BYU Marketing 201 Exam 1 with Questions
and Correct Answers 2025
BCG ,Growth-Share ,Matrix ,- ,CORRECT ,ANSWER-Cash ,Cow ,- ,High ,market ,share,
,low ,market ,Growth
Stars ,- ,High ,market ,share, ,high ,market ,growth
?'s ,- ,High ,market ,growth, ,Low ,market ,share
Dog ,- ,Low ,market ,growth, ,low ,market ,share
Corporate ,Strategy ,- ,CORRECT ,ANSWER-Asks ,the ,question ,- ,What ,businesses
,should ,we ,be ,in?
Strategic ,Business ,Unit ,Strategy ,- ,CORRECT ,ANSWER-Asks ,- ,How ,do ,we ,compete
,effectively ,against ,the ,competitors?
Functional ,Strategy ,- ,CORRECT ,ANSWER-strategy ,by ,which ,managers ,in ,specific
,areas ,decide ,how ,best ,to ,achieve ,corporate ,goals ,through ,productivity
Path ,to ,Profitability ,- ,CORRECT ,ANSWER-Marketing ,Environment--> ,Marketing ,Mix--
>Capture ,value-->Profits
The ,most ,powerful ,marketing ,strategies ,begin ,by ,seeing ,the ,product ,through ,the ,eyes
,of ,_________ ,- ,CORRECT ,ANSWER-Brand ,Champions/Love ,Group
Product ,Market ,Expansion ,Matrix ,- ,CORRECT ,ANSWER-market ,penetration ,-Existing
,product ,entering ,an ,existing ,market
product ,development ,- ,New ,product ,entering ,into ,an ,existing ,market ,market
,development ,- ,Existing ,product ,entering ,into ,a ,new ,market ,
diversification ,- ,New ,product ,in ,a ,new ,market
, Customer ,Lifetime ,Value ,(CLV) ,- ,CORRECT ,ANSWER-approximate ,worth ,of ,a
,customer ,to ,a ,company ,in ,economic ,terms; ,overall ,profitability ,of ,an ,individual
,consumer
How ,does ,marketing ,create ,value ,for ,the ,customer? ,- ,CORRECT ,ANSWER-by
,meeting ,customers ,functional ,and ,emotional ,needs
Target ,Market ,- ,CORRECT ,ANSWER-a ,set ,of ,buyers ,sharing ,common ,needs ,or
,characteristics ,that ,the ,company ,decides ,to ,serve
Marketing ,Mix ,- ,CORRECT ,ANSWER-Product, ,Price, ,Place, ,Promotion
What ,are ,the ,four ,profitability ,drivers? ,- ,CORRECT ,ANSWER-Customer ,Acquisition,
,Customer ,Retention, ,Sales ,per ,Customer, ,margin
What ,is ,Customer ,Acquisition ,- ,CORRECT ,ANSWER-finding ,new, ,profitable ,ways ,to
,acquire ,customers ,that ,are ,higher-value
What ,is ,Customer ,Retention? ,- ,CORRECT ,ANSWER-To ,eliminate ,the ,root ,causes ,of
,customer ,defections, ,develop ,loyalty ,initiatives ,and ,acquire ,more ,loyal ,customers
What ,are ,sales ,per ,customer? ,- ,CORRECT ,ANSWER-How ,much ,the ,customer
,purchases ,of ,your ,product. ,As ,a ,profitability ,driver ,it ,serves ,to ,increase ,their
,purchase ,of ,the ,product
What ,are ,margins? ,- ,CORRECT ,ANSWER-They ,help ,to ,cut ,down ,unneeded ,costs
,and ,drive ,profitability ,in ,the ,firm
Ways ,that ,the ,firm ,can ,drive ,profit ,- ,CORRECT ,ANSWER-Reward ,customers, ,Fire
,customers, ,Identify ,cross-selling ,and ,up-selling ,opportunities
Marketing ,Philosophies ,- ,CORRECT ,ANSWER-Product ,Orientation
Sales ,Orientation
Market ,Orientation
Societal ,Orientation
Product ,Orientation ,- ,CORRECT ,ANSWER-All ,about ,the ,product ,- ,Ex. ,Apple
Sales ,Orientation ,- ,CORRECT ,ANSWER-Aggressive ,sales ,techniques ,- ,Kohl's,
,Macy's
Market ,Orientation ,- ,CORRECT ,ANSWER-Understanding ,customer ,needs, ,company
,capabilities, ,knows ,competitors ,and ,wants ,to ,make ,a ,profit ,- ,Ex. ,Amazon
Societal ,Orientation ,- ,CORRECT ,ANSWER-concerned ,about ,the ,enviornment ,- ,Ex.
