WGU C201 Study Set questions with answers

WGU C201 Study Set questions with /\ /\ /\ /\ /\ /\




answers


Which part of the organizing process aids in effective and efficient progress
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toward planned goals and often results in changes within the organization? -
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CORRECT ANSWERS ✔✔Evaluating results /\ /\ /\




What is the result of a company increasing the delegation of authority and
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the span of control? - CORRECT ANSWERS ✔✔Increased decision-making
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authority given to employees /\ /\ /\




Which two key elements does an effective organization include? - CORRECT
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ANSWERS ✔✔Human interaction /\ /\




Structure



Why does a line organizational structure function most effectively in a crisis
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situation? - CORRECT ANSWERS ✔✔It establishes a direct flow of authority.
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A company might divide itself into smaller groups that best match the types
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of customers it serves. What is this is an example of? - CORRECT ANSWERS
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✔✔Organization



Which primary driver does management use for an organization's
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structure? - CORRECT ANSWERS ✔✔Achievement of company goals
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,Which step in the organizing process results in management grouping work
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activities into units within the organization? - CORRECT ANSWERS
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✔✔Departmentalization



A high-tech startup company is launching a marketing campaign for its new
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social media portal by highlighting how the portal exceeds the connectivity
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and collaboration capabilities of all other social media sites.
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Which type of competitive advantage is this company leveraging? - CORRECT
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ANSWERS ✔✔Product
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Which marketing strategy is devoted to maintaining continuous bottom line
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prices rather than relying on short-term price-cutting tactics such as cents-off
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coupons, rebates, and special sales? - CORRECT ANSWERS ✔✔Everyday
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low pricing
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When would a pull promotional strategy enhance a competitive advantage to
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market a product better than a push strategy? - CORRECT ANSWERS
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✔✔When demand for the product is driven by the end user.
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Which marketing tool is often used to build effective relationship marketing
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campaigns? - CORRECT ANSWERS ✔✔Affinity programs
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Which element of the promotional mix has the advantage of messaging that
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can be tailored for each customer, but the disadvantage of a high cost per
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contact? - CORRECT ANSWERS ✔✔Personal selling
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, What three factors should be addressed in a successful marketing plan? -
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CORRECT ANSWERS ✔✔Target market
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Sales revenue goals
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Plan implementation timeline
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Which three characteristics are measured in demographic segmentation? -
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CORRECT ANSWERS ✔✔Race and ethnicity
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Income

Household size /\




In which three ways does business-buying behavior differ from consumer-
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buying behavior? - CORRECT ANSWERS ✔✔A group or committee often
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makes decisions /\




Buyers face organizational influences that affect their own preferences
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Purchasers often invite selected providers to bid on a purchase
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With which two types of products does a marketing strategy rely on
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advertising more than personal selling? - CORRECT ANSWERS
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✔✔Accessories to primary products /\ /\ /\




Consumable supplies /\




After years of marketing a body lotion, a cosmetics company begins
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promoting the lotion as an insect repellent as well.
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