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Examen

Public Relations Assignment 3 Chapter 5

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What does the acronym RACE stand for? -correct answer_Research, Action planning, Communication, and Evaluation Public relations is described as a loop process. What component makes it a loop rather than a linear process? -correct answer_Program assessment and adjustment 1. _________ communications includes advertising, community relations, and employee communications. -correct answer_Corporate 1. In contrast to persuasive communication, public affairs and __________ implies that only information is being disseminated. -correct answer_public information 1. A(n) ________ is a specialist who concentrates on finding unusual news angles that attract media attention. -correct answer_publicist 1. _________ is used to describe efforts by an individual or organization to interpret an event or issue according to a particular viewpoint. -correct answer_Spin 1. Since public relations is designed to influence, gain understanding, provide information, and obtain feedback from those affected by the activity, it can be termed as -correct answer_deliberate 1.

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History of Rock N Roll Chapter 5
An important place in New York where many folk artists performed and congregated was:
-correct answer_Greenwich Village "Eve of Destruction" was recorded by: -correct
answer_Barry McGuire The first international number one folk-rock single was: -correct
answer_"Mr. Tambourine Man" The Beach Boys' song "God Only Knows" was once called the
"perfect" pop song by which individual? -correct answer_Paul McCartney All of the following
are elements of 1960s garage bands EXCEPT: -correct answer_signing with major,
California-based record labels John Sebastian was a member of which New York-based band?
-correct answer_the Lovin' Spoonful The Bob Dylan song "Positively 4th Street" focused on:
-correct answer_his anger over criticism from the folk community All of the following are
musical characteristics of the song "California Girls" EXCEPT: -correct answer_replacing
drums with symphonic strings Frankie Valli was the lead vocalist for: -correct answer_the Four
Seasons Bob Dylan's idol was: -correct answer_Woody Guthrie Which of the following bands
was LEAST affected by the British invasion? -correct answer_the Four Seasons Which song
helped Simon and Garfunkel re-emerge as successful folk-rock musicians? -correct
answer_"The Sounds of Silence" Which music venue was significant in establishing Johnny
Rivers as a live act? -correct answer_the Whiskey-a-Go-Go Which song is regarded as the
first important garage band hit on a national level? -correct answer_"Louie Louie" The early
songs by the Monkees were: -correct answer_written by professional songwriters and backed
on recordings by studio musicians The intent of The Monkees television show was to: -correct
answer_evoke the fun and humor of Beatles films Despite being considered family
entertainment, Sonny and Cher were also noted for: -correct answer_being subversive to the
establishment due to their hippie image Sonny and Cher initially performed under the names:
-correct answer_Caesar and Cleo Sonny Bono worked under which influential member of the
music industry? -correct answer_Phil Spector All of the following elements can be found in the
Byrds' version of "Mr. Tambourine Man" EXCEPT: -correct answer_rhythm and blues

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