POM EXAM 4 QUESTIONS AND 100%
VERIFIED ANSWERS!!
According to the case study, what are the four steps HubSpot uses in its promotion blend?
Acquiring, converting, onboarding, and ongoing
When a company engages in any unpaid form of nonpersonal presentation of ideas, goods,
or services, it is called Blank______.
publicity
True or false: One example of paid media is an advertisement for Nike shoes in a tennis
magazine.
True
The biggest difference between owned media and earned media is Blank______.
who generates the media
Consumers trust recommendations from people they know, online consumer opinions, and
editorial content. These are all forms of media.
Blank 1: earned
Select all that apply
Which of the following are examples of some of the free content HubSpot publishes to
appear high in search results and to attract customers to its web page?
Ebooks
Templates
Blogs
Case studies
Select all that apply
Which of the following are types of publicity? (Check all that apply.)
, Social media
Owned
Earned
Paid media are messages that Blank______.
a brand pays to have communicated
An e-mail newsletter created by a company to advertise its brand is an example of
Blank______ media.
owned
Research shows that consumers tend to trust information from Blank______ media the
least.
paid
Based on the information in Exhibit 16-4, having low trust of consumers is a challenge
particularly associated with Blank______ media.
paid
Select all that apply
What are two major factors contributing to the decline in advertising effectiveness?
Consumers' lack of trust
The effects of digital media
Select all that apply
In a survey of 2,000 U.S. Internet users, which three types of paid media had the lowest
levels of trust?
Online advertising
Social media
Mobile advertising
Based on Exhibit 16-4, which of the following is a benefit of owned media?
It has a relatively low cost.
VERIFIED ANSWERS!!
According to the case study, what are the four steps HubSpot uses in its promotion blend?
Acquiring, converting, onboarding, and ongoing
When a company engages in any unpaid form of nonpersonal presentation of ideas, goods,
or services, it is called Blank______.
publicity
True or false: One example of paid media is an advertisement for Nike shoes in a tennis
magazine.
True
The biggest difference between owned media and earned media is Blank______.
who generates the media
Consumers trust recommendations from people they know, online consumer opinions, and
editorial content. These are all forms of media.
Blank 1: earned
Select all that apply
Which of the following are examples of some of the free content HubSpot publishes to
appear high in search results and to attract customers to its web page?
Ebooks
Templates
Blogs
Case studies
Select all that apply
Which of the following are types of publicity? (Check all that apply.)
, Social media
Owned
Earned
Paid media are messages that Blank______.
a brand pays to have communicated
An e-mail newsletter created by a company to advertise its brand is an example of
Blank______ media.
owned
Research shows that consumers tend to trust information from Blank______ media the
least.
paid
Based on the information in Exhibit 16-4, having low trust of consumers is a challenge
particularly associated with Blank______ media.
paid
Select all that apply
What are two major factors contributing to the decline in advertising effectiveness?
Consumers' lack of trust
The effects of digital media
Select all that apply
In a survey of 2,000 U.S. Internet users, which three types of paid media had the lowest
levels of trust?
Online advertising
Social media
Mobile advertising
Based on Exhibit 16-4, which of the following is a benefit of owned media?
It has a relatively low cost.
