SOCIAL MEDIA CERTIFICATION
(ADD) EXAM 2025 NEWEST ACTUAL
EXAM COMPLETE QUESTIONS WITH
CORRECT DETAILED AND VERIFIED
ANSWERS ACTUAL BRAND-NEW
EXAM ALREADY GRADED A+
Dixie's Dress Shoppe runs an ad campaign on Facebook
for two weeks in hopes that viewers will purchase more
dresses on its website. In this scenario, which of the
following actions would be a conversion?
A. A person clicks a link on one of the ads
B. A person follows a link on one of the ads to Dixie's
website and then adds a dress to the online shopping
cart
C. A person follows a link on one of the ads to Dixie's
website and then purchases a dress from the website
D. A person follows Dixie's Dress Shoppe on
Instagram after seeing a Facebook ad -
....ANSWER...C. A person follows a link on one of the
ads to Dixie's website and then purchases a dress from
the website
A social media influencer is _________.
1
,A. Someone with a relatively large following on social
media who uses it to exert influence in his or her area of
expertise
B. Anyone who uses social media to increase his or her
followers
C. Someone who enjoys using social media and shares
both organic and paid content on a regular basis
D. Someone who has at least 100,000 followers on a
social media platform - ....ANSWER...A. Someone with
a relatively large following on social media who uses it to
exert influence in his or her area of expertise
Which of the following best describes social media reach?
A. The number of countries in which customers have
reacted to a company's social media activity
B. The number of people who have been exposed to a
company's social media activity
C. The number of people within a target market who
have interacted with a company's social media activity
D. The number of people who follow a company's social
media account - ....ANSWER...B. The number of
people who have been exposed to a company's social
media activity
Tentree & Co. is running a Facebook ad campaign that
requires it to pay a certain amount every time someone
2
,clicks on one of its ads. Which of the following is
Tentree & Co. using?
A. CPM
B. PPC
C. CPC
D. CPA - ....ANSWER...C. CPC
Hustle & Bustle sells high-end diaper bags made from
sustainably sourced materials. Which of the following
buyer personas best fits the corresponding target
audience?
A. Millie is 40 years old, is married, earns $35,000 a year,
and searches terms like "recyclable materials."
B. Shannon is 35 years old, is married, is a stay-at-
home mom, has three children under the age of three,
has a household income of $90,000 a year, and searches
terms like "mom life hacks."
C. Ryan is 27 years old, is single, has one 5-year-old,
earns $55,000 a year, and searches terms like "best
elementary schools near me."
D. Ellie is 28 years old, is single, has 3-year-old twins,
earns $45,000 a year, and searches terms like
3
, "affordable childcare." - ....ANSWER...B. Shannon is 35
years old, is married, is a stay-at-home mom, has three
children under the age of three, has a household income
of $90,000 a year, and searches terms like "mom life
hacks."
In terms of marketing, what does CPM stand for?
A. Customer per minute
B. Custom pricing mechanism
C. Cost per mile
D. Cost Per Million - ....ANSWER...C. cost per mile
Dr. Tom's decides to run a Facebook ad campaign for its
vegan, sulfate-free moisturizers. It targets ads toward
single women who make around $35,000 a year and
interact with health and wellness pages.
4
(ADD) EXAM 2025 NEWEST ACTUAL
EXAM COMPLETE QUESTIONS WITH
CORRECT DETAILED AND VERIFIED
ANSWERS ACTUAL BRAND-NEW
EXAM ALREADY GRADED A+
Dixie's Dress Shoppe runs an ad campaign on Facebook
for two weeks in hopes that viewers will purchase more
dresses on its website. In this scenario, which of the
following actions would be a conversion?
A. A person clicks a link on one of the ads
B. A person follows a link on one of the ads to Dixie's
website and then adds a dress to the online shopping
cart
C. A person follows a link on one of the ads to Dixie's
website and then purchases a dress from the website
D. A person follows Dixie's Dress Shoppe on
Instagram after seeing a Facebook ad -
....ANSWER...C. A person follows a link on one of the
ads to Dixie's website and then purchases a dress from
the website
A social media influencer is _________.
1
,A. Someone with a relatively large following on social
media who uses it to exert influence in his or her area of
expertise
B. Anyone who uses social media to increase his or her
followers
C. Someone who enjoys using social media and shares
both organic and paid content on a regular basis
D. Someone who has at least 100,000 followers on a
social media platform - ....ANSWER...A. Someone with
a relatively large following on social media who uses it to
exert influence in his or her area of expertise
Which of the following best describes social media reach?
A. The number of countries in which customers have
reacted to a company's social media activity
B. The number of people who have been exposed to a
company's social media activity
C. The number of people within a target market who
have interacted with a company's social media activity
D. The number of people who follow a company's social
media account - ....ANSWER...B. The number of
people who have been exposed to a company's social
media activity
Tentree & Co. is running a Facebook ad campaign that
requires it to pay a certain amount every time someone
2
,clicks on one of its ads. Which of the following is
Tentree & Co. using?
A. CPM
B. PPC
C. CPC
D. CPA - ....ANSWER...C. CPC
Hustle & Bustle sells high-end diaper bags made from
sustainably sourced materials. Which of the following
buyer personas best fits the corresponding target
audience?
A. Millie is 40 years old, is married, earns $35,000 a year,
and searches terms like "recyclable materials."
B. Shannon is 35 years old, is married, is a stay-at-
home mom, has three children under the age of three,
has a household income of $90,000 a year, and searches
terms like "mom life hacks."
C. Ryan is 27 years old, is single, has one 5-year-old,
earns $55,000 a year, and searches terms like "best
elementary schools near me."
D. Ellie is 28 years old, is single, has 3-year-old twins,
earns $45,000 a year, and searches terms like
3
, "affordable childcare." - ....ANSWER...B. Shannon is 35
years old, is married, is a stay-at-home mom, has three
children under the age of three, has a household income
of $90,000 a year, and searches terms like "mom life
hacks."
In terms of marketing, what does CPM stand for?
A. Customer per minute
B. Custom pricing mechanism
C. Cost per mile
D. Cost Per Million - ....ANSWER...C. cost per mile
Dr. Tom's decides to run a Facebook ad campaign for its
vegan, sulfate-free moisturizers. It targets ads toward
single women who make around $35,000 a year and
interact with health and wellness pages.
4
