MKT 3401 Final Exam Questions Answered Correctly Rated A+
What are the criteria for effective segmentation? - Answers 1. identifiable
2. accessible
3. responsive
4. substantial
What are the factors to be considered when positioning a product? - Answers attributes, price,
communication of value
The process of planning, collecting, and analyzing data relevant to a marketing decision is called: -
Answers Marketing research
Which segments have the NFL been targeting the past years - Answers Military veterans
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics is called: -
Answers psychographic segmentation
80/20 principle - Answers a principle holding that 20% of all customers generate 80% of the demand
Which company adopted a niche market when launching their product? - Answers yeti
A focus group consist of: - Answers 7-10 people participating in a group discussion lead by a moderator
Which of the following is not a part of strategy development?
segmentation
marketing
positioning
targeting - Answers marketing
which of the following is not a strategy for target marketing?
Mass market
Multi-segmentation
niche
geodemographic - Answers geodemograhic
A set of organizations working together to better distribute products is called: - Answers Marketing
channel
, the set of activities directly related to the sales of goods to the consumer personal use is called: -
Answers retailing
Which of the following in not one of the components of a product?
package
brand
warranty
price - Answers Price
which of the following is not a type of retailing?
chain store
independent retailer
franchise
big box - Answers big box
which is not a part of the marketing mix?
promotion
perception
price
product - Answers perception
what are various types of warranties? - Answers written and implied
which pricing tactic is often used by movie theaters? - Answers price discrimination
what is not a level of the marketing strategy framework?
implementation
strategy development
market analysis
segmentation - Answers segmentation
Which company used packaging to differentiate the way their product was shipped? - Answers Casper
What are the criteria for effective segmentation? - Answers 1. identifiable
2. accessible
3. responsive
4. substantial
What are the factors to be considered when positioning a product? - Answers attributes, price,
communication of value
The process of planning, collecting, and analyzing data relevant to a marketing decision is called: -
Answers Marketing research
Which segments have the NFL been targeting the past years - Answers Military veterans
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics is called: -
Answers psychographic segmentation
80/20 principle - Answers a principle holding that 20% of all customers generate 80% of the demand
Which company adopted a niche market when launching their product? - Answers yeti
A focus group consist of: - Answers 7-10 people participating in a group discussion lead by a moderator
Which of the following is not a part of strategy development?
segmentation
marketing
positioning
targeting - Answers marketing
which of the following is not a strategy for target marketing?
Mass market
Multi-segmentation
niche
geodemographic - Answers geodemograhic
A set of organizations working together to better distribute products is called: - Answers Marketing
channel
, the set of activities directly related to the sales of goods to the consumer personal use is called: -
Answers retailing
Which of the following in not one of the components of a product?
package
brand
warranty
price - Answers Price
which of the following is not a type of retailing?
chain store
independent retailer
franchise
big box - Answers big box
which is not a part of the marketing mix?
promotion
perception
price
product - Answers perception
what are various types of warranties? - Answers written and implied
which pricing tactic is often used by movie theaters? - Answers price discrimination
what is not a level of the marketing strategy framework?
implementation
strategy development
market analysis
segmentation - Answers segmentation
Which company used packaging to differentiate the way their product was shipped? - Answers Casper
