COM3702
Assignment 3 PORTFILIO
Semester 1 2025
DUE 2 June 2025
, SECTION 2: MEDIA AND RACE (25 marks)
2.1 The term racism (5 marks)
Racism refers to the belief that certain races possess distinct characteristics, abilities, or
qualities, leading to the perception of superiority or inferiority of one race over another.
This belief often results in discrimination and prejudice based on race.
Summary of the Incident:
News Source: SowetanLIVE article titled "I apologise to the coloured
community: Ex-SABC employee Nobuntu Mkhize on racist remarks and
disrupting flight," published on March 15, 2025.SowetanLIVE
Date of Incident: December 26, 2024.Cape Argus+1IOL+1
Perpetrator: Nobuntu Mkhize, then a brand manager at the South African
Broadcasting Corporation (SABC).Cape Argus+2IOL+2Threads+2
Position of Power: As a brand manager at a national broadcaster, Mkhize held
a significant role influencing public perception.
Social Media Usage: The incident was captured on video by passengers and
widely circulated on platforms like X (formerly Twitter), leading to public outrage.
Additional Details: Mkhize was filmed making racially insensitive remarks and
causing a disturbance on a FlySafair flight from Durban to Cape Town. The
South African Human Rights Commission (SAHRC) initiated an investigation into
the matter.IOL+4SowetanLIVE+4Cape Argus+4
2.2 Newspaper article and racist incident (5 marks)
The SowetanLIVE article categorizes the incident as racist due to Mkhize's derogatory
remarks towards the coloured community during the flight. The public nature of her
comments and the subsequent viral spread underscore the societal impact of such
behavior.
Assignment 3 PORTFILIO
Semester 1 2025
DUE 2 June 2025
, SECTION 2: MEDIA AND RACE (25 marks)
2.1 The term racism (5 marks)
Racism refers to the belief that certain races possess distinct characteristics, abilities, or
qualities, leading to the perception of superiority or inferiority of one race over another.
This belief often results in discrimination and prejudice based on race.
Summary of the Incident:
News Source: SowetanLIVE article titled "I apologise to the coloured
community: Ex-SABC employee Nobuntu Mkhize on racist remarks and
disrupting flight," published on March 15, 2025.SowetanLIVE
Date of Incident: December 26, 2024.Cape Argus+1IOL+1
Perpetrator: Nobuntu Mkhize, then a brand manager at the South African
Broadcasting Corporation (SABC).Cape Argus+2IOL+2Threads+2
Position of Power: As a brand manager at a national broadcaster, Mkhize held
a significant role influencing public perception.
Social Media Usage: The incident was captured on video by passengers and
widely circulated on platforms like X (formerly Twitter), leading to public outrage.
Additional Details: Mkhize was filmed making racially insensitive remarks and
causing a disturbance on a FlySafair flight from Durban to Cape Town. The
South African Human Rights Commission (SAHRC) initiated an investigation into
the matter.IOL+4SowetanLIVE+4Cape Argus+4
2.2 Newspaper article and racist incident (5 marks)
The SowetanLIVE article categorizes the incident as racist due to Mkhize's derogatory
remarks towards the coloured community during the flight. The public nature of her
comments and the subsequent viral spread underscore the societal impact of such
behavior.
