ET 340 Final Exam With Explained
Amswers
In rthe r"Entrepreneurship rin rAction" rcase rstudy, rHaupt rand rAlstin rbegan rtheir rdesign
rprocess rby rdoing rwhich rof rthe rfollowing? r- rCORRECT✅✅by rfinding rout rwhy rthe
rconventional rproduct rwas rnot rused
In rthe r"Entrepreneurship rin rAction" rcase rstudy, rwhat rwas rthe rmethod rthat rHaupt rand
rAlstin rused rto rgather rinformation rabout radults' rcurrent rattitudes rtoward rhelmets? r-
rCORRECT✅✅anonymous rquestionnaires
The rtext rdefines rdesign rthinking ras: r- rCORRECT✅✅a rprocess rused rto rsolve
rcomplex rproblems rand rnavigate runcertain renvironments
During rthis rphase rof rdesign rthinking, rideas rgenerated rthrough rthe rideation rprocess
rare rtransformed rinto rconcrete ractions. r- rCORRECT✅✅implementation rphase
The rmain rpurpose rof rthe rimplementation rphase ris rto rdo rwhich rof rthe rfollowing? r-
rCORRECT✅✅Test rassumptions rof rnew rideas rto rshape rthem rinto rviable
ropportunities.
Generating rand rdeveloping rnew rideas rbased ron robservations rgained rduring rthe
rinspiration rprocess ris rcalled rwhich rof rthe rfollowing? r- rCORRECT✅✅ideation
In rdesign rthinking, rwhat ris rmeant rby rinspiration? r- rCORRECT✅✅the rproblem ror
ropportunity rthat rstarts rthe rsearch rfor ra rsolution
How rare rideas rtested rin rthe rimplementation rstage? r- rCORRECT✅✅through rlow-
cost rprototypes
Closely rmonitoring rthe rbehavior rand ractivities rof rusers rin rtheir rown renvironment ris
rcalled rwhich rof rthe rfollowing? r- rCORRECT✅✅observation
Insight rmight rbest rbe rdescribed ras rwhich rof rthe rfollowing? r- rCORRECT✅✅an
rinteresting, rnon-obvious rpiece rof robservation rinformation rthat rdrives ropportunities
The rstarting rpoint rof rdesign rthinking ris rwhich rof rthe rfollowing? r-
rCORRECT✅✅What rdo rpeople rneed?
Janelle rnotices rthat ra rconsumer rrubs ra rpiece rof rcandle rover rthe router redge rof ra
rcan rbefore rreplacing rthe rlid. rShe rasks rthe rcustomer rto rexplain rwhy rhe rdoes rthat.
rThe ranswer rto rthe rquestion rwill rprovide rJanelle rwith rwhich rof rthe rfollowing? r-
rCORRECT✅✅insight rinto rconsumer rbehavior
, Interviews rshould rhave ropen-ended rquestions. rWhich rof rthe rfollowing rrepresents ran
ropen-ended rquestion? r- rCORRECT✅✅What rconcerns rwould ryou rhave rin rusing
rthis rproduct?
What ris rthe r"golden rrule" rof rinterviewing? r- rCORRECT✅✅Actively rlisten rto rthe
rother rperson
You rare rinterviewing rsomeone rabout ra rnew rconcept rin rdebit rcards. rThe rinterviewee
rimmediately rtells ryou rthat rhe rhates rdebit rcards rand rnever ruses rthem. rWhat rwould
rbe rthe rappropriate rnext rstep? r- rCORRECT✅✅Explore rwhy rhe rhates rdebit rcards.
Which rof rthe rfollowing ris ra rgood rbest rpractice rwhen rinterviewing rcustomers? r-
rCORRECT✅✅All rof rthese
Why ris rit rimportant rto runderstand rhow rpeople rfeel rin rthe rsituation ryou rare rtrying rto
rimprove? r- rCORRECT✅✅It rwill rhelp ryou rdesign rsomething rof rvalue rto rthe rperson
rfor rwhom ryou rare rdesigning.