,Tesla
and Correct Answers 2025
BCG ,Growth-Share ,Matrix ,- ,CORRECT ,ANSWER-Cash ,Cow ,- ,High ,market ,share,
,low ,market ,Growth
Stars ,- ,High ,market ,share, ,high ,market ,growth
?'s ,- ,High ,market ,growth, ,Low ,market ,share
Dog ,- ,Low ,market ,growth, ,low ,market ,share
Corporate ,Strategy ,- ,CORRECT ,ANSWER-Asks ,the ,question ,- ,What ,businesses
,should ,we ,be ,in?
Strategic ,Business ,Unit ,Strategy ,- ,CORRECT ,ANSWER-Asks ,- ,How ,do ,we ,compete
,effectively ,against ,the ,competitors?
Functional ,Strategy ,- ,CORRECT ,ANSWER-strategy ,by ,which ,managers ,in ,specific
,areas ,decide ,how ,best ,to ,achieve ,corporate ,goals ,through ,productivity
Path ,to ,Profitability ,- ,CORRECT ,ANSWER-Marketing ,Environment--> ,Marketing ,Mix--
>Capture ,value-->Profits
The ,most ,powerful ,marketing ,strategies ,begin ,by ,seeing ,the ,product ,through ,the ,eyes
,of ,_________ ,- ,CORRECT ,ANSWER-Brand ,Champions/Love ,Group
Product ,Market ,Expansion ,Matrix ,- ,CORRECT ,ANSWER-market ,penetration ,-Existing
,product ,entering ,an ,existing ,market
product ,development ,- ,New ,product ,entering ,into ,an ,existing ,market ,market
,development ,- ,Existing ,product ,entering ,into ,a ,new ,market ,
diversification ,- ,New ,product ,in ,a ,new ,market
, Customer ,Lifetime ,Value ,(CLV) ,- ,CORRECT ,ANSWER-approximate ,worth ,of ,a
,customer ,to ,a ,company ,in ,economic ,terms; ,overall ,profitability ,of ,an ,individual
,consumer
How ,does ,marketing ,create ,value ,for ,the ,customer? ,- ,CORRECT ,ANSWER-by
,meeting ,customers ,functional ,and ,emotional ,needs
Target ,Market ,- ,CORRECT ,ANSWER-a ,set ,of ,buyers ,sharing ,common ,needs ,or
,characteristics ,that ,the ,company ,decides ,to ,serve
Marketing ,Mix ,- ,CORRECT ,ANSWER-Product, ,Price, ,Place, ,Promotion
What ,are ,the ,four ,profitability ,drivers? ,- ,CORRECT ,ANSWER-Customer ,Acquisition,
,Customer ,Retention, ,Sales ,per ,Customer, ,margin
What ,is ,Customer ,Acquisition ,- ,CORRECT ,ANSWER-finding ,new, ,profitable ,ways ,to
,acquire ,customers ,that ,are ,higher-value
What ,is ,Customer ,Retention? ,- ,CORRECT ,ANSWER-To ,eliminate ,the ,root ,causes ,of
,customer ,defections, ,develop ,loyalty ,initiatives ,and ,acquire ,more ,loyal ,customers
What ,are ,sales ,per ,customer? ,- ,CORRECT ,ANSWER-How ,much ,the ,customer
,purchases ,of ,your ,product. ,As ,a ,profitability ,driver ,it ,serves ,to ,increase ,their
,purchase ,of ,the ,product
What ,are ,margins? ,- ,CORRECT ,ANSWER-They ,help ,to ,cut ,down ,unneeded ,costs
,and ,drive ,profitability ,in ,the ,firm
Ways ,that ,the ,firm ,can ,drive ,profit ,- ,CORRECT ,ANSWER-Reward ,customers, ,Fire
,customers, ,Identify ,cross-selling ,and ,up-selling ,opportunities
Marketing ,Philosophies ,- ,CORRECT ,ANSWER-Product ,Orientation
Sales ,Orientation
Market ,Orientation
Societal ,Orientation
Product ,Orientation ,- ,CORRECT ,ANSWER-All ,about ,the ,product ,- ,Ex. ,Apple
Sales ,Orientation ,- ,CORRECT ,ANSWER-Aggressive ,sales ,techniques ,- ,Kohl's,
,Macy's
Market ,Orientation ,- ,CORRECT ,ANSWER-Understanding ,customer ,needs, ,company
,capabilities, ,knows ,competitors ,and ,wants ,to ,make ,a ,profit ,- ,Ex. ,Amazon
Societal ,Orientation ,- ,CORRECT ,ANSWER-concerned ,about ,the ,enviornment ,- ,Ex.
,Tesla
