SOCIAL MEDIA CERTIFICATION
FINAL ACTUAL EXAM 2025 NEWEST
ACTUAL EXAM COMPLETE
QUESTIONS WITH 100% CORRECT
DETAILED AND VERIFIED ANSWERS
ACTAUL BRAND NEW EXAM
ALREADY GRADED A+
You're Starting A Project And Don't Have A Past
Campaign To Use As A Benchmark. How Can You
Secure Executive Buy-In?
a) Research the costs of agencies that can do the
work.
b) Consider industry research to back up your plan.
c) Position your program as an experiment or pilot.
d) Create a robust PowerPoint with statistics to back up
your plan. - ....ANSWER...c)Position your program as an
experiment or pilot.
1
,True Or False? When Measuring Your Social Media ROI,
You Calculate The Effectiveness Of An Action By
Dividing The Net Income By The Cost Of This Action
And Multiplying It By 100. - ....ANSWER...True
Why Do You Need To Use Leading Indicators Of
Revenue Success When Calculating ROI On Your
Social Media Strategy?
a) It's difficult to know how much revenue is generated
from a sale that originates from a social media
campaign.
b) It can be months before you've closed new
customers from a social media campaign.
c) Understanding how you stack up to your
competition can help you pivot and make better
business decisions.
d) Calculating ROI on social media is super hard to
prove. - ....ANSWER...b)It can be months before
you've closed new customers from a social media
campaign.
2
,True Or False? To Implement An Effective Social
Media Strategy, You Have To Be Aware Of The Legal
Challenges, Not Ethical Ones. - ....ANSWER...False
A(N) ________ Outlines Guidelines And Best Practices
For Employees To Follow On Social Media.
a) crisis plan
b) advocacy plan
c) social media policy - ....ANSWER...c)social media
policy
What's The First Step Organizations And Brands Need
To Take When Establishing A Social Media Policy?
a) Educate employees on the importance of having a social
media policy for all team members within the organization.
3
, b) Reward the employees who are shining stars and are
doing the right things on social media.
c) Research best case studies for brands that are using
social media policies effectively.
d) Determine what not to do for social media policies for
employees. - ....ANSWER...a)Educate employees on the
importance of having a social media policy for all team
members within the organization.
What Is NOT An Example Of A Social Media Crisis?
a)Employees going rogue on social media
a) A celebrity posting an update that sparks outrage
b)A hack into a Twitter account for a major brand
c) These are all examples of a social media crisis. -
....ANSWER...d)These are all examples of a social media
crisis.
4
FINAL ACTUAL EXAM 2025 NEWEST
ACTUAL EXAM COMPLETE
QUESTIONS WITH 100% CORRECT
DETAILED AND VERIFIED ANSWERS
ACTAUL BRAND NEW EXAM
ALREADY GRADED A+
You're Starting A Project And Don't Have A Past
Campaign To Use As A Benchmark. How Can You
Secure Executive Buy-In?
a) Research the costs of agencies that can do the
work.
b) Consider industry research to back up your plan.
c) Position your program as an experiment or pilot.
d) Create a robust PowerPoint with statistics to back up
your plan. - ....ANSWER...c)Position your program as an
experiment or pilot.
1
,True Or False? When Measuring Your Social Media ROI,
You Calculate The Effectiveness Of An Action By
Dividing The Net Income By The Cost Of This Action
And Multiplying It By 100. - ....ANSWER...True
Why Do You Need To Use Leading Indicators Of
Revenue Success When Calculating ROI On Your
Social Media Strategy?
a) It's difficult to know how much revenue is generated
from a sale that originates from a social media
campaign.
b) It can be months before you've closed new
customers from a social media campaign.
c) Understanding how you stack up to your
competition can help you pivot and make better
business decisions.
d) Calculating ROI on social media is super hard to
prove. - ....ANSWER...b)It can be months before
you've closed new customers from a social media
campaign.
2
,True Or False? To Implement An Effective Social
Media Strategy, You Have To Be Aware Of The Legal
Challenges, Not Ethical Ones. - ....ANSWER...False
A(N) ________ Outlines Guidelines And Best Practices
For Employees To Follow On Social Media.
a) crisis plan
b) advocacy plan
c) social media policy - ....ANSWER...c)social media
policy
What's The First Step Organizations And Brands Need
To Take When Establishing A Social Media Policy?
a) Educate employees on the importance of having a social
media policy for all team members within the organization.
3
, b) Reward the employees who are shining stars and are
doing the right things on social media.
c) Research best case studies for brands that are using
social media policies effectively.
d) Determine what not to do for social media policies for
employees. - ....ANSWER...a)Educate employees on the
importance of having a social media policy for all team
members within the organization.
What Is NOT An Example Of A Social Media Crisis?
a)Employees going rogue on social media
a) A celebrity posting an update that sparks outrage
b)A hack into a Twitter account for a major brand
c) These are all examples of a social media crisis. -
....ANSWER...d)These are all examples of a social media
crisis.
4