What rphase rof rdesign rthinking ris rassociated rwith rexperimentation? r-
rCORRECT✅✅implementation
Why ris rexperimentation rrequired? r- rCORRECT✅✅to rmake rsure rthat rentrepreneurs
rhave rthe rright rassumptions rabout rmeeting rthe rdemands rof rpotential rcustomers
Which rof rthe rfollowing ris ran rimportant rbenefit rof rexperimentation? r-
rCORRECT✅✅Assumptions rare rvalidated ror rproven rfalse.
Experiments rneed rto rhave ra rclear rpurpose, rbe rachievable, rand rgenerate r______. r-
rCORRECT✅✅reliable rresults
Before ropening rhis rnew rbakery, rCarlos rhas rreceived rnumerical rratings rfor reach rof
rhis rproducts rfrom rfamily rand rfriends rhe rhas renlisted ras rtasters. rNow rCarlos ris
radding rup rthe rratings rfor reach rvariety. rWhat rstep rin rthe rscientific rprocess rof
rexperimentation ris rCarlos rengaged rin? r- rCORRECT✅✅analyzing rthe rdata
If ran rexperiment routcome rindicates rthat rthe roriginal rhypothesis rwas rincorrect, rwhat
rshould rthe rentrepreneur rdo? r- rCORRECT✅✅adapt rthe roriginal rassumption
What rwas rthe rfirst rstep rof rexperimentation rthat rthe rfounder rof rAmazon rbegan rusing
rthe rprocess rto rassess ronline rbusiness ropportunities? r- rCORRECT✅✅He rasked
rquestions rabout rshopping rbehavior rand rmail rorder rshopping.
Before rCarlos ropened rhis rnew rbakery, rhe rbaked ra rvariety rof rsample rcupcakes rand
rcookies rto rsell rat rlocal rfarmers rmarkets rand rother rlocal revents. rWhich rstage rof rthe
Amswers
In rthe r"Entrepreneurship rin rAction" rcase rstudy, rHaupt rand rAlstin rbegan rtheir rdesign
rprocess rby rdoing rwhich rof rthe rfollowing? r- rCORRECT✅✅by rfinding rout rwhy rthe
rconventional rproduct rwas rnot rused
In rthe r"Entrepreneurship rin rAction" rcase rstudy, rwhat rwas rthe rmethod rthat rHaupt rand
rAlstin rused rto rgather rinformation rabout radults' rcurrent rattitudes rtoward rhelmets? r-
rCORRECT✅✅anonymous rquestionnaires
The rtext rdefines rdesign rthinking ras: r- rCORRECT✅✅a rprocess rused rto rsolve
rcomplex rproblems rand rnavigate runcertain renvironments
During rthis rphase rof rdesign rthinking, rideas rgenerated rthrough rthe rideation rprocess
rare rtransformed rinto rconcrete ractions. r- rCORRECT✅✅implementation rphase
The rmain rpurpose rof rthe rimplementation rphase ris rto rdo rwhich rof rthe rfollowing? r-
rCORRECT✅✅Test rassumptions rof rnew rideas rto rshape rthem rinto rviable
ropportunities.
Generating rand rdeveloping rnew rideas rbased ron robservations rgained rduring rthe
rinspiration rprocess ris rcalled rwhich rof rthe rfollowing? r- rCORRECT✅✅ideation
In rdesign rthinking, rwhat ris rmeant rby rinspiration? r- rCORRECT✅✅the rproblem ror
ropportunity rthat rstarts rthe rsearch rfor ra rsolution
How rare rideas rtested rin rthe rimplementation rstage? r- rCORRECT✅✅through rlow-
cost rprototypes
Closely rmonitoring rthe rbehavior rand ractivities rof rusers rin rtheir rown renvironment ris
rcalled rwhich rof rthe rfollowing? r- rCORRECT✅✅observation
Insight rmight rbest rbe rdescribed ras rwhich rof rthe rfollowing? r- rCORRECT✅✅an
rinteresting, rnon-obvious rpiece rof robservation rinformation rthat rdrives ropportunities
The rstarting rpoint rof rdesign rthinking ris rwhich rof rthe rfollowing? r-
rCORRECT✅✅What rdo rpeople rneed?
