Uclamcommm10mmidterm
Whatmare mthe m4mfunctionsmofmmassmmedia?
Content
Medium
Manifest
Latent
WhatmismContent?
the mmediamfunctionsmasmamsource mof minformation
ex:mduringmelections:mnewspapers
-mgive myouminformationmaboutmelection,mcandidates,metc.
-mkeyminmhelpingmone mvote
ex:minfluencingmonmhowmyoumdressmbymweather
-mkey:mspecificminformationmyoumgetmonmweather
Brainpower
ReadmMore
WhatmismMedium?
the mmainmfunctionmofmthe mmediamliesmwithinmthe melementsmof mthe mmediummitself
ex:mgoingmtomthe mmoviesmonmamfirstmdateminmordermtomavoidmhavingmtomtalkmamlotmandmthusmgivingmeachmo
thermamcommonmgroundmtomtalkmabout
,WhatmismManifest?
the mfunctionmofmthe mmediamthatmismobvious
ex:mreadmambookmbecause mone misminterestedminmthe mplot
WhatmismLatent?
the mfunctionmofmthe mmediamthatmismhidden,munintended
ex:mlisteningmtomradiomduringmbreakfastmtomavoidmtalkingmtomhusband
Whatmare mthe m6m(Societal) mFunctionsmof mMassmMedia?
StatusmConfirm
Passmon/Enforcesmtraditions,mnorms,mvalues
NarcotizingmEffect
ServicesmPoliticalmSystem
Create mSocialmCohesion
ServicesmEconomy
HowmdoesmitmConfirmmStatus?
Mediamconfirmsmstatusmofmorganization,mpeople,meventmbymreportingmonmthem;mthusmmakingmthemmimpo
rtant
-mmediamlegitimizesmpeople/issues
ex:mGaymstudentmkilled:mmediamcovered;mgaymrightsmgotmcovered
,HowmdoesmitmPassmon/Enforcesmtraditions,mnorms,mvalues?
Mediamtellsmwhat'smrightmandmwhat'smwrong
-mcertainmnewsmtellsmwhatmtomdomandmmakesmsure myoumfollowmthem
-musuallymmassmmediamupholdsmstatusmquo
-mgivingmhomogenizingmeffect
ex:mmanmdoesn'tmpaymtaxes:mstorymcomesmoutmthenmhe mwentmtomjail
Howmdoesmitmhave mamNarcotizingmEffect?
narcotics:mdestroysmsenses
-mmediamblindsmandmdistortsmourmsenses;mthus,mfailingmtomsupportmcriticalmthinking
ex:mmediamfloodsmusmwithminformationmsommuchmthatmwe're mnumbmandmdon'tmhave mtimemtomcarefullymco
nsider
-mmakesmusmapathetic;mthus,mfailingmtomraise mcriticalmquestionsmandmthinking
Howmdoesmitmservice mPoliticalmSystem?
leadersmuse mmassmmediamtomaddressmpublic
ex:mtellsmyoumwhat'smhappeningmonmyourmnewsmfeed
-mlearnmwhatmcandidatesmsaymhelpsmpoliticalmsystemmwork
Howmdoesmitmcreate mSocialmCohesion?
bringsmusmtogether
-mgathermaroundmparticularmsocialmwebsite
, ex:mjumpsmonline mtomsee mwhat'smgoingmon
duringmdramaticmcrisis
ex:m9/11m--mvictims,mvolunteers
beingmalone m--> mscared
watchingmTV m--> mbringsmtogether
Howmdoesmitmservice mEconomy?
helpsmeconomymworkmwithmbusiness/marketmreports
-madvertisingmmakesmcapitalistmeconomymwork
-msellsmproductsm= mmore mjobs
-muse minternetmformcommerce
Whatmare mthe m8mfunctionsmofmMassmMediamservedmformindividuals?
Guide mourmBehavior
Guide mourmUnderstanding
ProfessionalmTool
DevelopmSelf mConcept
Facilitate mSocialmInteractions
Substitute mformSocialmInteraction
EmotionalmRelease
RitualizesmourmLives
Howmdoesmitmguide mourmbehavior?
