CFRE Exam: Relationship Building
with Complete Solutions
Components of a Communications Plan - ANS-A written calendar of contacts that
considers:
-Segments within donor base
-Frequency and Reach with which you'll contact each segment
-Type of communications you'll send
-Cost and Goals of each communication effort
Ask the question: What do that want?
Benefits of Fundraising Programs for Orgs. - ANS--Advancing orgs mission
-Developing stakeholders and partners in the mission
-Diversifying revenue streams
-Long-term flexibility and sustainability
Benefits of Fundraising for the Donor: - ANS--Advancing a personal purpose or mission
-Sense of belonging to larger cause or community
-Satisfaction of making a difference, joy of giving
-Tangible benefits (recognition, financial)
Donor Acquisition strategies: - ANS--Investment for the future, key to continuing to build
donor base
-Traditionally acquired through direct mail, or phone, or events, or digitally
(if peer-to-peer fundraising need to work to get the donor to an event, direct solicitation,
etc. Peer-to-peer is the best way!)
-Exchange or purchase lists
-Make sure it's highly focused!
-Sometime look at people who support other orgs.
Relationship between Philanthropy and Fundraising - ANS-Fundraising makes
Philanthropy possible
Philanthropy is giving or time and/or money
Fund development makes philanthropy possible by bringing together a particular cause
and donors and prospects who are willing to invest in the cause.
What is creating a culture of philanthropy? - ANS-educating everyone in your
organization about the value of giving and making clear the valuable role all constituents
, play in an organizations life. An essential component of civic engagement and healthy
community
Culture of Philanthropy - ANS-Everyone within the institution or organization, including
recipients of services and their families, and the board of directors or trustees,
UNDERSTANDS, EMBRACES, AND ACTS ON his or her roles and responsibilities in
philanthropy and stewardship in a collaborative and donor‐centric manner.
What is the definition of cultivation? - ANS-the process of gradually developing interest
of an important prospective contribution through exposure to institution, people, needs
and plans to the point where a major gift is considered.
What is the purpose of cultivation (4) - ANS-adds prospects to donor base
helps move prospects to active and regular donors
aids in improving relationships
supports achieving the organization's mission.
Who should you involve in developing the cultivation plan? - ANS--development officer
-CEO
-board of directors
-community volunteers
-program leader
What are the steps in creating a general cultivation plan? - ANS-1. identify constituent
groups
2. undertake prospect research
3. determine connection, capacity and capability
4. determine best relationship
5. outline moves management plan
What is the first step of cultivation plan for organizations? - ANS-Research - prospecting
What is the second step of cultivation plan for organizations? - ANS-Inquire, Approach,
Involve - letter of inquiry or call, determine appropriate and effective way to cultivate like
inviting decision maker to site for a visit, etc.
What is the third step of a cultivation plan for organizations? - ANS-Develop a Request -
define a project or funding opportunitiy that matches the source of funding's objectives
with your mission
What is the fourth step of a cultivation plan for organizations? - ANS-Solicit - send the
proposal or make a call
What are the four R's? - ANS-Right Ask, Right Time, Right Person, Right Amount.
with Complete Solutions
Components of a Communications Plan - ANS-A written calendar of contacts that
considers:
-Segments within donor base
-Frequency and Reach with which you'll contact each segment
-Type of communications you'll send
-Cost and Goals of each communication effort
Ask the question: What do that want?
Benefits of Fundraising Programs for Orgs. - ANS--Advancing orgs mission
-Developing stakeholders and partners in the mission
-Diversifying revenue streams
-Long-term flexibility and sustainability
Benefits of Fundraising for the Donor: - ANS--Advancing a personal purpose or mission
-Sense of belonging to larger cause or community
-Satisfaction of making a difference, joy of giving
-Tangible benefits (recognition, financial)
Donor Acquisition strategies: - ANS--Investment for the future, key to continuing to build
donor base
-Traditionally acquired through direct mail, or phone, or events, or digitally
(if peer-to-peer fundraising need to work to get the donor to an event, direct solicitation,
etc. Peer-to-peer is the best way!)
-Exchange or purchase lists
-Make sure it's highly focused!
-Sometime look at people who support other orgs.
Relationship between Philanthropy and Fundraising - ANS-Fundraising makes
Philanthropy possible
Philanthropy is giving or time and/or money
Fund development makes philanthropy possible by bringing together a particular cause
and donors and prospects who are willing to invest in the cause.
What is creating a culture of philanthropy? - ANS-educating everyone in your
organization about the value of giving and making clear the valuable role all constituents
, play in an organizations life. An essential component of civic engagement and healthy
community
Culture of Philanthropy - ANS-Everyone within the institution or organization, including
recipients of services and their families, and the board of directors or trustees,
UNDERSTANDS, EMBRACES, AND ACTS ON his or her roles and responsibilities in
philanthropy and stewardship in a collaborative and donor‐centric manner.
What is the definition of cultivation? - ANS-the process of gradually developing interest
of an important prospective contribution through exposure to institution, people, needs
and plans to the point where a major gift is considered.
What is the purpose of cultivation (4) - ANS-adds prospects to donor base
helps move prospects to active and regular donors
aids in improving relationships
supports achieving the organization's mission.
Who should you involve in developing the cultivation plan? - ANS--development officer
-CEO
-board of directors
-community volunteers
-program leader
What are the steps in creating a general cultivation plan? - ANS-1. identify constituent
groups
2. undertake prospect research
3. determine connection, capacity and capability
4. determine best relationship
5. outline moves management plan
What is the first step of cultivation plan for organizations? - ANS-Research - prospecting
What is the second step of cultivation plan for organizations? - ANS-Inquire, Approach,
Involve - letter of inquiry or call, determine appropriate and effective way to cultivate like
inviting decision maker to site for a visit, etc.
What is the third step of a cultivation plan for organizations? - ANS-Develop a Request -
define a project or funding opportunitiy that matches the source of funding's objectives
with your mission
What is the fourth step of a cultivation plan for organizations? - ANS-Solicit - send the
proposal or make a call
What are the four R's? - ANS-Right Ask, Right Time, Right Person, Right Amount.
