.
100%.
True or false: Deception in advertising is a psychological concept, because whether or not an
advertisement is considered 'deceptive' depends on what so-called 'intelligent' and
'knowledgeable' consumers believe to be true.
True
False correct answers False
Natural human biases explain...
how we might change our attitudes depending on the people we are surrounded by.
...how our own subjective thinking determines our attitudes.
...how we correctly distinguish between our own attitude and other peoples' attitudes.
...how we agree to disagree with other peoples' attitudes. correct answers ...how our own
subjective thinking determines our attitudes.
All of the following are characteristics of individuals who score high on need for cognition,
EXCEPT:
They tend to remember message arguments.
They tend to be swayed by a variety of cues, such as source credibility, communicator
attractiveness, and celebrity endorsements.
They tend to generate a greater number of issue-relevant thoughts.
They tend to seek a lot of information about issues. correct answers They tend to be swayed by a
variety of cues, such as source credibility, communicator attractiveness, and celebrity
endorsements.
Implicit attitudes are defined as evaluations that...?
,have an unknown origin, are activated automatically, and influence implicit uncontrollable
responses.
...have a known origin, are not activated automatically, and influence explicit controllable
responses.
...have an unknown origin, are not activated automatically, and influence implicit uncontrollable
responses
...have a known origin, are activated automatically, and influence explicit controllable responses.
correct answers ...have an unknown origin, are activated automatically, and influence implicit
uncontrollable responses.
Which of the example relationships depicted below best represents parasocial interaction?
Peter and Mary have been married for 40 years.
Peter is Sally's boss at his company.
Peter has a famous brother.
Peter regularly responds to Lance Armstrong's posts on Twitter. correct answers Peter regularly
responds to Lance Armstrong's posts on Twitter.
True or false: Due to assimilation, Democrats often perceive themselves to be similar to other
Democrats and Republicans often perceive themselves to be similar to other Republicans,
regardless of specific political views and attitudes.
True
False correct answers True
Therapists are not considered 'persuaders' and therapy is not considered a form of persuasion
because of which necessary and important concept?
Moral standards
Awareness
Implicit bias
Self-persuasion correct answers Self-persuasion
,True or false: Accessibility theory examines why people hold the attitudes they do.
True
False correct answers False
A fear appeal must contain two major components to be effective.
Which are they?
Threat control and danger control component
Threat control and severity component
Threat control and coping component
Threat component and coping component correct answers Threat component and coping
component
Which of the following examples best represents an application of the Hovland-Yale approach?
People were in favor of the message because the speaker was credible.
The sheer number of arguments in the message made people engage in more issue-relevant
thinking.
The president of the company sent a message to his staff that induced a high level of fear.
All of the above. correct answers The president of the company sent a message to his staff that
induced a high level of fear.
Persuasion is...?
Moral and ethical
Immoral and unethical
Both moral and ethical AND immoral and unethical
, None of the answer choices is correct correct answers Both moral and ethical AND immoral and
unethical
All of the following are ways contemporary persuasion differs from the persuasion of the past,
EXCEPT...?
Purpose of persuasion
Number of messages
Subtlety
Digitization correct answers Purpose of persuasion
Why do we refer to persuasion as "symbolic process"?
because persuasion involves vivid imagery
because persuasion involves artful catchphrases
because persuasion only makes sense to those who speak the same language
because persuasion often connects a symbol to a product/idea/behavior and that connection is
arbitrary correct answers because persuasion often connects a symbol to a product/idea/behavior
and that connection is arbitrary
True or false: Animal persuasion does NOT differ from human persuasion.
True
False correct answers False
True or false: Persuasion started with the ancient Greeks.
True
False correct answers True
In chapter 1, we find a definition of 'persuasion' that includes various components.
Please select ALL of the components that are included in this definition.
