CBS8 2025 ASSIGNMENT 2 2025 CBS 2025
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR CBS8 ASSIGNMENT 2. IT IS BASED ON
PRESCRIBED MATERIAL AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS
BOTH SHORT NOTES AND A RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS
ARE THEREFORE ADVISED NOT TO COPY AND PASTE BUT USE THE DOCUMENT AS A
RESEARCH GUIDE THAT WOULD HELP THEM DRAFT THEIR OWN FINAL COPIES.
,CBS8 2025 ASSIGNMENT 2 2025 CBS 2025
, CBS8 2025 ASSIGNMENT 2 2025 CBS 2025
Introduction
The NCAA college football landscape is experiencing a substantial upheaval
characterised by extensive realignment and evolving conference dynamics. The Big
12 Conference is at a critical crossroads, having recently finalised a significant
expansion that would increase its membership to 16 institutions beginning in the 2024-
25 athletic season. This strategic decision comes after the exit of significant programs
to competing conferences and takes place amid difficulties faced by others, including
the Pac-12, which had challenges in its recent media rights negotiations. As a member
of the steering committee responsible for strategic guidance, my analysis seeks to
address intricate market dynamics and guarantee the Big 12 remains stable following
recent changes while being strategically poised for enduring growth and relevance
beyond 2030. This study provides a thorough analysis of the competitive constraints
and strategic opportunities confronting the league, informed by an evaluation of the
existing landscape, including the ramifications of the recent acquisitions of Four
Corners schools: Arizona, Arizona State, Utah, and Colorado. The aim is to delineate
precise recommendations intended to capitalise on the expanded footprint, enhance
the conference's worth, and reinforce its status among the nation's premier athletic
leagues.
1.1 Assess what were the pitfalls that led to the departure of Big 12’s flagship
schools over the years. 10
Assessing Pitfalls Leading to Flagship School Departures in the Big 12
The landscape of NCAA college football has been marked by significant realignment
in recent years, fundamentally altering conference structures and competitive
dynamics (Nuseir & Aljumah, 2020). Amidst this flux, conferences like the Big 12 have
faced challenges, including the departure of their prominent flagship institutions. Alves
and Gama (2020) suggest that these departures can be understood through the lens
of strategic missteps and failures to adapt effectively to evolving industry dynamics,
particularly concerning media rights and conference stability.0717513144
Pitfalls Leading to Flagship Departures
A major drawback leading to the exodus of prominent institutions, such as Texas and
Oklahoma joining the SEC, seems to be an inability to establish a robust long-term
strategic stance in the swiftly evolving media rights landscape. The case study does
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR CBS8 ASSIGNMENT 2. IT IS BASED ON
PRESCRIBED MATERIAL AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS
BOTH SHORT NOTES AND A RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS
ARE THEREFORE ADVISED NOT TO COPY AND PASTE BUT USE THE DOCUMENT AS A
RESEARCH GUIDE THAT WOULD HELP THEM DRAFT THEIR OWN FINAL COPIES.
,CBS8 2025 ASSIGNMENT 2 2025 CBS 2025
, CBS8 2025 ASSIGNMENT 2 2025 CBS 2025
Introduction
The NCAA college football landscape is experiencing a substantial upheaval
characterised by extensive realignment and evolving conference dynamics. The Big
12 Conference is at a critical crossroads, having recently finalised a significant
expansion that would increase its membership to 16 institutions beginning in the 2024-
25 athletic season. This strategic decision comes after the exit of significant programs
to competing conferences and takes place amid difficulties faced by others, including
the Pac-12, which had challenges in its recent media rights negotiations. As a member
of the steering committee responsible for strategic guidance, my analysis seeks to
address intricate market dynamics and guarantee the Big 12 remains stable following
recent changes while being strategically poised for enduring growth and relevance
beyond 2030. This study provides a thorough analysis of the competitive constraints
and strategic opportunities confronting the league, informed by an evaluation of the
existing landscape, including the ramifications of the recent acquisitions of Four
Corners schools: Arizona, Arizona State, Utah, and Colorado. The aim is to delineate
precise recommendations intended to capitalise on the expanded footprint, enhance
the conference's worth, and reinforce its status among the nation's premier athletic
leagues.
1.1 Assess what were the pitfalls that led to the departure of Big 12’s flagship
schools over the years. 10
Assessing Pitfalls Leading to Flagship School Departures in the Big 12
The landscape of NCAA college football has been marked by significant realignment
in recent years, fundamentally altering conference structures and competitive
dynamics (Nuseir & Aljumah, 2020). Amidst this flux, conferences like the Big 12 have
faced challenges, including the departure of their prominent flagship institutions. Alves
and Gama (2020) suggest that these departures can be understood through the lens
of strategic missteps and failures to adapt effectively to evolving industry dynamics,
particularly concerning media rights and conference stability.0717513144
Pitfalls Leading to Flagship Departures
A major drawback leading to the exodus of prominent institutions, such as Texas and
Oklahoma joining the SEC, seems to be an inability to establish a robust long-term
strategic stance in the swiftly evolving media rights landscape. The case study does
