English cheat
sheet
quick preview
PROPAGANDA TECHNIQUES
- Bandwagon – Everyone is doing it, so you should too.
- Fear appeal – Scaring the audience into action.
- Name-calling – Labelling the opposition negatively.
- Glittering generalities – Using vague, feel-good language.
- Testimonial – Celebrity or expert support.
- Plain folks – Presenting the speaker as an average person.
- Card stacking – Presenting only one side of the argument.
Scapegoating
ACTIVE VS PASSIVE VOICE
- Active: Subject performs the action – “The girl wrote the essay.”
- Passive: Subject receives the action – “The essay was written by the
girl.”
- Use active voice for clarity and energy.
- Use passive voice for formal tone or to hide who did the action.
sheet
quick preview
PROPAGANDA TECHNIQUES
- Bandwagon – Everyone is doing it, so you should too.
- Fear appeal – Scaring the audience into action.
- Name-calling – Labelling the opposition negatively.
- Glittering generalities – Using vague, feel-good language.
- Testimonial – Celebrity or expert support.
- Plain folks – Presenting the speaker as an average person.
- Card stacking – Presenting only one side of the argument.
Scapegoating
ACTIVE VS PASSIVE VOICE
- Active: Subject performs the action – “The girl wrote the essay.”
- Passive: Subject receives the action – “The essay was written by the
girl.”
- Use active voice for clarity and energy.
- Use passive voice for formal tone or to hide who did the action.
