MCS 005 || Solved Correctly.
Communication correct answers The transmission of a message from a source to a receiver.
Mass Communication correct answers The process of creating shared meaning between the mass
media and their audiences.
Feedback correct answers The response to a given communication
Encoding correct answers Transforming ideas into an understandable sign/symbol system. A
message is first encoded - transferred into an understandable sign and symbol system
Decoding correct answers Interpreting sign/symbol systems. Once received, the message is
decoded - signs and symbols are interpreted
Technological determinism correct answers The idea that machines and their development drive
economic and cultural change
Media Literacy correct answers The ability to effectively and efficiently comprehend and utilize
mass communication
Third person effect correct answers The common attitude that others are influenced by media
messages, but we are not
concentration of media ownership correct answers Ownership of different and numerous media
companies concentrated in fewer and fewer hands
convergence/platform correct answers The erosion of traditional distinctions among media
, globalization of media correct answers ownership of media companies by multinational
corporations.
audience fragmentation correct answers audiences for specific media content becoming smaller
and increasingly homogeneous
synergy/oligopoly correct answers The use by media conglomerates of as many channels of
delivery as possible for similar content
Narrow casting/niche marketing correct answers Aiming broadcast programming at smaller,
more demographically homogeneous audiences
taste publics correct answers Groups of people or audiences bound by little more than their
interest in a given form of media content
media multi-tasking correct answers Simultaneously consuming many different kinds of media
product placement correct answers The integration, for a fee, of specific branded products into
media content.
brand entertainment correct answers When commercials are a part of and essential to a piece of
media content
consumption on demand correct answers The ability to access any content, anytime, anywhere
appointment consumption correct answers Audiences consume content at a time predetermined
by the producer and distributor
platform agnostic correct answers Having no preference in where media content is accessed
Communication correct answers The transmission of a message from a source to a receiver.
Mass Communication correct answers The process of creating shared meaning between the mass
media and their audiences.
Feedback correct answers The response to a given communication
Encoding correct answers Transforming ideas into an understandable sign/symbol system. A
message is first encoded - transferred into an understandable sign and symbol system
Decoding correct answers Interpreting sign/symbol systems. Once received, the message is
decoded - signs and symbols are interpreted
Technological determinism correct answers The idea that machines and their development drive
economic and cultural change
Media Literacy correct answers The ability to effectively and efficiently comprehend and utilize
mass communication
Third person effect correct answers The common attitude that others are influenced by media
messages, but we are not
concentration of media ownership correct answers Ownership of different and numerous media
companies concentrated in fewer and fewer hands
convergence/platform correct answers The erosion of traditional distinctions among media
, globalization of media correct answers ownership of media companies by multinational
corporations.
audience fragmentation correct answers audiences for specific media content becoming smaller
and increasingly homogeneous
synergy/oligopoly correct answers The use by media conglomerates of as many channels of
delivery as possible for similar content
Narrow casting/niche marketing correct answers Aiming broadcast programming at smaller,
more demographically homogeneous audiences
taste publics correct answers Groups of people or audiences bound by little more than their
interest in a given form of media content
media multi-tasking correct answers Simultaneously consuming many different kinds of media
product placement correct answers The integration, for a fee, of specific branded products into
media content.
brand entertainment correct answers When commercials are a part of and essential to a piece of
media content
consumption on demand correct answers The ability to access any content, anytime, anywhere
appointment consumption correct answers Audiences consume content at a time predetermined
by the producer and distributor
platform agnostic correct answers Having no preference in where media content is accessed
