, Contents
Chapter x 1 Introducing x strategy 23
Part x I THE x STRATEGIC x POSITION 31
Chapter x 2 Macro-environment x x analysis 32
Chapter x 3 Industry x and x sector x analysis 41
Chapter x 4 Resources x and x capabilities x analysis 56
Chapter x 5 Stakeholders x and x governance 71
Chapter x 6 History x and x culture 80
Part x II STRATEGIC x x CHOICES 92
Chapter x 7 Business x strategy x and x models 93
Chapter x 8 Corporate x strategy 105
Chapter x 9 International x strategy 125
Chapter x 10 Entrepreneurship x and x innovation 136
Chapter x 11 Mergers, x acquisitions x and x alliances 145
Part x III STRATEGY x IN x ACTION 156
Chapter x 12 Evaluating x strategies 157
Chapter x 13 Strategy x development x processes 170
Chapter x 14 Organising x and x strategy 183
Chapter x 15 Leadership x and x strategic x change 190
Chapter x 16 The x practice x of x strategy 198
Case x Teaching x Notes
Glastonbury: x from x hippy x weekend x to x international x festival 209
The x global x pharmaceutical x industry: x harnessing x the x whirlwind 214
Siemens x A: x exploring x the x future 220
Relocation, x Relocation, x Relocation: x evolving x strategies x to x deal x with x shifting x shopping
patterns x at x Vision x Express 225
Ricoh x Canada x Inc. 241
H&M x in x fast x fashion: x continued x success? 250
The x Formula x 1 x Constructors 261
„Access x to x Healthcare‟: x integrating x a x CSR x programme x in x Coloplast 268
Manchester x United x FC: x struggling x to x compete x with x Europe‟s x elite x clubs 275
Adnams x – x A x Local x Company 299
,„Dare x to x know‟: x The x integration x of x Université x Paris-Dauphine x with x Paris x Sciences x et
Lettres x (PSL) x University 308
Ryanair: x the x low x fares x airline x – x new x directions? 313
Multi-sided x platform x competition x in x the x video x game x industry 343
Megabrew: x x creating x x an x x undisputed x x global x brewing x champion? 347
AirAsia x and x the x Tune x Group: x diversifying x across x industries 356
Severstal: x a x journey x from x growth x to x consolidation x within x the x steel x industry 362
Indian x Premier x League: x glitz, x glamour x and x globalisation 370
Handelsbanken x – x banking x done x differently 374
Caitec: x A x Chinese x Business x in x Africa 378
Going x for x a x Ride: x Entrepreneurial x Journeys x in x the x on-demand x transportation x sector 386
Leadership x at x Apple x Inc 392
Has x Teva x been x saved? x Responding x to x challenges x and in x generic x pharmaceuticals
x problems
400
Managing x M&A: x Elekta‟s x acquistion x of x Neuromag 403
CRH x plc: x Optimising x value x through x corporate x strategy 409
Counterstrategy: x resisting x the x Mexican x narco-trafficking 417
x business
Oak x Tree x Inn: x Growth x challenges x facing x a x family-run x tourism 427
x business
Strategic x planning x at x King x Faisal x Hospital x and x Research Arabia 435
x Centre x Saudi
Mormor x Magda‟s x ice x cream x – x can x you x be x hot x in x a xcool x market? 445
Emmaus: x the x founder x as x a x resource? 450
Siemens x B: x „making x real x what x matters‟ 459
Cultivating x a x rich x harvest x at x Orchard 468
Strategy x Work x in x Dörr x och x Portbolaget x – x How x open x can x you x be? 473
In x the x boardroom x at x HomeCo 480
, 1. Introduction
Exploring x Strategy x represents x one x of x the x most x comprehensive x packages x of x material
x and xsupportxfor x teachers x and x students x of x strategy. x The x following x materials x and
x assistance x are xnow x available:
The x text x with x improved x design x and x layout x to x assist x readers x – x including
x objectives xfor x each x part x of x the x book x and x chapter x learning x outcomes, x concept
x definitions, x chapter x summaries, x additional x reading x and x much xmore.
Over x seventy x illustrations x and x fifteen x Thinking x Differently x sections, x each x including
xquestions x to x facilitate x their x use x as x mini x cases x or x class x discussions.
Sixteen x end-of-chapter x case x examples x with x specific x relevance x to x the x content x of
x the xchapter x and x with x questions x relating x to x the x major x learning x issues x in x the
x chapter.
End-of-chapter xwork xassignments, xwhich xprovide xfurther xopportunities xfor xstudent
xassessment, x additional x work x or xself-assessment.
Thirty x case x studies x (text x and x cases x version x only) x together x with x comprehensive
x teaching xnotes x (in x this x manual x and x on x the x website). x The x case x collection
x contains x a x rich xmixture x of x material, xincluding x long x and x short x cases x from x many
x different x sectors x and xdifferent x countries.
A x number x of x „classic x cases‟ x from x past x editions x (where x they x are x not x carried
x forward xinto x thetwelfth x edition x but x are x still x useful x to x tutors x and x students).
The x Strategy x Experience x simulation x gives x students x hands-on x experience x of x strategic
xanalysis x and x decision x making. x The x simulation x can x be x used x by x individual
x students, xor x as x part x of x a x wider x classroom xexercise.
For x students:
Revision x aids x (flashcards, x key x concepts x and x glossary x (in x six x languages))
Multiple-choice x questions, x work x assignments x and x grade x book
Help x with x case x studies x (web x links, x FT x articles x and x advice x on x analysing x cases).