Whatmare mthe m4mfunctionsmofmmassmmedia?
Content
Medium
Manifest
Latent
WhatmismContent?
the mmediamfunctionsmasmamsource mof minformation
ex:mduringmelections:mnewspapers
-mgive myouminformationmaboutmelection,mcandidates,metc.
-mkeyminmhelpingmone mvote
ex:minfluencingmonmhowmyoumdressmbymweather
-mkey:mspecificminformationmyoumgetmonmweather
Brainpower
ReadmMore
WhatmismMedium?
the mmainmfunctionmofmthe mmediamliesmwithinmthe melementsmof mthe mmediummitself
ex:mgoingmtomthe mmoviesmonmamfirstmdateminmordermtomavoidmhavingmtomtalkmamlotmandmthusmgivingmeachmo
thermamcommonmgroundmtomtalkmabout
,WhatmismManifest?
the mfunctionmofmthe mmediamthatmismobvious
ex:mreadmambookmbecause mone misminterestedminmthe mplot
WhatmismLatent?
the mfunctionmofmthe mmediamthatmismhidden,munintended
ex:mlisteningmtomradiomduringmbreakfastmtomavoidmtalkingmtomhusband
Whatmare mthe m6m(Societal) mFunctionsmof mMassmMedia?
StatusmConfirm
Passmon/Enforcesmtraditions,mnorms,mvalues
NarcotizingmEffect
ServicesmPoliticalmSystem
Create mSocialmCohesion
ServicesmEconomy
HowmdoesmitmConfirmmStatus?
Mediamconfirmsmstatusmofmorganization,mpeople,meventmbymreportingmonmthem;mthusmmakingmthemmimpo
rtant
-mmediamlegitimizesmpeople/issues
ex:mGaymstudentmkilled:mmediamcovered;mgaymrightsmgotmcovered
,HowmdoesmitmPassmon/Enforcesmtraditions,mnorms,mvalues?
Mediamtellsmwhat'smrightmandmwhat'smwrong
-mcertainmnewsmtellsmwhatmtomdomandmmakesmsure myoumfollowmthem
-musuallymmassmmediamupholdsmstatusmquo
-mgivingmhomogenizingmeffect
ex:mmanmdoesn'tmpaymtaxes:mstorymcomesmoutmthenmhe mwentmtomjail
Howmdoesmitmhave mamNarcotizingmEffect?
narcotics:mdestroysmsenses
-mmediamblindsmandmdistortsmourmsenses;mthus,mfailingmtomsupportmcriticalmthinking
ex:mmediamfloodsmusmwithminformationmsommuchmthatmwe're mnumbmandmdon'tmhave mtimemtomcarefullymco
nsider
-mmakesmusmapathetic;mthus,mfailingmtomraise mcriticalmquestionsmandmthinking
Howmdoesmitmservice mPoliticalmSystem?
leadersmuse mmassmmediamtomaddressmpublic
ex:mtellsmyoumwhat'smhappeningmonmyourmnewsmfeed
-mlearnmwhatmcandidatesmsaymhelpsmpoliticalmsystemmwork
Howmdoesmitmcreate mSocialmCohesion?
bringsmusmtogether
-mgathermaroundmparticularmsocialmwebsite
, ex:mjumpsmonline mtomsee mwhat'smgoingmon
duringmdramaticmcrisis
ex:m9/11m--mvictims,mvolunteers
beingmalone m--> mscared
watchingmTV m--> mbringsmtogether
Howmdoesmitmservice mEconomy?
helpsmeconomymworkmwithmbusiness/marketmreports
-madvertisingmmakesmcapitalistmeconomymwork
-msellsmproductsm= mmore mjobs
-muse minternetmformcommerce
Whatmare mthe m8mfunctionsmofmMassmMediamservedmformindividuals?
Guide mourmBehavior
Guide mourmUnderstanding
ProfessionalmTool
DevelopmSelf mConcept
Facilitate mSocialmInteractions
Substitute mformSocialmInteraction
EmotionalmRelease
RitualizesmourmLives
Howmdoesmitmguide mourmbehavior?
