Complete Solutions
3 camera set up - ANSWER -three cameras feeding live streams to the
switcher where the newsreader (anchor) is looking at whichever camera
LIVE while speaking to the audience
Character Generator - ANSWER -A machine containing graphic design
elements that allows texts and graphics to be superimposed "live" over
the talent during 3 camera shoot by CG Operator
Lower Third - ANSWER -Graphic used to identify an on-camera
speaker (his name appearing under him)
Crawl - ANSWER -A title moving along the bottom of the screen left
to right (Cali term)
Roll - ANSWER -Stack of titles that run up the screen
Camera Control Unit (CCU) - ANSWER -CCU, regulates all the
elements of the camera signal. (such as focus, white balance, and color
balance)
Electronic News Gathering (ENG) Report - ANSWER -A report that is
a live or pre-taped report from the field
Broadcasting - ANSWER -Depends on cooperate (advertising) or
public funding (donations and grants)
, Subscription TV - ANSWER -Depends on monthly fees from the
audience to fund programming
Arbitron - ANSWER -Survey organization that keeps track of who's
watching what and at what time
Share Audience - ANSWER -The percentage of the audience viewing a
particular program
Target Audience - ANSWER -The intended audience or readership of a
publication, advertisement, or other message
Ratings - ANSWER -Info of who, what, and when are watching
Demographics - ANSWER -Measure of what type of people are
watching (race, age, gender, etc.)
Prime Time - ANSWER -- The time most people are at home and
watching
- (between 8-11pm)
Focus Groups - ANSWER -Screen a show and meet to discuss likes
and dislikes
Commercials - ANSWER -Generate income for the broadcaster to pay
for the cost of producing or acquiring the program
Organizations - ANSWER -- Federal Communications Commission
(FCC) - license Radio and Television stations. They determine the
standards and practices