MUI 221 TEST 2 REVIEW (LECTURES 5-8)
A manager creates and administers strategic plans that help advance their artist's what?
(4 things) - answers :1. Careers
2. Public recognition
3. Profit
4. Business stability
Show business is a _____ sport - answers :team
If the goals of the artist and their manager are different, who must ultimately
change/restructure their goals? - answers :manager
Typically what are the state or federal requirements to being a manager? - answers
:there are none; except in cali and new york
In what state are their requirements to being a manager? - answers :california & new
york
(t/f) there is no difference between a talent agent and an manager - answers :false;
talent agent is more formal and regulated job
What makes being a talent agent more difficult than just a manager? - answers :talent
agents must:
1. Be licensed
2. Main focus is "what/where is the artist's next gig?"
- must be extremely tactical
What power does a talent agent have that a manager does not? - answers :power to
yield contracts and official documents
How do managers make money? - answers :they are paid a percentage of everything
the artist makes (15-25%) that the manager sets up.
- not entitled to revenue their artist makes on deals or investments that the manager
was not a part of.
Aside from talent, what other two factors are critical for an artist to achieve long term
success? - answers :1. A commitment to a long term career
2. The competency of the artist's team surrounding them
Who are at the core of the music business? - answers :artist & managers
What does it mean for a manager to be the "front person for business dealings"? -
answers :that whenever the phone rings, the manager answers it & decides
what/whether to rely to the artist.
, (t/f) for a manager to be at their best with their artist they need to believe in their artist
and that they are the best. - answers :true
It is the ________'s responsibility to hook up the artist with a competent lawyer to
examine all contracts - answers :manager
(t/f) the manager can hire & fire anyone that surrounds or handles things for the artist -
answers :true; they are the ceo of the business (the artist)
What is a fiduciary? - answers :someone who handles a person's finances
Why must a manager have a good relationship with their artist's label? - answers :to
ensure the longevity of their career, must know how the label currently feels about their
artist. (whether they might drop their artist, whether they want to see more of something
from the artist,etc.)
Does a manager always want to get the best lawyer available for the artist? - answers
:no; they should find the best for whatever stage their artist is currently at. If they aren't
big time yet, they dont need a bigtime lawyer yet. Waste of $$
Who is the end user to the artist? - answers :talent agent
As a manger, why would the drawing power of other acts matter to you/ your artist? -
answers :depending on who your artist is doing a show with, it can help catapult their
career or hinder their career if they are performing with someone who is far from their
level talent/status.
- if the other artist is bad, less people will come, meaning potentially less money for the
artist (and manager)
(t/f) whether or not performing artist styles or genre mesh, it will not effect much. -
answers :false; if you attempt to pair a rapper and country artist, both will see less of
their fans come b/c the two genres do not fit well with each other. (meaning less $$ for
both)
(t/f) audiences are forgiving people - answers :false; very unforgiving
Why is it vital for managers to ensure that their artist get priority over other simultaneous
releases? - answers :by the end of their multi album contract, the audiences taste may
of changed, your artist may not be the flavor of the month anymore, which means they
need the labels investment of promotion more so for it to be successful.
Which of the three when at their best produce the most money for the artist: 1. Record
sales 2. Publishing revenue 3. Concert performance fees? - answers :publishing
revenue (i.e. For movies, tv shows, commercials, etc.)
A manager creates and administers strategic plans that help advance their artist's what?
(4 things) - answers :1. Careers
2. Public recognition
3. Profit
4. Business stability
Show business is a _____ sport - answers :team
If the goals of the artist and their manager are different, who must ultimately
change/restructure their goals? - answers :manager
Typically what are the state or federal requirements to being a manager? - answers
:there are none; except in cali and new york
In what state are their requirements to being a manager? - answers :california & new
york
(t/f) there is no difference between a talent agent and an manager - answers :false;
talent agent is more formal and regulated job
What makes being a talent agent more difficult than just a manager? - answers :talent
agents must:
1. Be licensed
2. Main focus is "what/where is the artist's next gig?"
- must be extremely tactical
What power does a talent agent have that a manager does not? - answers :power to
yield contracts and official documents
How do managers make money? - answers :they are paid a percentage of everything
the artist makes (15-25%) that the manager sets up.
- not entitled to revenue their artist makes on deals or investments that the manager
was not a part of.
Aside from talent, what other two factors are critical for an artist to achieve long term
success? - answers :1. A commitment to a long term career
2. The competency of the artist's team surrounding them
Who are at the core of the music business? - answers :artist & managers
What does it mean for a manager to be the "front person for business dealings"? -
answers :that whenever the phone rings, the manager answers it & decides
what/whether to rely to the artist.
, (t/f) for a manager to be at their best with their artist they need to believe in their artist
and that they are the best. - answers :true
It is the ________'s responsibility to hook up the artist with a competent lawyer to
examine all contracts - answers :manager
(t/f) the manager can hire & fire anyone that surrounds or handles things for the artist -
answers :true; they are the ceo of the business (the artist)
What is a fiduciary? - answers :someone who handles a person's finances
Why must a manager have a good relationship with their artist's label? - answers :to
ensure the longevity of their career, must know how the label currently feels about their
artist. (whether they might drop their artist, whether they want to see more of something
from the artist,etc.)
Does a manager always want to get the best lawyer available for the artist? - answers
:no; they should find the best for whatever stage their artist is currently at. If they aren't
big time yet, they dont need a bigtime lawyer yet. Waste of $$
Who is the end user to the artist? - answers :talent agent
As a manger, why would the drawing power of other acts matter to you/ your artist? -
answers :depending on who your artist is doing a show with, it can help catapult their
career or hinder their career if they are performing with someone who is far from their
level talent/status.
- if the other artist is bad, less people will come, meaning potentially less money for the
artist (and manager)
(t/f) whether or not performing artist styles or genre mesh, it will not effect much. -
answers :false; if you attempt to pair a rapper and country artist, both will see less of
their fans come b/c the two genres do not fit well with each other. (meaning less $$ for
both)
(t/f) audiences are forgiving people - answers :false; very unforgiving
Why is it vital for managers to ensure that their artist get priority over other simultaneous
releases? - answers :by the end of their multi album contract, the audiences taste may
of changed, your artist may not be the flavor of the month anymore, which means they
need the labels investment of promotion more so for it to be successful.
Which of the three when at their best produce the most money for the artist: 1. Record
sales 2. Publishing revenue 3. Concert performance fees? - answers :publishing
revenue (i.e. For movies, tv shows, commercials, etc.)
