CPSM Study Group - Domain 1 TEST - SMPS OK 2025 Questions with Correct Answers

1




CPSM Study Group - Domain 1 TEST - SMPS OK
2025 Questions with Correct Answers for
Specific Exam Mail
Information obtained from project debriefings:

a. aids in client retention

b. is required for strategic planning

c. is a form of market research

d. should be included in a project database

Ans: c. is a form of market research



Source: The Marketing Coordinator, SMPS Core Series, Rebecca M. Renfro,
SMPS, 1991, p. 14.



Domain 1



Market research should be:

a. conducted on an ongoing basis

b. conducted on a need-to-know basis

c. conducted by an unbiased outside consultant

d. a primary function of the database marketing




Pretest - Stuvia US

, 2


Ans: a. conducted on an ongoing basis



Source: The Marketing Coordinator, SMPS Core Series, Rebecca M. Renfro,
SMPS, 1991, p. 14.



Domain 1



An effective network can save substantial time by:

a. designing a firm's marketing strategy

b. validating information on clients and projects

c. providing coverage when a firm is understaffed

d. providing information on fees

Ans: b. validating information on clients and projects



Source: Marketing Handbook for the Design & Construction Professional, 2nd
Edition, Lauren McCracken, SMPS, 2000, p. 129.



Domain 1



Focus groups are best used to collect which type of information?

a. Research proven

b. Qualitative

c. Quantitative

d. Historical




Pretest - Stuvia US