Chapter x 1 Introducing x strategy 23
Part x I THE x STRATEGIC x POSITION 31
Chapter x 2 Macro-environment x x analysis 32
Chapter x 3 Industry x and x sector x analysis 41
Chapter x 4 Resources x and x capabilities x analysis 56
Chapter x 5 Stakeholders x and x governance 71
Chapter x 6 History x and x culture 80
Part x II STRATEGIC x x CHOICES 92
Chapter x 7 Business x strategy x and x models 93
Chapter x 8 Corporate x strategy 105
Chapter x 9 International x strategy 125
Chapter x 10 Entrepreneurship x and x innovation 136
Chapter x 11 Mergers, x acquisitions x and x alliances 145
Part x III STRATEGY x IN x ACTION 156
Chapter x 12 Evaluating x strategies 157
Chapter x 13 Strategy x development x processes 170
Chapter x 14 Organising x and x strategy 183
Chapter x 15 Leadership x and x strategic x change 190
Chapter x 16 The x practice x of x strategy 198
Case x Teaching x Notes
Glastonbury: x from x hippy x weekend x to x international x festival 209
The x global x pharmaceutical x industry: x harnessing x the x whirlwind 214
Siemens x A: x exploring x the x future 220
Relocation, x Relocation, x Relocation: x evolving x strategies x to x deal x with x shifting x shopping
patterns x at x Vision x Express 225
Ricoh x Canada x Inc. 241
H&M x in x fast x fashion: x continued x success? 250
The x Formula x 1 x Constructors 261
„Access x to x Healthcare‟: x integrating x a x CSR x programme x in x Coloplast 268
Manchester x United x FC: x struggling x to x compete x with x Europe‟s x elite x clubs 275
Adnams x – x A x Local x Company 299
,„Dare x to x know‟: x The x integration x of x Université x Paris-Dauphine x with x Paris x Sciences x et
Lettres x (PSL) x University 308
Ryanair: x the x low x fares x airline x – x new x directions? 313
Multi-sided x platform x competition x in x the x video x game x industry 343
Megabrew: x x creating x x an x x undisputed x x global x brewing x champion? 347
AirAsia x and x the x Tune x Group: x diversifying x across x industries 356
Severstal: x a x journey x from x growth x to x consolidation x within x the x steel x industry 362
Indian x Premier x League: x glitz, x glamour x and x globalisation 370
Handelsbanken x – x banking x done x differently 374
Caitec: x A x Chinese x Business x in x Africa 378
Going x for x a x Ride: x Entrepreneurial x Journeys x in x the x on-demand x transportation x sector 386
Leadership x at x Apple x Inc 392
Has x Teva x been x saved? x Responding x to x challenges x and in x generic x pharmaceuticals
x problems
400
Managing x M&A: x Elekta‟s x acquistion x of x Neuromag 403
CRH x plc: x Optimising x value x through x corporate x strategy 409
Counterstrategy: x resisting x the x Mexican x narco-trafficking 417
x business
Oak x Tree x Inn: x Growth x challenges x facing x a x family-run x tourism 427
x business
Strategic x planning x at x King x Faisal x Hospital x and x Research Arabia 435
x Centre x Saudi
Mormor x Magda‟s x ice x cream x – x can x you x be x hot x in x a xcool x market? 445
Emmaus: x the x founder x as x a x resource? 450
Siemens x B: x „making x real x what x matters‟ 459
Cultivating x a x rich x harvest x at x Orchard 468
Strategy x Work x in x Dörr x och x Portbolaget x – x How x open x can x you x be? 473
In x the x boardroom x at x HomeCo 480
, 1. Introduction
Exploring x Strategy x represents x one x of x the x most x comprehensive x packages x of x material
x and xsupportxfor x teachers x and x students x of x strategy. x The x following x materials x and
x assistance x are xnow x available:
The x text x with x improved x design x and x layout x to x assist x readers x – x including
x objectives xfor x each x part x of x the x book x and x chapter x learning x outcomes, x concept
x definitions, x chapter x summaries, x additional x reading x and x much xmore.
Over x seventy x illustrations x and x fifteen x Thinking x Differently x sections, x each x including
xquestions x to x facilitate x their x use x as x mini x cases x or x class x discussions.
Sixteen x end-of-chapter x case x examples x with x specific x relevance x to x the x content x of
x the xchapter x and x with x questions x relating x to x the x major x learning x issues x in x the
x chapter.
End-of-chapter xwork xassignments, xwhich xprovide xfurther xopportunities xfor xstudent
xassessment, x additional x work x or xself-assessment.
Thirty x case x studies x (text x and x cases x version x only) x together x with x comprehensive
x teaching xnotes x (in x this x manual x and x on x the x website). x The x case x collection
x contains x a x rich xmixture x of x material, xincluding x long x and x short x cases x from x many
x different x sectors x and xdifferent x countries.
A x number x of x „classic x cases‟ x from x past x editions x (where x they x are x not x carried
x forward xinto x thetwelfth x edition x but x are x still x useful x to x tutors x and x students).
The x Strategy x Experience x simulation x gives x students x hands-on x experience x of x strategic
xanalysis x and x decision x making. x The x simulation x can x be x used x by x individual
x students, xor x as x part x of x a x wider x classroom xexercise.
For x students:
Revision x aids x (flashcards, x key x concepts x and x glossary x (in x six x languages))
Multiple-choice x questions, x work x assignments x and x grade x book
Help x with x case x studies x (web x links, x FT x articles x and x advice x on x analysing x cases).
