CMN 170v Final exam with answers

CMN 170v Final exam with answers |\ |\ |\ |\ |\




The term "death of distance", as used here, seems a bit
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exaggerated because, even nowadays, there are delays when |\ |\ |\ |\ |\ |\ |\ |\



communicating over space. The basic argument here is: - |\ |\ |\ |\ |\ |\ |\ |\ |\



CORRECT ANSWERS ✔✔radio_button_checked |\ |\




with bits traveling close to the speed of light (in fiberoptics and
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radiowaves) we have approached the limit of the physically |\ |\ |\ |\ |\ |\ |\ |\ |\



possible


While digital distance-communication ("tele-communication") has
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been around for many years (in the United States, analog TV was
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required to switch to digital in 2009), the COVID-19 pandemic: -
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CORRECT ANSWERS ✔✔acted like as an accelerator in the |\ |\ |\ |\ |\ |\ |\ |\ |\



adoption and innovation of tele-communication, given global
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"social distancing" policies.
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Correct


Timeless Time refers to the fact that: - CORRECT ANSWERS
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✔✔combining synchronous and asynchronous processes allows to |\ |\ |\ |\ |\ |\ |\



negate temporal sequence |\ |\




What is an example of a many-to-one communication in online
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social networks? - CORRECT ANSWERS ✔✔Liking of a post
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The concept of the "space of flows" refers to a reconceptualization
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of space due to (among other things): - CORRECT ANSWERS
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,✔✔the importance of the particular structure of the underlying
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network
Correct


Network Externalities of a product or service refer to the fact that
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its value to a consumer: - CORRECT ANSWERS ✔✔depends on how
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many other users consume it
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What is true with regard to positive- and negative network
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externalities: - CORRECT ANSWERS ✔✔positive network |\ |\ |\ |\ |\ |\



externalities mean the more people, the more benefit for |\ |\ |\ |\ |\ |\ |\ |\ |\



everybody


Drawing from what we've just learned, is there an
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economic/commercial motivation for online social networks to
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"connect everybody on planet Earth", or is this pure philanthropy?
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- CORRECT ANSWERS ✔✔To increase the positive network
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externalities of the social network |\ |\ |\ |\




Correct


According to media richness theory, which of the following
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communication channels would be best suited when discussing |\ |\ |\ |\ |\ |\ |\ |\



essential business decisions that define the future of a company? -
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CORRECT ANSWERS ✔✔Video-conferencing
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Correct


The "digital footprint" comes for free, but there might be problems
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of representativeness. What might be a problem when using
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,"Good morning" greetings on social media as an estimation when
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people get up? Please think about it.
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(check all that apply) |\ |\ |\




(check all that apply) - CORRECT ANSWERS ✔✔Very early risers
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might not post at all: they are too stressed
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Correct
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Late risers might not post at all: they are late already
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Correct
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Mainly young people do such a thing: most grandparents won't
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post "good morning" on Twitter
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Correct
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Some people might post sooner after getting up than others
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Correct


In statistics: - CORRECT ANSWERS ✔✔radio_button_checked
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the small n usually stands for a small sample of the larger universe
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of all subjects N
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Correct


Think about the footwear industry.
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https://companiesmarketcap.com/footwear/largest-companies-by-
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market-cap/ Here Nike is clearly larger than its closest competitor,
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Adidas.

, Looking into it, we are likely to discover that it's on average
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cheaper for Nike to produce and sell a pair of sneakers (even if
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we'd imagine it'd be exactly the same pair). What are the reasons
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that contribute to this "economies of scale" advantage?
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(check all that apply)
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(check all that apply) - CORRECT ANSWERS ✔✔check_box
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rent or purchase of real estate for production facility
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Correct
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payment of fixed salaries of managers and secretaries
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Correct
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rent or purchase of production facilities like conveyer belts
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Correct
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rent or purchase of business intelligence software, including ERP,
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SCM, CRM and/or AI-based machine learning packages
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Correct
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cost involved in creating and maintining global contacts for
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distribution channels |\




Correct


Producing a product, like a car, requires an initial investment. For
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example, you, as an entrepreneur, need to pay a fee to register
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your business. This is fee is independent of your plan to start
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