TEST BANK FOR MARKETING
g g g
MANAGEMENT, 15TH EDITION. PHILIP
g g g
KOTLER
Marketing Management, 15e (Kotler)
g g g
All chapters complete
g g
Question & Answers
g g
A+ Rated
g
,MarketinggManagement,g15eg(Kotler)
Chapterg1g g DefininggMarketinggforgthegNewgRealities
1) Whichgofgthegfollowinggstatementsgaboutgmarketinggisgtrue?g A
)gItgisgofglittlegimportancegwhengproductsgaregstandardized.
B) Itgcanghelpgcreategjobsgingthegeconomygbygincreasinggdemandgforggoodsgandgservices.
C) Itghelpsgtogbuildgagloyalgcustomergbasegbutghasgnogimpactgongagfirm'sgintangiblegassets.
D) Itgisgmoregimportantgforgbiggergorganizationsgthangsmallergones.
E) Itgisgseldomgusedgbygnonprofitgorganizations
.gAnswer:g B
Diff:g1
LO:g 1.1:gWhygisgmarketinggimportant?gAACS
B:g Reflectivegthinking
2) Agmarketer'sgonlygconcerngisghowgbestgtogcreategdemandgforgagnewgproductgproducedgbyghis/h
ergcompany.gImprovinggproductgdesigngisgnotghis/hergresponsibility.
Answer:g FALSE
gDiff:g1
LO:g 1.1:gWhygisgmarketinggimportant?gAACS
B:g Reflectivegthinking
,3) managementgisgthegartgandgsciencegofgchoosinggtargetgmarketsgandggetting,gkeepin
g,gandggrowinggcustomersgthroughgcreating,gdelivering,gandgcommunicatinggsuperiorgcustomerg
value.
A) Marketing
B) Knowledge
C) Operations
D) Strategic
E) Distribution
gAnswer:g AgDi
ff:g1
LO:g 1.2:gWhatgisgthegscopegofgmarketing?gAA
CSB:g Reflectivegthinking
4) Identifygthegcorrectgstatementgaboutgmarketinggmanagement.
A) Itgisgprimarilygconcernedgwithgthegsystematicggathering,grecording,gandganalysisgofgdatagabo
utgissuesgrelatedgtogmarketinggproductsgandgservices.
B) Itgfocusesgmostlygongmonitoringgthegprofitabilitygofgagcompany'sgproductsgandgservices.
C) Itgfocusesgsolelygongattaininggangorganization'sgsalesggoalsgingangefficientgmanner.
D) Itgisgdefinedgasgthegfieldgthatgdealsgwithgplanninggandgmanaginggagbusinessgatgtheghighestglev
elgofgcorporateghierarchy.
E) Itgoccursgwhengatgleastgonegpartygtogagpotentialgexchangegthinksgaboutgthegmeansgofgachievin
ggdesiredgresponsesgfromgothergparties.
Answer:g Eg
Diff:g2
LO:g 1.2:gWhatgisgthegscopegofgmarketing?gAA
CSB:g Reflectivegthinking
5) Agsocialgdefinitiongofgmarketinggsaysg .
A) effectivegmarketinggrequiresgcompaniesgtogremovegintermediariesgtogachievegagclose
rgconnectiongwithgdirectgconsumers
B) agcompanygshouldgfocusgexclusivelygongachievingghighgproductiongefficiency,glowgcost
s,gandgmassgdistributiongtogfacilitategthegbroadestgpossiblegaccessgtogthegcompany'sgproducts
C) marketinggisgthegprocessgbygwhichgindividualsgandggroupsgobtaingwhatgtheygneedgandgw
antgthroughgcreating,goffering,gandgfreelygexchanginggproductsgandgservicesgofgvaluegwithgother
sgD)gmarketinggisgthegprocessgofgextractinggthegmaximumgvaluegfromgconsumersgtogfacilitategcor
porateggrowth
E)gmarketinggisgthegprocessgofgaggressivegsellinggandgpromotiongtogencouragegthegpurchasegofgpr
oductsgthatgmightgotherwisegbegunsoughtgbygthegconsumer
Answer:g Cg
Diff:g1
LO:g 1.2:gWhatgisgthegscopegofgmarketing?gAA
CSB:g Reflectivegthinking
6) goodsgconstitutegthegbulkgofgmostgcountries'gproductiongandgmarketinggefforts.
, A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
gAnswer:g Cg
Diff:g1
LO:g 1.2:gWhatgisgthegscopegofgmarketing?gAA
CSB:g Reflectivegthinking
7) Asgeconomiesgadvance,gaggrowinggproportiongofgthegeconomy'sgactivitiesgfocusesgongth
egproductiongofg .
A) products
B) events
C) experiences
D) luxuryggoods
E) services
gAnswer:gE
gDiff:g2
LO:g 1.2:gWhatgisgthegscopegofgmarketing
?gAACSB:g Reflectivegthinking
8) Cargrentalgfirms,ghairgdressers,gandgmanagementgconsultantsgprovideg .
A) goods
B) experiences
C) events
D) services
E) information
gAnswer:g DgD
iff:g1
LO:g 1.2:gWhatgisgthegscopegofgmarketing?
AACSB:g Analyticalgthinking;gApplicationgofgknowledge
9) Soccer'sgWorldgCupgisgpromotedgaggressivelygtogbothgcompaniesgandgfans.gThisgisgangexampl
egofgmarketingga(n)g .
