Qualtrics Platform Essentials
Certification question with answers
Experience Management (XM) is... a discipline that helps organizations to measure and improve the
experiences delivered to different stakeholders across an enterprise. - -a discipline that helps
organizations to measure and improve the experiences delivered to different stakeholders across an
enterprise..
-XM helps organizations deliver differentiated experiences by continuously: - -- listening,
- propagating insights, and
- rapidly adapting to meet the changing needs and expectations of others.
-Operating Framework for Experience Management - -- Competency,
- Culture, and
Technology.
-Competency - -The skills and actions that establish XM as a discipline across the organization.
Six XM competencies:
1. Lead,
2. Realize,
3. Activate,
4. Enlighten,
5. Respond, and
6. Disrupt.
Organizations adopt XM by mastering these competencies that are enabled by technology and nurtured
by culture.
Example:
- Defining and communicating a clear XM strategy and program roadmap outlining the projects and
work streams to improve experiences.
- Identifying core XM metrics and defining goals against which to measure the progress of XM efforts.
-Technology - -A platform that empowers an organization to collect, understand, and take action on the
combination of experience and operational data.
For example:
- A platform that infuses actionable intelligence through an organization. As the organization builds its
XM competencies, it will naturally be collecting more X-data, so the platform needs to become the
primary system of record for all of that X-data.
- Since XM is a discipline woven across the entire organization it requires a platform that can manage all
of the experience data and that is powerful and easy to use by the increasing number of employees who
will have access to and need to take action on the insights generated.
Certification question with answers
Experience Management (XM) is... a discipline that helps organizations to measure and improve the
experiences delivered to different stakeholders across an enterprise. - -a discipline that helps
organizations to measure and improve the experiences delivered to different stakeholders across an
enterprise..
-XM helps organizations deliver differentiated experiences by continuously: - -- listening,
- propagating insights, and
- rapidly adapting to meet the changing needs and expectations of others.
-Operating Framework for Experience Management - -- Competency,
- Culture, and
Technology.
-Competency - -The skills and actions that establish XM as a discipline across the organization.
Six XM competencies:
1. Lead,
2. Realize,
3. Activate,
4. Enlighten,
5. Respond, and
6. Disrupt.
Organizations adopt XM by mastering these competencies that are enabled by technology and nurtured
by culture.
Example:
- Defining and communicating a clear XM strategy and program roadmap outlining the projects and
work streams to improve experiences.
- Identifying core XM metrics and defining goals against which to measure the progress of XM efforts.
-Technology - -A platform that empowers an organization to collect, understand, and take action on the
combination of experience and operational data.
For example:
- A platform that infuses actionable intelligence through an organization. As the organization builds its
XM competencies, it will naturally be collecting more X-data, so the platform needs to become the
primary system of record for all of that X-data.
- Since XM is a discipline woven across the entire organization it requires a platform that can manage all
of the experience data and that is powerful and easy to use by the increasing number of employees who
will have access to and need to take action on the insights generated.
