MNM2613
Marketing Value Chain
ASSESSMENT 02
SEMESTER 1 2020
Unique No: 777015
STUDENT: XXXXXX
Date: May 2020
, CONTENTS
Introduction ........................................................................................................................................ 2
Bases of Power for Channel Control .................................................................................................. 2
Reward Power ................................................................................................................................ 2
Legitimate Power ............................................................................................................................ 2
Referent Power ............................................................................................................................... 3
Expert Power .................................................................................................................................. 3
Causes of Conflict in the Marketing Channel ...................................................................................... 3
Differing Goals Amongst Channel Members ................................................................................... 4
Language Difficulties....................................................................................................................... 4
Perceptual Differences.................................................................................................................... 4
Inadequate frequency of communication ........................................................................................ 4
Conclusion ............................................................................................................................................. 5
References ............................................................................................................................................ 6
Declaration ............................................................................................. Error! Bookmark not defined.
MNM2613 2020 1
Marketing Value Chain
ASSESSMENT 02
SEMESTER 1 2020
Unique No: 777015
STUDENT: XXXXXX
Date: May 2020
, CONTENTS
Introduction ........................................................................................................................................ 2
Bases of Power for Channel Control .................................................................................................. 2
Reward Power ................................................................................................................................ 2
Legitimate Power ............................................................................................................................ 2
Referent Power ............................................................................................................................... 3
Expert Power .................................................................................................................................. 3
Causes of Conflict in the Marketing Channel ...................................................................................... 3
Differing Goals Amongst Channel Members ................................................................................... 4
Language Difficulties....................................................................................................................... 4
Perceptual Differences.................................................................................................................... 4
Inadequate frequency of communication ........................................................................................ 4
Conclusion ............................................................................................................................................. 5
References ............................................................................................................................................ 6
Declaration ............................................................................................. Error! Bookmark not defined.
MNM2613 2020 1
