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CPSM Study Group - Domain 3 TEST - SMPS
Questions with Correct Answers for Specific
Exam Mail
To be effective, business development efforts should be part of an
integrated program. The framework of the program should be the:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan
Ans: d. marketing plan
Source: The Handbook for Marketing Professional Services, Kenneth Diehl,
SMPS, 1994, pp. 127-129.
Domain 3
Cold calling can be an effective marketing tool when a marketing
professional:
a. wants direct contact with clients
b. has something unique to offer
c. offers services that are in great demand
d. wants quick results
Pretest - Stuvia US
, 2
Ans: b. has something unique to offer
Source: Marketing Coordinators Workshop, SMPS; "King of Cold Calls," Inc.
Magazine, Jay Finegan, 1991.
Domain 3
When a professional services firm sponsors special events, the goal is typically
to:
a. familiarize prospective and current clients with the firm and its personnel
b. display the trophy projects completed by the firm
c. give something back to key clients
d. impress prospective clients with the firm's services and clients
Ans: a. familiarize prospective and current clients with the firm and its
personnel
Source: The Handbook for Marketing Professional Services, Barry Gaston,
SMPS, 1994, pp. 149-153.
Domain 3
Cold calls are effective for:
a. collecting client information
b. requesting a specific RFP
c. presenting the firm's qualifications for a specific project
d. presenting a detailed description of the firm
Pretest - Stuvia US
CPSM Study Group - Domain 3 TEST - SMPS
Questions with Correct Answers for Specific
Exam Mail
To be effective, business development efforts should be part of an
integrated program. The framework of the program should be the:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan
Ans: d. marketing plan
Source: The Handbook for Marketing Professional Services, Kenneth Diehl,
SMPS, 1994, pp. 127-129.
Domain 3
Cold calling can be an effective marketing tool when a marketing
professional:
a. wants direct contact with clients
b. has something unique to offer
c. offers services that are in great demand
d. wants quick results
Pretest - Stuvia US
, 2
Ans: b. has something unique to offer
Source: Marketing Coordinators Workshop, SMPS; "King of Cold Calls," Inc.
Magazine, Jay Finegan, 1991.
Domain 3
When a professional services firm sponsors special events, the goal is typically
to:
a. familiarize prospective and current clients with the firm and its personnel
b. display the trophy projects completed by the firm
c. give something back to key clients
d. impress prospective clients with the firm's services and clients
Ans: a. familiarize prospective and current clients with the firm and its
personnel
Source: The Handbook for Marketing Professional Services, Barry Gaston,
SMPS, 1994, pp. 149-153.
Domain 3
Cold calls are effective for:
a. collecting client information
b. requesting a specific RFP
c. presenting the firm's qualifications for a specific project
d. presenting a detailed description of the firm
Pretest - Stuvia US
