🔹 TOPIC 1: Business Environments
1.1 Micro Environment
Definition: Internal environment that the business controls.
Examples: Vision, mission, organizational structure, employees, management, resources.
Challenges:
- Poor management decisions
- Lack of resources
- Conflict among staff
1.2 Market Environment
Definition: External environment that the business interacts with but does not fully control.
Components:
- Competitors
- Suppliers
- Consumers
- Intermediaries (retailers/wholesalers)
Challenges:
- New competitors
- Changing consumer preferences
- Price increases from suppliers
1.3 Macro Environment
Definition: External environment that the business cannot control.
PESTLE Factors:
- Political (laws, taxes)
- Economic (interest rates, inflation)
- Social (demographics, culture)
- Technological (new innovations)
- Legal (labour laws, safety regulations)
- Environmental (climate, sustainability)
Challenges:
- Load shedding
- High unemployment
- Policy changes