Marketing Management, 4th Edition TEST BANK By Mark Johnston Greg Marshall, Verified Chapter's 1 - 14, Complete Newest Version

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,TEST BANK FOR 1 1



Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 1




Student name: 1



TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and sel
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ling.
1) 1


⊚ true 1


⊚ false 1




Question Details 1


AACSB : Analytical Thinking Accessibi
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lity : Keyboard Navigation
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Learning Objective : 01-1 1 1


01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketi
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ng Management Defined
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Bloom's : Remember Diffi
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culty : 1 Easy Gradable : a
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utomatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing de
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partment.
2) 1


⊚ true 1



⊚ false 1




Question Details 1


AACSB : Analytical Thinking Accessibi
1 1 1 1


lity : Keyboard Navigation Bloom's : Und
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erstand
Difficulty : 2 Medium 1 1 1


Learning Objective : 01-1 1 1


01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketi
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1


ng Management Defined
1 1


Gradable : automatic 1 1


Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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, 3) The American Marketing Association defines marketing as “the activity, set of institutions, a
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nd processes for creating, communicating, delivering, and exchanging offerings that have val
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ue for customers, clients, partners, and society at large.”
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3) 1


⊚ true 1



⊚ false 1




Question Details 1


AACSB : Analytical Thinking Accessibi
1 1 1 1


lity : Keyboard Navigation
1 1 1


Topic : Marketing and Marketing Management Defined
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Bloom's : Remember 1 1


Difficulty : 1 Easy 1 1 1


Learning Objective : 01-
1 1 1


02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise ha
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s only two business functions: marketing and innovation.
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4) 1


⊚ true 1



⊚ false 1




Question Details 1


AACSB : Analytical Thinking Accessibi
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lity : Keyboard Navigation Bloom's : Re
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member
Difficulty : 1 Easy 1 1 1


Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) 1


⊚ true 1



⊚ false 1




Question Details 1


Accessibility : Keyboard Navigation Blo1 1 1 1


om's : Understand
1 1


Difficulty : 2 Medium 1 1 1


Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic 1 1


Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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