AB
YL
D
U
ST
, AB
YL
D
U
ST
, AB
YL
D
U
ST
, wertyuiop
10) Which type of market distribution strategy places low cost goods at as many distribution
points as possible?
A) Selective
B) Conflicted
C) Exclusive
D) Intensive
E) Channel captains
Answer: D
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
ST
distribution.
11) If a producer wants a product to have promotional advantage and increased attention in the
sales effort, what distribution process should they pursue?
A) Selective
B) Conflicted
C) Exclusive
U
D) Intensive
E) Channel captains
Answer: A
D
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
YL
distribution.
12) What is the potential result when one member of a channel receives preferential treatment?
A) Channel reward
B) Channel conflict
C) Channel leadership
AB
D) Channel captain
E) Channel alienation
Answer: B
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Application
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
wertyuio
YL
D
U
ST
, AB
YL
D
U
ST
, AB
YL
D
U
ST
, wertyuiop
10) Which type of market distribution strategy places low cost goods at as many distribution
points as possible?
A) Selective
B) Conflicted
C) Exclusive
D) Intensive
E) Channel captains
Answer: D
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
ST
distribution.
11) If a producer wants a product to have promotional advantage and increased attention in the
sales effort, what distribution process should they pursue?
A) Selective
B) Conflicted
C) Exclusive
U
D) Intensive
E) Channel captains
Answer: A
D
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
YL
distribution.
12) What is the potential result when one member of a channel receives preferential treatment?
A) Channel reward
B) Channel conflict
C) Channel leadership
AB
D) Channel captain
E) Channel alienation
Answer: B
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Application
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
wertyuio
