1. marketing ANS >>> an organizational function and set of processes for creating,
commu- nicating, and delivering value to customers and managing customer
relationships in way that benefit the organization and its employees, customer,
investors, and society as a whole
2. customer value ANS >>> the perceived benefits, both monetary and non-
monetary, that customers receive from a product compared to the cost associated
with obtaining it
3. supply chain ANS >>> a set of three or more companies directly linked by one or
more of the upstream and downstream flows of products, services, finances, and
information from a source to a customer
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, 4. logistics ANS >>> a marketing strategy in which a firm focused on efficient
processes and production to create quality products and reduce unit costs
5. sales orientation ANS >>> a marketing strategy in which personal selling and
advertising are used to persuade consumers to buy new products and more of
existing products
6. marketing concept ANS >>> a marketing strategy that reflects the idea that a
firm's long term success must include a company-wide effort to satisfy customer's
needs
7. relationship marketing ANS >>> a marketing strategy that focuses on
attracting, main- taining, and enhancing customer relationships
8. exchange ANS >>> an activity that occurs when a buyer and seller trade things
of value so that each is better off as a result
9. needs ANS >>> states of felt deprivation, consumers feel deprived when they
lack some- thing useful or desirable, like clothing, food, shelter, transportation, or
safety
10. wants ANS >>> the form that human needs take as they are shaped by
personality, culture, and buying situation
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, 11. marketing mix ANS >>> a combination of activities that represent everything a
firm can do to influence demand for its good, service, or idea ANS >>> product, price,
place, promotion
12. global marketing ANS >>> a marketing strategy that consciously addresses
customers, markets, and competition throughout the world
13. brand ANS >>> the name, term, symbol, or design that identifies and
differentiates a firm's products
14. corporate social responsibility ANS >>> refers to an organization's obligation
to maxi- mize its positive impact and minimize its negative impact on society
15. stakeholder responsibility ANS >>> the obligation an organization has to
those who can affect whether or not it achieves its objectives
16. internal stakeholders ANS >>> employees, managers, owners
17. external stakeholders ANS >>> suppliers, society, governments, creditors,
sharehold- ers, customers
18. ethics ANS >>> moral standards expected by a society
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commu- nicating, and delivering value to customers and managing customer
relationships in way that benefit the organization and its employees, customer,
investors, and society as a whole
2. customer value ANS >>> the perceived benefits, both monetary and non-
monetary, that customers receive from a product compared to the cost associated
with obtaining it
3. supply chain ANS >>> a set of three or more companies directly linked by one or
more of the upstream and downstream flows of products, services, finances, and
information from a source to a customer
mailto:https://www.stuvia.com/en-us/user/techgrades
, 4. logistics ANS >>> a marketing strategy in which a firm focused on efficient
processes and production to create quality products and reduce unit costs
5. sales orientation ANS >>> a marketing strategy in which personal selling and
advertising are used to persuade consumers to buy new products and more of
existing products
6. marketing concept ANS >>> a marketing strategy that reflects the idea that a
firm's long term success must include a company-wide effort to satisfy customer's
needs
7. relationship marketing ANS >>> a marketing strategy that focuses on
attracting, main- taining, and enhancing customer relationships
8. exchange ANS >>> an activity that occurs when a buyer and seller trade things
of value so that each is better off as a result
9. needs ANS >>> states of felt deprivation, consumers feel deprived when they
lack some- thing useful or desirable, like clothing, food, shelter, transportation, or
safety
10. wants ANS >>> the form that human needs take as they are shaped by
personality, culture, and buying situation
mailto:https://www.stuvia.com/en-us/user/techgrades
, 11. marketing mix ANS >>> a combination of activities that represent everything a
firm can do to influence demand for its good, service, or idea ANS >>> product, price,
place, promotion
12. global marketing ANS >>> a marketing strategy that consciously addresses
customers, markets, and competition throughout the world
13. brand ANS >>> the name, term, symbol, or design that identifies and
differentiates a firm's products
14. corporate social responsibility ANS >>> refers to an organization's obligation
to maxi- mize its positive impact and minimize its negative impact on society
15. stakeholder responsibility ANS >>> the obligation an organization has to
those who can affect whether or not it achieves its objectives
16. internal stakeholders ANS >>> employees, managers, owners
17. external stakeholders ANS >>> suppliers, society, governments, creditors,
sharehold- ers, customers
18. ethics ANS >>> moral standards expected by a society
mailto:https://www.stuvia.com/en-us/user/techgrades
