45 HOUR POST LICENSE STUDY GUIDE
Base Industry - Answers :An industry that produces goods and services for export from
the region.
Service Industry - Answers :An industry that produces goods or services to sell to local
residents.
Economic Base - Answers :The ability of a region to export goods and services to other
regions.
Demand-Pull Inflation - Answers :Higher prices due to buyers bidding against each
other.
Regulation Z - Answers :The Federal Reserve Board regulation implementing the Truth-
in-Lending Act.
Referral - Answers :Prospective customers or clients who have been sent or directed to
someone recommended for a service.
Amenities - Answers :Pleasing and agreeable qualities; intangible benefits of property
ownership such as pride of ownership or scenic beauty.
FSBO - Answers :Homes "For Sale By Owner"
Open House - Answers :A house being held open to the public attracting prospective
purchasers.
Brokers Open - Answers :An open house showing to which only other brokers are
invited.
Guest Register - Answers :A book to record names of visitors and to invite comment.
Motivation - Answers :The act or process of creating incentive causing a person to act
to satisfy a drive, need, or desire.
Curb Appeal - Answers :Favorable impression of visitors approaching subject property
for the first time.
Headline or "Hed" - Answers :The short phrase found at the beginning or top of a
classified ad, designed to attract the readers attention.
Personal Marketing - Answers :Activities which are designed to promote agents and
their business reputations.
, Mission Statement - Answers :A written message conveying the personal and business
philosophy of agents. It defines their goals as to how they will serve both clients and
customers.
Call to Action - Answers :Verbiage contained in and advertisement that will prompt
some action on the part of the reader (ex) call now, come by our office, etc.
Target Marketing - Answers :A method of isolating the concentration on a segment of
the market. Focusing on either a geographical area with which the agent is more
familiar, or a price range in which they can function more effectively.
Cocooning - Answers :The current trend wherein adults are wanting to spend more time
at home and even segue into home based businesses because of the prolonged stress
of the economy and the market place.
Personal Promotion - Answers :Image building of ones self; establishing public relations
with customers and/or clients. A face to face approach. A method of building future
business.
Real-Cost Inflation - Answers :Higher prices due to great effort needed to produce the
same product today.
Cost-Push Inflation - Answers :Higher prices due to increased costs of labor and
supplies.
Monetary Inflation - Answers :Results from increasing the money supply faster than
increases in goods and services to buy.
Federal Reserve Board - Answers :Governing board of the nations central bank.
Real - Answers :Inflation Adjusted
Monetize the Debt - Answers :The creation of money by the Federal Reserves to
purchase Treasury securities.
Advertising - Answers :A paid form of non-personal presentation of goods, services, or
ideas to a group by an identified sponsor.
Showing - Answers :The act of taking a prospect to and through a property.
Misrepresentation - Answers :A representation, through words or conduct, not in accord
with facts.
Boutique Agency - Answers :An advertising firm that caters especially to clients who
have somewhat limited budgets, yet wants a product that is specially designed for them.
Base Industry - Answers :An industry that produces goods and services for export from
the region.
Service Industry - Answers :An industry that produces goods or services to sell to local
residents.
Economic Base - Answers :The ability of a region to export goods and services to other
regions.
Demand-Pull Inflation - Answers :Higher prices due to buyers bidding against each
other.
Regulation Z - Answers :The Federal Reserve Board regulation implementing the Truth-
in-Lending Act.
Referral - Answers :Prospective customers or clients who have been sent or directed to
someone recommended for a service.
Amenities - Answers :Pleasing and agreeable qualities; intangible benefits of property
ownership such as pride of ownership or scenic beauty.
FSBO - Answers :Homes "For Sale By Owner"
Open House - Answers :A house being held open to the public attracting prospective
purchasers.
Brokers Open - Answers :An open house showing to which only other brokers are
invited.
Guest Register - Answers :A book to record names of visitors and to invite comment.
Motivation - Answers :The act or process of creating incentive causing a person to act
to satisfy a drive, need, or desire.
Curb Appeal - Answers :Favorable impression of visitors approaching subject property
for the first time.
Headline or "Hed" - Answers :The short phrase found at the beginning or top of a
classified ad, designed to attract the readers attention.
Personal Marketing - Answers :Activities which are designed to promote agents and
their business reputations.
, Mission Statement - Answers :A written message conveying the personal and business
philosophy of agents. It defines their goals as to how they will serve both clients and
customers.
Call to Action - Answers :Verbiage contained in and advertisement that will prompt
some action on the part of the reader (ex) call now, come by our office, etc.
Target Marketing - Answers :A method of isolating the concentration on a segment of
the market. Focusing on either a geographical area with which the agent is more
familiar, or a price range in which they can function more effectively.
Cocooning - Answers :The current trend wherein adults are wanting to spend more time
at home and even segue into home based businesses because of the prolonged stress
of the economy and the market place.
Personal Promotion - Answers :Image building of ones self; establishing public relations
with customers and/or clients. A face to face approach. A method of building future
business.
Real-Cost Inflation - Answers :Higher prices due to great effort needed to produce the
same product today.
Cost-Push Inflation - Answers :Higher prices due to increased costs of labor and
supplies.
Monetary Inflation - Answers :Results from increasing the money supply faster than
increases in goods and services to buy.
Federal Reserve Board - Answers :Governing board of the nations central bank.
Real - Answers :Inflation Adjusted
Monetize the Debt - Answers :The creation of money by the Federal Reserves to
purchase Treasury securities.
Advertising - Answers :A paid form of non-personal presentation of goods, services, or
ideas to a group by an identified sponsor.
Showing - Answers :The act of taking a prospect to and through a property.
Misrepresentation - Answers :A representation, through words or conduct, not in accord
with facts.
Boutique Agency - Answers :An advertising firm that caters especially to clients who
have somewhat limited budgets, yet wants a product that is specially designed for them.
