Chapter 02 s s
Developing Successful Organizational and Marketing Strategies
s s s s s
MultiplesChoicesQuestions
1. Bens&sJerry'ssmissionstosimproveshumanitysisslinkedstosvarioussorganizationalsandsmarketingsst
rategies,sonesofswhichsis
A. usingsmilksandscreamsobtainedsfromsCaringsDairy,sascooperativesthatsguaranteessitssupplierssaresb
ovinesgrowthshormonesfree.
B. thesintentsofsmakingsmodestsprofitsswithoutssacrificingshighsproductsqualitysstandards.
C. ingredientssthatsaresallscompletelysorganicsandsaresavailablesonlysinsVermontstosensuresfr
eshnesssandscontributestostheslocalseconomy.
D. ascommitmentstosdonatingsaspercentagesofsprofitsstosTeachsforsAmerica.
E. ingredientssthatscomesexclusivelysfromsdevelopedscountriesspromotingsFairsTradespractices.
2-1
Copyrights©s2016sMcGraw-
HillsEducation.sAllsrightssreserved.sNosreproductionsorsdistributionswithoutsthespriorswrittensconsentsofs McGraw-HillsEducation.
,2. Bens&sJerry'sssocialsentrepreneurshipseffortsissknownsas
A. ISOs9000,spromotingsthesqualitysconceptsthroughsitsscommitmentstosmakingsthesfinestsicescr
eamsfromsthesbestsingredients.
B. SightsLife,sgivingsitssstakeholderssthesgreatestspossiblesinputsintoscompanysmarketingsdecisions.
C. RegenerationsNation,sgeneratingsenoughsrevenuesforsthesfirmstosbesascompletelysnonprofitsor
ganization.
D. GivesandsGo,sdonatings10%sofsitssnetsprofitsstoslocalscharitablescausessandsansadditionals5%stossu
pportsproducerssthatspracticessustainablesfarming.
E. Partnershops,senablingscommunitysnonprofitsstosoperatesScoopsShopssthatshelpsemploysat-
risksyouthsandsyoungsadultsstosbetterstheirslives.
3. Bens&sJerry'sshassearnedsB-CorpscertificationsfromsB-Lab,swhichsmeanssitshas
A. reachedsthesgoalsofsgeneratingsenoughsrevenuestosbesascompletelysnonprofitsorganization.
B. assustainablesfinancialsbasissofsprofitablesgrowth,sincreasingsvaluesforsoursstakeholderssandse
xpandingsopportunitiessforsdevelopmentsandscareersgrowthsforsoursemployees.
C. thesgoalsofsmakingsprofitssforsselectedscharitablesorganizationsssuchsassFairsTrade.
D. beensrecognizedsforsitsseffortsstosusesthespowersofsbusinessstossolvessocialsandsenvironmentalspr
oblems.
E. beensinstrumentalsinsexpandingsintosinternationalsmarketssbysdevelopingsdairiessforsdevelopingsn
ations.
2-2
Copyrights©s2016sMcGraw-
HillsEducation.sAllsrightssreserved.sNosreproductionsorsdistributionswithoutsthespriorswrittensconsentsofs McGraw-HillsEducation.
,4. WhichsofsthesfollowingsstatementssregardingsBens&sJerry'ssissmostsaccurate?
A. Bens&sJerry'ssissownedsbysUnilever,sthesmarketsleadersinsthesglobalsicescreamsindustry.
B. Bens&sJerry'ssissasprivatelysownedsicescreamsproducer.
C. Bens&sJerry'sspridessitselfsonsofferingsmoresicescreamsflavorssthansitsscompetitors.
D. BensandsJerrysaresnotsrealspeople;sthesnamessweresascleversreferencestosTomsandsJerryscartoonsch
aracterssinsorderstoscapitalizesonschildhoodsnostalgia.
E. Bens&sJerry'sshassonlysbeensinsbusinesssforstwentysyearssandsissalreadysthesindustrysleadersinspr
emiumsicescream.
5. A(n)s issaslegalsentitysthatsconsistssofspeopleswhossharesascommonsmission.
A. department
B. organization
C. SBU
D. industry
E. market
6. Insmarketing,sansorganizationsreferssto
A. aslegalsentitysthatsconsistssofspeopleswhossharesascommonsmission.
B. asgroupsofspeoplesunitedsthroughscontractualsorscorporatesownership.
C. aslegalsentitysengagedsinsbusinesssactivitiesssolelyswithsthesintentsofsmakingsasprofit.
D. aslegalsentitysengagedsinsbusinesssactivitiesssolelyswithsthesintentsofsservingsitssemployeesswi
thoutsthesintentsofsmakingsasprofit.
