CADS 2000 Exam 3 Questions and Answers Fully Solved Latest Update 2025-2026
A source's persuasive impact, stemming from its perceived expertise, trustworthiness, and believability -
Answers source credibility
A group that serves as a reference point forming people's attitudes and behavior - Answers reference
group
consists of learning and adopting a group's norms, values, and behaviors - Answers Normative reference
group influence
Where the most pertinent normative influence comes from - Answers comes from groups to which
people naturally belong such as family, peers, and other members of one's community
Arises when people compare themselves to others whom they respect and admire, and then adopt
some some of those people's values or imitate their behaviors - Answers Comparative reference group
influence
A group to which a person belongs to, or realistically can join - Answers Membership group
a group to which an individual is unlikely to belong, but whose values and behaviors that person adopts -
Answers Symbolic group
Friendship groups
Shopping groups
Virtual Communities - Answers Consumption - Related Reference groups
How opinion leaders serve as a diffusion of innovations what type of sources) - Answers they are
informal sources of product information for a specific category
Where opinion leaders get information and how they spread it - Answers media and word of mouth
T/F: Opinion leaders are not necessarily experts - Answers True
General Characteristics of Opinion Leaders (4) - Answers -Knowledgable in product category
-Self-confident, outgoing, sociable
-read special-interest publications and websites
-often same socioeconomic and age group as receivers
What did people and businesses rely on before mass media? - Answers word of mouth
When was Word of Mouth (WOM) studied - Answers 1970s
How is Word of Mouth viewed by consumers as a promotional method - Answers most trustworthy
, Why does WOM work? - Answers it is personal (you have more faith when you are getting information
from friends and relatives than from a company selling a product; a company wants to sell you
something, your friends don't)
What sets WOM apart from mass communication (ex. advertising) - Answers it consists of interpersonal
communication
Characteristics of WOM (what does it consist of, what is it about, what what is it perceived as and why) -
Answers -consists of interpersonal communication
-about commercial content and commercial entities (products, services, and brands)
-the communicators are non-commercially motivated so communication is perceived as unbiased
How is communication different today - Answers so many different ways, instant
Electronic Word of Mouth (E-WOM) (7) - Answers -factors affecting engagement
-tie strength
-similarity
-source credibility
-social networks
-brand communication
-blogs and microblogs
Stimulating Word of mouth (3) - Answers -Virtual marketing
-motivations for passing along emails
-buzz agents
A distinct cultural group that exists as an identifiable segment within a larger, more complex society -
Answers Subculture
2 Examples of subcultures based on lifestyle/ leisure activities - Answers -Harley-Davidson brand
community
-Surfers, skateboarders
Examples of subcultures based on music interests - Answers -goth, punk, hip hop, rave, grunge
examples of subcultures based on media consumption / fandom - Answers trekkies, Japanese anime,
steampunk
A source's persuasive impact, stemming from its perceived expertise, trustworthiness, and believability -
Answers source credibility
A group that serves as a reference point forming people's attitudes and behavior - Answers reference
group
consists of learning and adopting a group's norms, values, and behaviors - Answers Normative reference
group influence
Where the most pertinent normative influence comes from - Answers comes from groups to which
people naturally belong such as family, peers, and other members of one's community
Arises when people compare themselves to others whom they respect and admire, and then adopt
some some of those people's values or imitate their behaviors - Answers Comparative reference group
influence
A group to which a person belongs to, or realistically can join - Answers Membership group
a group to which an individual is unlikely to belong, but whose values and behaviors that person adopts -
Answers Symbolic group
Friendship groups
Shopping groups
Virtual Communities - Answers Consumption - Related Reference groups
How opinion leaders serve as a diffusion of innovations what type of sources) - Answers they are
informal sources of product information for a specific category
Where opinion leaders get information and how they spread it - Answers media and word of mouth
T/F: Opinion leaders are not necessarily experts - Answers True
General Characteristics of Opinion Leaders (4) - Answers -Knowledgable in product category
-Self-confident, outgoing, sociable
-read special-interest publications and websites
-often same socioeconomic and age group as receivers
What did people and businesses rely on before mass media? - Answers word of mouth
When was Word of Mouth (WOM) studied - Answers 1970s
How is Word of Mouth viewed by consumers as a promotional method - Answers most trustworthy
, Why does WOM work? - Answers it is personal (you have more faith when you are getting information
from friends and relatives than from a company selling a product; a company wants to sell you
something, your friends don't)
What sets WOM apart from mass communication (ex. advertising) - Answers it consists of interpersonal
communication
Characteristics of WOM (what does it consist of, what is it about, what what is it perceived as and why) -
Answers -consists of interpersonal communication
-about commercial content and commercial entities (products, services, and brands)
-the communicators are non-commercially motivated so communication is perceived as unbiased
How is communication different today - Answers so many different ways, instant
Electronic Word of Mouth (E-WOM) (7) - Answers -factors affecting engagement
-tie strength
-similarity
-source credibility
-social networks
-brand communication
-blogs and microblogs
Stimulating Word of mouth (3) - Answers -Virtual marketing
-motivations for passing along emails
-buzz agents
A distinct cultural group that exists as an identifiable segment within a larger, more complex society -
Answers Subculture
2 Examples of subcultures based on lifestyle/ leisure activities - Answers -Harley-Davidson brand
community
-Surfers, skateboarders
Examples of subcultures based on music interests - Answers -goth, punk, hip hop, rave, grunge
examples of subcultures based on media consumption / fandom - Answers trekkies, Japanese anime,
steampunk
