COM 105 Module 2 Exam || errorless answers 100%.
Identity correct answers actual manifestation of a company's reality as conveyed through the
organizations name, logo, motto, products, services, etc. and all other tangible pieces of evidence
created by the organization and communicated to a variety if constituencies
Image correct answers -Reflection of an organization's identity
-the organization as seen from the viewpoint of its constituencies
successful identity program correct answers -constituencies forming perceptions that are accurate
about how they perceive themselves
-organizations should conduct research with constituents to get better sense of their image
Identity/Image campaigns correct answers -image audit or assessment: qualitative and
quantitative research with public to asses range of perceptions about organizations identity
-there is always a difference between identity and image. attend to how closely identity cluster
together
-image crisis: perceptions held by constituencies differs considerably from the identity intended
by organization; try to re brand in a way to change public's perception
-organizational branding/public relation/marketing campaign; public communication to manage
image and shift perceptions of a company and to rebuild its image
organizational mission correct answers -mission statement is what you are and what you do
everyday
-organization accomplishes vision b/c it's accomplish missions well.
organizational vision correct answers -what organization wants to create, the future and so forth
-vision should encompass aspiration, goals, objectives, standards, and philosophies of
organization
,-vision ties all aspects together and aspires all constituencies (internal and external ) toward the
end
-organizations often use a story to capture and communicate vision
-involve people
names and logos correct answers -two areas of identify management
-companies choose/change names to:
-Reflect change in mission, identity, and brand
-Consistent w/reality of organizational mission
-Account for changes
-Use connections with people
Logos correct answers -non-language symbols or objects
-Logos make them more powerful than name because these symbols can be populated with
almost endless attributes
- EX: Nike Swoosh
identity management in action: step 1 correct answers -conduct and identity audit
-Identity perceptions exist among key constituencies, the gender public etc.
-Research
-Analysis: interview with any group that can inform them about their image
-Be careful to assess what is, not what the company wants to be
-With results company will know how to improve
identity management in action: step 2 correct answers -set identity objectives
-Concrete ideas
-Setting objectives is not an abstract and loosely defined end point
-Objectives are measurable and attainable outcomes from a particular
,-Change needs to be driven by organization-wide evolution and need
-Having change when trying to shift everyone needs to be aware
identity management in action: step 3 correct answers -developing designs and names
-Name change depends on number of factors
-Local to national presence
-Needs to reflect and emphasizes reality and attributes
-Cant happen with out help consultants
-Process of design should depend on designers and find balance between designers and
managers
identity management in action: step 4 correct answers -develop prototype
-Resistance is common in prototypes stage
-Identity and related logos/names become public
-Primary research pays off
-Perception of people perceives the data and helps create a better image
identity management in action: step 5 correct answers -launch and communicate
-Provides lots of examples
-Clearly explain the rationale behind shift and what it means
-Feedback is important
-Presenting for the first time is complex and important
-Use everything for advertising
-Websites, interviews, links, blogs, and social network
identity management in action: step 6 correct answers -implement the program
-Can take years in large companies and minimum of several months for small firms
, -Develop identity standard consistency
-Monitor program and make judgements about when flexibility is allowed
Images perceived by constituencies correct answers -Before interaction, perception are from
-What they read
-What people tell them about the company
-Visual symbols they recognize
-After interaction
-Quality of customer service
-Encounter w/brand
-consistency
-Maintain image with constituencies, investors, employees, and community
Functional approach to decision making correct answers -Groups of people making decisions
-Logical and rational approach
-Participants have necessary time and resources required to make optimal decision
-Identify objectives
-Establish time line
-When things need to be accomplished
-Realistic timeline for everyone
-Conduct research and gather background info
-Come up with best possible decision and outcome
-Thorough discussion of pros and cons
-Be open minded with everyone's ideas
-Critique each idea
-May not like the person w/idea but idea can be the best one
Identity correct answers actual manifestation of a company's reality as conveyed through the
organizations name, logo, motto, products, services, etc. and all other tangible pieces of evidence
created by the organization and communicated to a variety if constituencies
Image correct answers -Reflection of an organization's identity
-the organization as seen from the viewpoint of its constituencies
successful identity program correct answers -constituencies forming perceptions that are accurate
about how they perceive themselves
-organizations should conduct research with constituents to get better sense of their image
Identity/Image campaigns correct answers -image audit or assessment: qualitative and
quantitative research with public to asses range of perceptions about organizations identity
-there is always a difference between identity and image. attend to how closely identity cluster
together
-image crisis: perceptions held by constituencies differs considerably from the identity intended
by organization; try to re brand in a way to change public's perception
-organizational branding/public relation/marketing campaign; public communication to manage
image and shift perceptions of a company and to rebuild its image
organizational mission correct answers -mission statement is what you are and what you do
everyday
-organization accomplishes vision b/c it's accomplish missions well.
organizational vision correct answers -what organization wants to create, the future and so forth
-vision should encompass aspiration, goals, objectives, standards, and philosophies of
organization
,-vision ties all aspects together and aspires all constituencies (internal and external ) toward the
end
-organizations often use a story to capture and communicate vision
-involve people
names and logos correct answers -two areas of identify management
-companies choose/change names to:
-Reflect change in mission, identity, and brand
-Consistent w/reality of organizational mission
-Account for changes
-Use connections with people
Logos correct answers -non-language symbols or objects
-Logos make them more powerful than name because these symbols can be populated with
almost endless attributes
- EX: Nike Swoosh
identity management in action: step 1 correct answers -conduct and identity audit
-Identity perceptions exist among key constituencies, the gender public etc.
-Research
-Analysis: interview with any group that can inform them about their image
-Be careful to assess what is, not what the company wants to be
-With results company will know how to improve
identity management in action: step 2 correct answers -set identity objectives
-Concrete ideas
-Setting objectives is not an abstract and loosely defined end point
-Objectives are measurable and attainable outcomes from a particular
,-Change needs to be driven by organization-wide evolution and need
-Having change when trying to shift everyone needs to be aware
identity management in action: step 3 correct answers -developing designs and names
-Name change depends on number of factors
-Local to national presence
-Needs to reflect and emphasizes reality and attributes
-Cant happen with out help consultants
-Process of design should depend on designers and find balance between designers and
managers
identity management in action: step 4 correct answers -develop prototype
-Resistance is common in prototypes stage
-Identity and related logos/names become public
-Primary research pays off
-Perception of people perceives the data and helps create a better image
identity management in action: step 5 correct answers -launch and communicate
-Provides lots of examples
-Clearly explain the rationale behind shift and what it means
-Feedback is important
-Presenting for the first time is complex and important
-Use everything for advertising
-Websites, interviews, links, blogs, and social network
identity management in action: step 6 correct answers -implement the program
-Can take years in large companies and minimum of several months for small firms
, -Develop identity standard consistency
-Monitor program and make judgements about when flexibility is allowed
Images perceived by constituencies correct answers -Before interaction, perception are from
-What they read
-What people tell them about the company
-Visual symbols they recognize
-After interaction
-Quality of customer service
-Encounter w/brand
-consistency
-Maintain image with constituencies, investors, employees, and community
Functional approach to decision making correct answers -Groups of people making decisions
-Logical and rational approach
-Participants have necessary time and resources required to make optimal decision
-Identify objectives
-Establish time line
-When things need to be accomplished
-Realistic timeline for everyone
-Conduct research and gather background info
-Come up with best possible decision and outcome
-Thorough discussion of pros and cons
-Be open minded with everyone's ideas
-Critique each idea
-May not like the person w/idea but idea can be the best one