Janelle rnotices rthat ra rconsumer rrubs ra rpiece rof rcandle rover rthe router redge rof ra
rcan rbefore rreplacing rthe rlid. rShe rasks rthe rcustomer rto rexplain rwhy rhe rdoes rthat.
rThe ranswer rto rthe rquestion rwill rprovide rJanelle rwith rwhich rof rthe rfollowing? r-
rCORRECT✅✅insight rinto rconsumer rbehavior
, Interviews rshould rhave ropen-ended rquestions. rWhich rof rthe rfollowing rrepresents ran
ropen-ended rquestion? r- rCORRECT✅✅What rconcerns rwould ryou rhave rin rusing
rthis rproduct?
What ris rthe r"golden rrule" rof rinterviewing? r- rCORRECT✅✅Actively rlisten rto rthe
rother rperson
You rare rinterviewing rsomeone rabout ra rnew rconcept rin rdebit rcards. rThe rinterviewee
rimmediately rtells ryou rthat rhe rhates rdebit rcards rand rnever ruses rthem. rWhat rwould
rbe rthe rappropriate rnext rstep? r- rCORRECT✅✅Explore rwhy rhe rhates rdebit rcards.
Which rof rthe rfollowing ris ra rgood rbest rpractice rwhen rinterviewing rcustomers? r-
rCORRECT✅✅All rof rthese
Why ris rit rimportant rto runderstand rhow rpeople rfeel rin rthe rsituation ryou rare rtrying rto
rimprove? r- rCORRECT✅✅It rwill rhelp ryou rdesign rsomething rof rvalue rto rthe rperson
rfor rwhom ryou rare rdesigning.
What rphase rof rdesign rthinking ris rassociated rwith rexperimentation? r-
rCORRECT✅✅implementation
Why ris rexperimentation rrequired? r- rCORRECT✅✅to rmake rsure rthat rentrepreneurs
rhave rthe rright rassumptions rabout rmeeting rthe rdemands rof rpotential rcustomers
Which rof rthe rfollowing ris ran rimportant rbenefit rof rexperimentation? r-
rCORRECT✅✅Assumptions rare rvalidated ror rproven rfalse.
Experiments rneed rto rhave ra rclear rpurpose, rbe rachievable, rand rgenerate r______. r-
rCORRECT✅✅reliable rresults
Before ropening rhis rnew rbakery, rCarlos rhas rreceived rnumerical rratings rfor reach rof
rhis rproducts rfrom rfamily rand rfriends rhe rhas renlisted ras rtasters. rNow rCarlos ris
radding rup rthe rratings rfor reach rvariety. rWhat rstep rin rthe rscientific rprocess rof
rexperimentation ris rCarlos rengaged rin? r- rCORRECT✅✅analyzing rthe rdata
If ran rexperiment routcome rindicates rthat rthe roriginal rhypothesis rwas rincorrect, rwhat
rshould rthe rentrepreneur rdo? r- rCORRECT✅✅adapt rthe roriginal rassumption
What rwas rthe rfirst rstep rof rexperimentation rthat rthe rfounder rof rAmazon rbegan rusing
rthe rprocess rto rassess ronline rbusiness ropportunities? r- rCORRECT✅✅He rasked
rquestions rabout rshopping rbehavior rand rmail rorder rshopping.
Before rCarlos ropened rhis rnew rbakery, rhe rbaked ra rvariety rof rsample rcupcakes rand
rcookies rto rsell rat rlocal rfarmers rmarkets rand rother rlocal revents. rWhich rstage rof rthe
