HTM 231 FINAL EXAM GUIDE QUESTIONS
WITH 100%RATED ANSWERS 2024/2025 LATEST
UPDATED/GET A+
Which of the following is NOT part of the 4P framework of marketing?
Product
Promotion
Placement
Pricing - Placement
T/F: There is no current evidence to suggest long-term customers are more profitable than new
customers. - False
All of the following are examples of digital marketing EXCEPT:
Mobile
Online
Telemarket
Social media - Telemarket
One of the biggest nonmonetary costs for hospitality customers is:
Sentiments
Time
Energy
Resources - Time
Which is NOT a purpose of marketing in a customer-centered firm?
To improve relationship marketing
To maximize company revenue
To generate customer value
To maximize customer satisfaction - To maximize customer satisfaction
Which of the following statements is NOT true in the context of this course?
Peer evaluation will impact your final score for the group project.
Attendance is required for this course.
The quiz can be taken outside of class.
The group project requires contributions from all group members. - The quiz can be taken
outside of class.
Which of the following statements is TRUE in the context of this course?
Quizzes and exams are permitted to be taken with access to course materials (open book).
The group project constitutes 50% of the final grade.
Assignments may be submitted post-deadline.
, The assigned grades are open to negotiation. - The group project constitutes 50% of the final
grade.
When hotel management establishes no-smoking floors, bar managers no longer allow happy
hours with free drink specials, and resort managers eliminate pollution from their properties, the
________ concept is being employed.
Societal marketing
Marketing
Manufacturing
Product - Societal Marketing
Marketing mix elements include all of the following EXCEPT:
Promotion
Price
Marketing information systems
Distribution - Marketing information systems
When backed by buying power, wants become:
Satisfied
Needs
Desires
Demands - Demands
Which of the following is NOT one of the three generic types of strategies proposed by Porter
for a good starting point for strategic thinking?
Differentiation
Growth
Focus
Cost leadership - Growth
A hotel company acquiring one or more of its competitors is an example of:
Vertical integration
Forward integration
Horizontal integration
Backward integration - Horizontal integration
________ is the net return from a marketing investment divided by the costs of the marketing
investment.
Net return
Marketing POS
Marketing ROI
Investment cycle - Marketing ROI
A well worked-out ________ provides company employees with a shared sense of purpose,
direction, and opportunity.
Set of objectives
WITH 100%RATED ANSWERS 2024/2025 LATEST
UPDATED/GET A+
Which of the following is NOT part of the 4P framework of marketing?
Product
Promotion
Placement
Pricing - Placement
T/F: There is no current evidence to suggest long-term customers are more profitable than new
customers. - False
All of the following are examples of digital marketing EXCEPT:
Mobile
Online
Telemarket
Social media - Telemarket
One of the biggest nonmonetary costs for hospitality customers is:
Sentiments
Time
Energy
Resources - Time
Which is NOT a purpose of marketing in a customer-centered firm?
To improve relationship marketing
To maximize company revenue
To generate customer value
To maximize customer satisfaction - To maximize customer satisfaction
Which of the following statements is NOT true in the context of this course?
Peer evaluation will impact your final score for the group project.
Attendance is required for this course.
The quiz can be taken outside of class.
The group project requires contributions from all group members. - The quiz can be taken
outside of class.
Which of the following statements is TRUE in the context of this course?
Quizzes and exams are permitted to be taken with access to course materials (open book).
The group project constitutes 50% of the final grade.
Assignments may be submitted post-deadline.
, The assigned grades are open to negotiation. - The group project constitutes 50% of the final
grade.
When hotel management establishes no-smoking floors, bar managers no longer allow happy
hours with free drink specials, and resort managers eliminate pollution from their properties, the
________ concept is being employed.
Societal marketing
Marketing
Manufacturing
Product - Societal Marketing
Marketing mix elements include all of the following EXCEPT:
Promotion
Price
Marketing information systems
Distribution - Marketing information systems
When backed by buying power, wants become:
Satisfied
Needs
Desires
Demands - Demands
Which of the following is NOT one of the three generic types of strategies proposed by Porter
for a good starting point for strategic thinking?
Differentiation
Growth
Focus
Cost leadership - Growth
A hotel company acquiring one or more of its competitors is an example of:
Vertical integration
Forward integration
Horizontal integration
Backward integration - Horizontal integration
________ is the net return from a marketing investment divided by the costs of the marketing
investment.
Net return
Marketing POS
Marketing ROI
Investment cycle - Marketing ROI
A well worked-out ________ provides company employees with a shared sense of purpose,
direction, and opportunity.
Set of objectives
