1
IAB-Media-Math-Formulas Questions
with Correct Answers for Specific
Exam Mail
CPM - (CPM Formula) (Cost Per Mille)
Ans: Cost ÷ Imps x 1000
Cost - (CPM Formula) (Cost Per Mille)
Ans: CPM x (Imps ÷ 1000)
Impressions - (CPM Formula) (Cost Per Mille)
Ans: (Cost ÷ CPM) x 1000
CPC - (CPC Formula) (Cost Per Click)
Ans: Cost ÷ Clicks
Cost - (CPC Formula) (Cost Per Click)
Ans: Clicks x CPC
Clicks - (CPC Formula) (Cost Per Click)
Pretest - Stuvia US
, 2
Ans: Cost ÷ CPC
CTR - (CTR Formula) (Click Through Rate)
Ans: (Clicks ÷ Imps) x 100 ||| is a percentage
Clicks - (CTR Formula) (Click Through Rate)
Ans: Imps x (CTR ÷ 100)
Impressions - (CTR Formula) (Click Through Rate)
Ans: Clicks ÷ (CTR ÷ 100)
CPL - (CPL Formula) (Cost Per Lead)
Ans: Cost ÷ Leads
Cost - (CPL Formula) (Cost Per Lead)
Ans: Leads x CPL
Lead - (CPL Formula) (Cost Per Lead)
Pretest - Stuvia US
IAB-Media-Math-Formulas Questions
with Correct Answers for Specific
Exam Mail
CPM - (CPM Formula) (Cost Per Mille)
Ans: Cost ÷ Imps x 1000
Cost - (CPM Formula) (Cost Per Mille)
Ans: CPM x (Imps ÷ 1000)
Impressions - (CPM Formula) (Cost Per Mille)
Ans: (Cost ÷ CPM) x 1000
CPC - (CPC Formula) (Cost Per Click)
Ans: Cost ÷ Clicks
Cost - (CPC Formula) (Cost Per Click)
Ans: Clicks x CPC
Clicks - (CPC Formula) (Cost Per Click)
Pretest - Stuvia US
, 2
Ans: Cost ÷ CPC
CTR - (CTR Formula) (Click Through Rate)
Ans: (Clicks ÷ Imps) x 100 ||| is a percentage
Clicks - (CTR Formula) (Click Through Rate)
Ans: Imps x (CTR ÷ 100)
Impressions - (CTR Formula) (Click Through Rate)
Ans: Clicks ÷ (CTR ÷ 100)
CPL - (CPL Formula) (Cost Per Lead)
Ans: Cost ÷ Leads
Cost - (CPL Formula) (Cost Per Lead)
Ans: Leads x CPL
Lead - (CPL Formula) (Cost Per Lead)
Pretest - Stuvia US