A) idea
B) place
C) luxurygitem
D) event
E) serviceg
Answer:g D
gDiff:g2
LO:g 1.2:gWhatgisgthegscopegofgmarketing?
g g g
MANAGEMENT, 15TH EDITION. PHILIP
g g g
KOTLER
Marketing Management, 15e (Kotler)
g g g
All chapters complete
g g
Question & Answers
g g
A+ Rated
g
,MarketinggManagement,g15eg(Kotler)
Chapterg1g g DefininggMarketinggforgthegNewgRealities
1) Whichgofgthegfollowinggstatementsgaboutgmarketinggisgtrue?g A
)gItgisgofglittlegimportancegwhengproductsgaregstandardized.
B) Itgcanghelpgcreategjobsgingthegeconomygbygincreasinggdemandgforggoodsgandgservices.
C) Itghelpsgtogbuildgagloyalgcustomergbasegbutghasgnogimpactgongagfirm'sgintangiblegassets.
D) Itgisgmoregimportantgforgbiggergorganizationsgthangsmallergones.
E) Itgisgseldomgusedgbygnonprofitgorganizations
.gAnswer:g B
Diff:g1
LO:g 1.1:gWhygisgmarketinggimportant?gAACS
B:g Reflectivegthinking
2) Agmarketer'sgonlygconcerngisghowgbestgtogcreategdemandgforgagnewgproductgproducedgbyghis/h
ergcompany.gImprovinggproductgdesigngisgnotghis/hergresponsibility.
Answer:g FALSE
gDiff:g1
LO:g 1.1:gWhygisgmarketinggimportant?gAACS
B:g Reflectivegthinking
,3) managementgisgthegartgandgsciencegofgchoosinggtargetgmarketsgandggetting,gkeepin
g,gandggrowinggcustomersgthroughgcreating,gdelivering,gandgcommunicatinggsuperiorgcustomerg
value.
A) Marketing
B) Knowledge
C) Operations
D) Strategic
E) Distribution
gAnswer:g AgDi
ff:g1
LO:g 1.2:gWhatgisgthegscopegofgmarketing?gAA
CSB:g Reflectivegthinking
4) Identifygthegcorrectgstatementgaboutgmarketinggmanagement.
A) Itgisgprimarilygconcernedgwithgthegsystematicggathering,grecording,gandganalysisgofgdatagabo
utgissuesgrelatedgtogmarketinggproductsgandgservices.
B) Itgfocusesgmostlygongmonitoringgthegprofitabilitygofgagcompany'sgproductsgandgservices.
C) Itgfocusesgsolelygongattaininggangorganization'sgsalesggoalsgingangefficientgmanner.
D) Itgisgdefinedgasgthegfieldgthatgdealsgwithgplanninggandgmanaginggagbusinessgatgtheghighestglev
elgofgcorporateghierarchy.
E) Itgoccursgwhengatgleastgonegpartygtogagpotentialgexchangegthinksgaboutgthegmeansgofgachievin
ggdesiredgresponsesgfromgothergparties.
Answer:g Eg
Diff:g2
LO:g 1.2:gWhatgisgthegscopegofgmarketing?gAA
CSB:g Reflectivegthinking
5) Agsocialgdefinitiongofgmarketinggsaysg .
A) effectivegmarketinggrequiresgcompaniesgtogremovegintermediariesgtogachievegagclose
rgconnectiongwithgdirectgconsumers
B) agcompanygshouldgfocusgexclusivelygongachievingghighgproductiongefficiency,glowgcost
s,gandgmassgdistributiongtogfacilitategthegbroadestgpossiblegaccessgtogthegcompany'sgproducts
C) marketinggisgthegprocessgbygwhichgindividualsgandggroupsgobtaingwhatgtheygneedgandgw
antgthroughgcreating,goffering,gandgfreelygexchanginggproductsgandgservicesgofgvaluegwithgother
sgD)gmarketinggisgthegprocessgofgextractinggthegmaximumgvaluegfromgconsumersgtogfacilitategcor
porateggrowth
E)gmarketinggisgthegprocessgofgaggressivegsellinggandgpromotiongtogencouragegthegpurchasegofgpr
oductsgthatgmightgotherwisegbegunsoughtgbygthegconsumer
Answer:g Cg
Diff:g1
LO:g 1.2:gWhatgisgthegscopegofgmarketing?gAA
CSB:g Reflectivegthinking
6) goodsgconstitutegthegbulkgofgmostgcountries'gproductiongandgmarketinggefforts.
, A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
gAnswer:g Cg
Diff:g1
LO:g 1.2:gWhatgisgthegscopegofgmarketing?gAA
CSB:g Reflectivegthinking
7) Asgeconomiesgadvance,gaggrowinggproportiongofgthegeconomy'sgactivitiesgfocusesgongth
egproductiongofg .
A) products
B) events
C) experiences
D) luxuryggoods
E) services
gAnswer:gE
gDiff:g2
LO:g 1.2:gWhatgisgthegscopegofgmarketing
?gAACSB:g Reflectivegthinking
8) Cargrentalgfirms,ghairgdressers,gandgmanagementgconsultantsgprovideg .
A) goods
B) experiences
C) events
D) services
E) information
gAnswer:g DgD
iff:g1
LO:g 1.2:gWhatgisgthegscopegofgmarketing?
AACSB:g Analyticalgthinking;gApplicationgofgknowledge
9) Soccer'sgWorldgCupgisgpromotedgaggressivelygtogbothgcompaniesgandgfans.gThisgisgangexampl
egofgmarketingga(n)g .
A) idea
B) place
C) luxurygitem
D) event
E) serviceg
Answer:g D
gDiff:g2
LO:g 1.2:gWhatgisgthegscopegofgmarketing?
