1
CPSM Study Group - Domain 6 TEST Questions
with Correct Answers for Specific Exam Mail
An incentive-based compensation system for marketing professionals
requires companies to:
a. provide clearly defined objectives
b. develop incentives for other managers
c. allocate a portion of every project's costs to fund the incentive system
d. schedule marketing managers' annual reviews after a firm's fiscal year
Ans: a. provide clearly defined objectives
Source: Incentives for Marketing Managers, SMPS Core Series, George
Biderman, SMPS, 1991, p. 1.
Domain 6
The four commonly described organizational structures are entrepreneurial,
functional, matrix, and:
a. participative
b. pyramid
c. divisional
d. vertical
Pretest - Stuvia US
,2
Ans: c. divisional
Source: Construction Marketing Strategic Planning, W. Friedman, McGraw-
Hill, 1984, pp. 86-88.
Domain 6
The most effective training programs are ongoing and:
a. feature a series of in-house sessions
b. are taught by outside facilitators
c. use interactive presentation technology
d. combine in-house and out-of-house programs
Ans: d. combine in-house and out-of-house programs
Source: "Maximizing Your Greatest Resource: Employee Training," Small
Business Administration, Small Business Series, October 1997.
Domain 6
he best way to reinforce a firm's values and culture is to focus on:
a. image
b. the mission statement
c. behaviors
d. public relations
Pretest - Stuvia US
, 3
Ans: c. behaviors
Source: Leadership Is an Art, Max DePree, Dell Publishing, 1990, p. 101.
Domain 6
In mentoring junior marketing professionals, it is most important to:
a. grant them ample time to do their assignments well
b. allow them to work with several different professionals within a firm
c. provide prompt and detailed appraisals of their performance
d. encourage them to attend professional conferences and seminars
Ans: c. provide prompt and detailed appraisals of their performance
Source: Managing the Professional Services Firm, David Maister, The Free
Press, 1993, p. 158.
Domain 6
The first step in developing an automated marketing information system is to:
a. conduct an internal audit of marketing needs
b. assess market and sales potential
c. define database fields
d. identify who will have access
Pretest - Stuvia US
CPSM Study Group - Domain 6 TEST Questions
with Correct Answers for Specific Exam Mail
An incentive-based compensation system for marketing professionals
requires companies to:
a. provide clearly defined objectives
b. develop incentives for other managers
c. allocate a portion of every project's costs to fund the incentive system
d. schedule marketing managers' annual reviews after a firm's fiscal year
Ans: a. provide clearly defined objectives
Source: Incentives for Marketing Managers, SMPS Core Series, George
Biderman, SMPS, 1991, p. 1.
Domain 6
The four commonly described organizational structures are entrepreneurial,
functional, matrix, and:
a. participative
b. pyramid
c. divisional
d. vertical
Pretest - Stuvia US
,2
Ans: c. divisional
Source: Construction Marketing Strategic Planning, W. Friedman, McGraw-
Hill, 1984, pp. 86-88.
Domain 6
The most effective training programs are ongoing and:
a. feature a series of in-house sessions
b. are taught by outside facilitators
c. use interactive presentation technology
d. combine in-house and out-of-house programs
Ans: d. combine in-house and out-of-house programs
Source: "Maximizing Your Greatest Resource: Employee Training," Small
Business Administration, Small Business Series, October 1997.
Domain 6
he best way to reinforce a firm's values and culture is to focus on:
a. image
b. the mission statement
c. behaviors
d. public relations
Pretest - Stuvia US
, 3
Ans: c. behaviors
Source: Leadership Is an Art, Max DePree, Dell Publishing, 1990, p. 101.
Domain 6
In mentoring junior marketing professionals, it is most important to:
a. grant them ample time to do their assignments well
b. allow them to work with several different professionals within a firm
c. provide prompt and detailed appraisals of their performance
d. encourage them to attend professional conferences and seminars
Ans: c. provide prompt and detailed appraisals of their performance
Source: Managing the Professional Services Firm, David Maister, The Free
Press, 1993, p. 158.
Domain 6
The first step in developing an automated marketing information system is to:
a. conduct an internal audit of marketing needs
b. assess market and sales potential
c. define database fields
d. identify who will have access
Pretest - Stuvia US
