D081 / QBM3 Task 2 WGU
WGU
Performance Assessment D081
QBM3
Course/Assessment Code: D081 / QBM3
Student Name:
Date:
A. Describe two internal or external risks the given company encounters in entering the
emerging market described in the scenario, including how each risk impacts the
company.
Risk #1 and Impact to U.S. company:
- There is always a risk of financial loss when expanding to new markets. In this scenario,
moving into a traditional market like India could result in financial ruin. It’s possible that
the company incorrectly surveyed the market and created a product locals don’t want. If
the company were to fail, there would even be costs associated with exiting the market!
If the failure is substantial, it could even affects the company’s domestic operations.
Risk #2 and impact to U.S. company:
- There is a legal risk as the company newly enters the Indian market. The company
could be uncertain of the steps it needs to take to address its obligations to a new
government entity. By being uncertain of regulatory compliance, any mistake
could result in fines or legal action against the company, mandatory shutdown, or,
worst case scenario, prohibition from operating within Indian borders.
B. Conduct a written SWOT analysis of the company in the given scenario by doing
the following:
B1: Describe two internal strengths of the company, including why each is considered a
strength.
Strength #1:
One internal strength of the company is its decentralized organizational structure. This
promotes alignment, unity, and coordinated action across the organization. A decentralized
structure also offers flexibility, enabling faster problem-solving and more efficient decision-
making. These qualities can serve as key competitive advantages that support the
company’s long-term success.
Strength #2:
Another internal strength of the company is its innovative culture. This is a strong
internal strength because it encourages employees to think creatively, experiment with
new ideas, and continuously improve products, services, and processes. This also helps the
company stay competitive, adapt to market changes, and drive long-term growth.
, B2. Describe two internal weaknesses of the company, including why each is considered
a weakness.
Weakness #1:
The company’s decentralized organizational structure could be an internal
weakness when it leads to a lack of consistency across departments or locations, making it
harder to maintain uniform standards, messaging, or customer experiences. The results of a
lack of consistency could damage the brand’s reliability and efficiency.
Weakness #2:
The company’s lack of existing infrastructure when entering the new market is
an internal weakness because it limits the company's ability to operate efficiently from the
start, leading to delays, higher setup costs, and operational challenges that can hinder
competitiveness.
B3. Describe two external opportunities for the company, including why each is
considered an opportunity.
Opportunity #1:
A shift in consumer behavior is an external opportunity because they reveal new
demands, preferences, or values that our company can capitalize on by adjusting its products,
services, or marketing strategies to meet customer needs better.
Opportunity #2:
The company’s lack of existing competitors for foldable boats is an external
opportunity because it gives a company the chance to enter and dominate a niche market
early, build strong brand recognition, and set industry standards before others catch up.
B4. Describe two external threats to the company, including why each is considered a
threat.
Threat #1:
New entrants to the foldable boat market are an external threat because they increase
competition, which can lead to price pressure, reduced market share, and the need for higher
marketing or innovation efforts to stay ahead.
WGU
Performance Assessment D081
QBM3
Course/Assessment Code: D081 / QBM3
Student Name:
Date:
A. Describe two internal or external risks the given company encounters in entering the
emerging market described in the scenario, including how each risk impacts the
company.
Risk #1 and Impact to U.S. company:
- There is always a risk of financial loss when expanding to new markets. In this scenario,
moving into a traditional market like India could result in financial ruin. It’s possible that
the company incorrectly surveyed the market and created a product locals don’t want. If
the company were to fail, there would even be costs associated with exiting the market!
If the failure is substantial, it could even affects the company’s domestic operations.
Risk #2 and impact to U.S. company:
- There is a legal risk as the company newly enters the Indian market. The company
could be uncertain of the steps it needs to take to address its obligations to a new
government entity. By being uncertain of regulatory compliance, any mistake
could result in fines or legal action against the company, mandatory shutdown, or,
worst case scenario, prohibition from operating within Indian borders.
B. Conduct a written SWOT analysis of the company in the given scenario by doing
the following:
B1: Describe two internal strengths of the company, including why each is considered a
strength.
Strength #1:
One internal strength of the company is its decentralized organizational structure. This
promotes alignment, unity, and coordinated action across the organization. A decentralized
structure also offers flexibility, enabling faster problem-solving and more efficient decision-
making. These qualities can serve as key competitive advantages that support the
company’s long-term success.
Strength #2:
Another internal strength of the company is its innovative culture. This is a strong
internal strength because it encourages employees to think creatively, experiment with
new ideas, and continuously improve products, services, and processes. This also helps the
company stay competitive, adapt to market changes, and drive long-term growth.
, B2. Describe two internal weaknesses of the company, including why each is considered
a weakness.
Weakness #1:
The company’s decentralized organizational structure could be an internal
weakness when it leads to a lack of consistency across departments or locations, making it
harder to maintain uniform standards, messaging, or customer experiences. The results of a
lack of consistency could damage the brand’s reliability and efficiency.
Weakness #2:
The company’s lack of existing infrastructure when entering the new market is
an internal weakness because it limits the company's ability to operate efficiently from the
start, leading to delays, higher setup costs, and operational challenges that can hinder
competitiveness.
B3. Describe two external opportunities for the company, including why each is
considered an opportunity.
Opportunity #1:
A shift in consumer behavior is an external opportunity because they reveal new
demands, preferences, or values that our company can capitalize on by adjusting its products,
services, or marketing strategies to meet customer needs better.
Opportunity #2:
The company’s lack of existing competitors for foldable boats is an external
opportunity because it gives a company the chance to enter and dominate a niche market
early, build strong brand recognition, and set industry standards before others catch up.
B4. Describe two external threats to the company, including why each is considered a
threat.
Threat #1:
New entrants to the foldable boat market are an external threat because they increase
competition, which can lead to price pressure, reduced market share, and the need for higher
marketing or innovation efforts to stay ahead.
