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Examen

COMM 325

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COMM 325 with correct answers

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COMM 325 with correct answers 2025




Under which circumstances would the quality, rather than the quantity, of arguments matter
most? - correct answerswhen listeners have high involvement



A two-sided message tends to be ineffective if - correct answersopposing arguments are only
acknowledged, but not refuted, in the message.



According to studies on voting preferences and message effects, primacy effects seem to prevail
when we ________ vote for one of the candidates. - correct answershear one candidate speak
right after another and then wait a week before we



Charlie decides to sell fish with this advertisement: "Research shows that people love to have
their choice of fresh, frozen, or smoked fish. Chillin-Guppy and Zippy-fish only offer frozen fish,
but Charlie's Fish has all three. Where do you want to go to get your fish?" Charlie's
advertisement is using a/an - correct answersimplicit conclusion



In general, which of the following is most true? - correct answersStatistical and anecdotal proof
used together is the most persuasive.



This advertisement was used as an example for which of the following concepts: VW
PORCUPINE AND FISH - correct answersimpact conclusion



Rob presents his strong arguments first and his weak arguments last when trying to convince his
wife why they should buy a new boat. His overall message is said to have a/an - correct
answersanticlimax order.



A company is set to launch a new product line. At first, only the brand's logo is displayed in
various media, without any explanation of what the brand is or what the brand does. Greater
familiarity with the logo, in and of itself, tends to make consumers like the brand more. This
strategy is known as: - correct answersmere exposure theory

, Pfau (1992) and colleagues' study on seventh graders and smoking prevention suggests that
inoculation - correct answersworks for students with high self-esteem, but not with students
with low self-esteem.



The political practice of sending in hecklers to interfere with an opponent's campaign is known
as - correct answersbracketing.



Although the use of ________________ seems to increase people's persuasiveness, the use of
________________ seems to decrease it. - correct answersillustrators, adaptors



I used a scene from the movie Tombstone to illustrate which concept? - correct answerskinesics



Which example did I use to illustrate the concept of chronemics? - correct answerswaiting at the
doctor's office



In contrast to football players, long-distance runners tend to be ________________, that is, is
thin and frail-looking. - correct answersectomorphs



uppose two political candidates are having a televised debate. While candidate Nelson is
speaking, Candidate Boswell is best advised to: - correct answersmaintain neutral expressions



What example did I use to illustrate the concept impression management? - correct
answersWinston churchill



Angela told her mother that she would be moving out of the house. Her mother's teary-eyed
stare changed into a cold, furrow-browed stare as she crossed her arms. Angela knew her
mother was not going to let her move out. This example best illustrates - correct answersthat
each nonverbal code rarely operates alone.

Información del documento

Subido en
18 de julio de 2025
Número de páginas
13
Escrito en
2024/2025
Tipo
Examen
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