BUS2 130 EXAM 3 QUESTIONS WITH
100% CORRECT ANSWERS!!
1 of
21
Term
what are the three parts of social responsibility?
Give this one a try later!
zero-level/direct channel: manufacturer to consumer
one level channel: manufacturer, retailer (physical/online) to consumer
two level channel: manufacturer, wholesaler, retailer to consumer
multi-channels: a blend of communication and delivery channels that are mutually
reinforcing in targeting consumers
, the influences on ethical marketing behavior are societal values and
attitudes, business cultures, corporate cultures, and your personal moral
philosophy
they profit responsibility, stakeholder responsibility, and societal
responsibility.
1. profit responsibility is to maximize profits for owners and
shareholders
2.stakeholder responsibility: obligations to those who can affect
the achievement of organizational objectives such as consumers
or distributors
3. societal responsibility: obligations an organization has, like
preservation of the ecological environment and to the general
public
advantages: gain mass distribution economies and allow manufacturers
to focus on core business (product development/market strategy)
disadvantages: less control over how to distribute them and to whom,
distributors may want different marketing strategy/mixes for
products as they might not offer all products, distributors are
independent entities that look out for their best interests, may sell
to unauthorized dealers
Don't know?
2 of 21
Definition
when the asymmetrically dominated option is present, a
higher percentage of consumers will prefer the
dominating option than when the asymmetrically
dominated option is absent. the
asymmetrically dominated option is therefore a decoy
serving to increase preference for the dominating option.
, Give this one a try later!
100% CORRECT ANSWERS!!
1 of
21
Term
what are the three parts of social responsibility?
Give this one a try later!
zero-level/direct channel: manufacturer to consumer
one level channel: manufacturer, retailer (physical/online) to consumer
two level channel: manufacturer, wholesaler, retailer to consumer
multi-channels: a blend of communication and delivery channels that are mutually
reinforcing in targeting consumers
, the influences on ethical marketing behavior are societal values and
attitudes, business cultures, corporate cultures, and your personal moral
philosophy
they profit responsibility, stakeholder responsibility, and societal
responsibility.
1. profit responsibility is to maximize profits for owners and
shareholders
2.stakeholder responsibility: obligations to those who can affect
the achievement of organizational objectives such as consumers
or distributors
3. societal responsibility: obligations an organization has, like
preservation of the ecological environment and to the general
public
advantages: gain mass distribution economies and allow manufacturers
to focus on core business (product development/market strategy)
disadvantages: less control over how to distribute them and to whom,
distributors may want different marketing strategy/mixes for
products as they might not offer all products, distributors are
independent entities that look out for their best interests, may sell
to unauthorized dealers
Don't know?
2 of 21
Definition
when the asymmetrically dominated option is present, a
higher percentage of consumers will prefer the
dominating option than when the asymmetrically
dominated option is absent. the
asymmetrically dominated option is therefore a decoy
serving to increase preference for the dominating option.
, Give this one a try later!