E. asprivatelysownedsentitysthatsservessitsscustomersstosearnsasprofitssosthatsitscanssurvive.
2-3
Copyrights©s2016sMcGraw-
HillsEducation.sAllsrightssreserved.sNosreproductionsorsdistributionswithoutsthespriorswrittensconsentsofs McGraw-HillsEducation.
, 7. A(n)s
issasproduct,sservice,sorsideasthatscreatessvaluesforsbothsthesorganizationsandsitsscu
stomerssbyssatisfyingstheirsneedssandswants.
A. organization
B. businesssfirm
C. nonprofit
D. offering
E. industry
8. Insmarketing,sansofferingsreferssto
A. thesformalsdesignationsofsaspublicly-tradedsstocksforsasspecificsproduct,sservicesorsidea.
B. asformsofscurrencysusedsbysbuyersandssellerstosminimizesthestaxsburdensforsbothsparties.
C. asproduct,sservice,sorsideasthatscreatessvaluesforsbothsthesorganizationsandsitsscustomerssbyssa
tisfyingstheirsneedssandswants.
D. thesmanufacturer'sssuggestedsretailspricesofsasproductsorsservicestosthesgeneralspublicsorsthesw
holesalespricestosdistributorssandsretailers.
E. thesservicessupplierssandsdistributorssprovidestoshelpsmanufacturerssbringsasproductstosmarket.
9. Today'ssorganizationsscansbesdividedsintosthreesgroups,swhichsares organizations.
A. company,snonprofit,sandscooperative
B. corporation,semployee-owned,sandsinterest
C. for-profit,snonprofit,sandsgovernment
D. employee,sdistributor,sandscustomer
E. public,sprivate,sandsinternational
2-4
Copyrights©s2016sMcGraw-
HillsEducation.sAllsrightssreserved.sNosreproductionsorsdistributionswithoutsthespriorswrittensconsentsofs McGraw-HillsEducation.
Developing Successful Organizational and Marketing Strategies
s s s s s
MultiplesChoicesQuestions
1. Bens&sJerry'ssmissionstosimproveshumanitysisslinkedstosvarioussorganizationalsandsmarketingsst
rategies,sonesofswhichsis
A. usingsmilksandscreamsobtainedsfromsCaringsDairy,sascooperativesthatsguaranteessitssupplierssaresb
ovinesgrowthshormonesfree.
B. thesintentsofsmakingsmodestsprofitsswithoutssacrificingshighsproductsqualitysstandards.
C. ingredientssthatsaresallscompletelysorganicsandsaresavailablesonlysinsVermontstosensuresfr
eshnesssandscontributestostheslocalseconomy.
D. ascommitmentstosdonatingsaspercentagesofsprofitsstosTeachsforsAmerica.
E. ingredientssthatscomesexclusivelysfromsdevelopedscountriesspromotingsFairsTradespractices.
2-1
Copyrights©s2016sMcGraw-
HillsEducation.sAllsrightssreserved.sNosreproductionsorsdistributionswithoutsthespriorswrittensconsentsofs McGraw-HillsEducation.
,2. Bens&sJerry'sssocialsentrepreneurshipseffortsissknownsas
A. ISOs9000,spromotingsthesqualitysconceptsthroughsitsscommitmentstosmakingsthesfinestsicescr
eamsfromsthesbestsingredients.
B. SightsLife,sgivingsitssstakeholderssthesgreatestspossiblesinputsintoscompanysmarketingsdecisions.
C. RegenerationsNation,sgeneratingsenoughsrevenuesforsthesfirmstosbesascompletelysnonprofitsor
ganization.
D. GivesandsGo,sdonatings10%sofsitssnetsprofitsstoslocalscharitablescausessandsansadditionals5%stossu
pportsproducerssthatspracticessustainablesfarming.
E. Partnershops,senablingscommunitysnonprofitsstosoperatesScoopsShopssthatshelpsemploysat-
risksyouthsandsyoungsadultsstosbetterstheirslives.
