C201 Business Acumen Questions with answers

C201 Business Acumen Questions with /\ /\ /\ /\ /\




answers


Which part of the organizing process aids in effective and efficient progress
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toward planned goals and often results in changes within the organization? -
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CORRECT ANSWERS ✔✔Evaluating results /\ /\ /\




What is the result of a company increasing the delegation of authority and
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the span of control? - CORRECT ANSWERS ✔✔Increased number of direct
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reports per manager /\ /\




Which two key elements does an effective organization include? - CORRECT
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ANSWERS ✔✔Human interaction, structure /\ /\ /\




Why does a line organizational structure function most effectively in a crisis
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situation? - CORRECT ANSWERS ✔✔It established a direct flow of authority
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Number the seven steps in the recruiting and interviewing process from first
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to last. - CORRECT ANSWERS ✔✔1) Define job requirements, 2) Contact
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and visit colleges for applicants/interns, 3) Conduct employment tests, 4)
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Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews,
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7) Hiring determination
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Which primary driver does management use for an organization's
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structure? - CORRECT ANSWERS ✔✔Achievement of company goals
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,Which step in the organizing process results in management group work
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activities into units within the organization? - CORRECT ANSWERS
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✔✔Departmentalization



A high tech startup company is launching a marketing campaign for its new
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social media portal by highlighting how the portal exceeds the connectivity
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and collaboration capabilities of all other social media sits. Which type of
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competitive advantage is this company leveraging? - CORRECT ANSWERS
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✔✔Customer loyalty /\




Which marketing strategy is devoted to maintaining continuous bottom line
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prices than relying on short term price cutting tactics such as cents off
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coupons, rebates, and special sales? - CORRECT ANSWERS ✔✔Everyday
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low pricing
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When would a pull promotional strategy enhance a competitive advantage to
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market a product better than a push strategy? - CORRECT ANSWERS
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✔✔When demand for the product is driven by the end user
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Which marketing tool is essential to building an effective relationship
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marketing campaign? - CORRECT ANSWERS ✔✔An affinity program
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Which element of the promotional mix has the advantage of messaging that
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can be tailored for each customer, but the disadvantage of a high cost per
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contact? - CORRECT ANSWERS ✔✔Personal Selling
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, What three factors should be addressed in a successful marketing plan?
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Choose 3 answers. - CORRECT ANSWERS ✔✔Target Market, Sales revenue
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goals, Plan implementation timeline (not on list, marketing budget)
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Which three characteristics are measured in demographic segmentation?
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Choose 3 answers - CORRECT ANSWERS ✔✔Race and ethnicity, Income,
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Household size /\




In which three ways does business-buying behavior differ from consumer-
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buying behavior? Choose 3 answers - CORRECT ANSWERS ✔✔Buyers face
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organizational influences in addition to their own preferences, purchasers
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often invite selected providers to bid on a purchase, a group or committee
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often makes decisions
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Which three conditions, in a global selling environment, should a small
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company leverage to create a competitive advantage? Choose 3 answers -
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CORRECT ANSWERS ✔✔cultural homogeneity, mobility of labor, local
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labor costs /\




With which two types of products does a marketing strategy rely on
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advertising more than personal selling? Choose 2 answers. - CORRECT
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ANSWERS ✔✔Consumable supplies, accessories to primary products
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After years of marketing a body lotion, a cosmetics company begins
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promoting the lotion as an the lotion as an insect repellent as well. In which
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three product life cycle extension strategies did this company engage? Choose
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3 answers - CORRECT ANSWERS ✔✔Adding new users, finding new uses
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for the product, increasing frequency of use.
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