3. Bens&sJerry'sshassearnedsB-CorpscertificationsfromsB-Lab,swhichsmeanssitshas
A. reachedsthesgoalsofsgeneratingsenoughsrevenuestosbesascompletelysnonprofitsorganization.
B. assustainablesfinancialsbasissofsprofitablesgrowth,sincreasingsvaluesforsoursstakeholderssandse
xpandingsopportunitiessforsdevelopmentsandscareersgrowthsforsoursemployees.
C. thesgoalsofsmakingsprofitssforsselectedscharitablesorganizationsssuchsassFairsTrade.
D. beensrecognizedsforsitsseffortsstosusesthespowersofsbusinessstossolvessocialsandsenvironmentalspr
oblems.
E. beensinstrumentalsinsexpandingsintosinternationalsmarketssbysdevelopingsdairiessforsdevelopingsn
ations.
2-2
Copyrights©s2016sMcGraw-
HillsEducation.sAllsrightssreserved.sNosreproductionsorsdistributionswithoutsthespriorswrittensconsentsofs McGraw-HillsEducation.
,4. WhichsofsthesfollowingsstatementssregardingsBens&sJerry'ssissmostsaccurate?
A. Bens&sJerry'ssissownedsbysUnilever,sthesmarketsleadersinsthesglobalsicescreamsindustry.
B. Bens&sJerry'ssissasprivatelysownedsicescreamsproducer.
C. Bens&sJerry'sspridessitselfsonsofferingsmoresicescreamsflavorssthansitsscompetitors.
D. BensandsJerrysaresnotsrealspeople;sthesnamessweresascleversreferencestosTomsandsJerryscartoonsch
aracterssinsorderstoscapitalizesonschildhoodsnostalgia.
E. Bens&sJerry'sshassonlysbeensinsbusinesssforstwentysyearssandsissalreadysthesindustrysleadersinspr
emiumsicescream.
5. A(n)s issaslegalsentitysthatsconsistssofspeopleswhossharesascommonsmission.
A. department
B. organization
C. SBU
D. industry
E. market
6. Insmarketing,sansorganizationsreferssto
A. aslegalsentitysthatsconsistssofspeopleswhossharesascommonsmission.
B. asgroupsofspeoplesunitedsthroughscontractualsorscorporatesownership.
C. aslegalsentitysengagedsinsbusinesssactivitiesssolelyswithsthesintentsofsmakingsasprofit.
D. aslegalsentitysengagedsinsbusinesssactivitiesssolelyswithsthesintentsofsservingsitssemployeesswi
thoutsthesintentsofsmakingsasprofit.
E. asprivatelysownedsentitysthatsservessitsscustomersstosearnsasprofitssosthatsitscanssurvive.
2-3
Copyrights©s2016sMcGraw-
HillsEducation.sAllsrightssreserved.sNosreproductionsorsdistributionswithoutsthespriorswrittensconsentsofs McGraw-HillsEducation.
, 7. A(n)s
issasproduct,sservice,sorsideasthatscreatessvaluesforsbothsthesorganizationsandsitsscu
stomerssbyssatisfyingstheirsneedssandswants.
A. organization
B. businesssfirm
C. nonprofit
D. offering
E. industry
8. Insmarketing,sansofferingsreferssto
A. thesformalsdesignationsofsaspublicly-tradedsstocksforsasspecificsproduct,sservicesorsidea.
B. asformsofscurrencysusedsbysbuyersandssellerstosminimizesthestaxsburdensforsbothsparties.
C. asproduct,sservice,sorsideasthatscreatessvaluesforsbothsthesorganizationsandsitsscustomerssbyssa
tisfyingstheirsneedssandswants.
D. thesmanufacturer'sssuggestedsretailspricesofsasproductsorsservicestosthesgeneralspublicsorsthesw
holesalespricestosdistributorssandsretailers.
E. thesservicessupplierssandsdistributorssprovidestoshelpsmanufacturerssbringsasproductstosmarket.
9. Today'ssorganizationsscansbesdividedsintosthreesgroups,swhichsares organizations.
A. company,snonprofit,sandscooperative
B. corporation,semployee-owned,sandsinterest
C. for-profit,snonprofit,sandsgovernment
D. employee,sdistributor,sandscustomer
E. public,sprivate,sandsinternational
2-4
Copyrights©s2016sMcGraw-
HillsEducation.sAllsrightssreserved.sNosreproductionsorsdistributionswithoutsthespriorswrittensconsentsofs McGraw-HillsEducation.
