Marketing 201 BYU Exam 2 with Questions
and Correct Answers 2025.
Spalding, ,an ,American ,sporting ,goods ,store, ,manufactures ,sports ,equipment ,and
,balls ,for ,a ,variety ,of ,sports ,such ,as ,baseball, ,football, ,basketball, ,golf, ,and ,so ,forth.
,All ,of ,the ,products ,of ,Spalding ,can ,be ,referred ,to ,as ,the ,- ,CORRECT ,ANSWER-
Product ,Mix
A ,competitive ,angle ,does ,which ,of ,the ,following?
It ,sparks ,a ,personal ,connection ,with ,the ,consumer.
It ,solves ,a ,problem ,for ,the ,consumer.
It ,satisfies ,a ,consumer's ,want ,or ,need ,with ,the ,consumer.
It ,is ,unique. ,It ,has ,an ,element ,of ,differentness ,with ,the ,consumer.
a, ,b, ,and ,c
a, ,b, ,and ,d
a, ,b, ,c, ,and ,d ,- ,CORRECT ,ANSWER-a, ,b, ,and ,d
When ,sharpening ,the ,angle, ,which ,dimension ,is ,particularly ,important ,for ,B2B ,sales?
,- ,CORRECT ,ANSWER-quantifiable ,support
Which ,is ,the ,correct ,path ,that ,leads ,to ,brand ,equity?
brand ,image, ,brand ,loyalty, ,brand ,awareness, ,brand ,equity
brand ,awareness, ,brand ,loyalty, ,brand ,image, ,brand ,equity
brand ,image, ,brand ,awareness, ,brand ,loyalty, ,brand ,equity
brand ,awareness, ,brand ,image, ,brand ,loyalty, ,brand ,equity ,- ,CORRECT ,ANSWER-
brand ,awareness, ,brand ,image, ,brand ,loyalty, ,brand ,equity
,You ,realize ,you ,are ,out ,of ,milk ,after ,you ,pour ,your ,cereal. ,You ,run ,to ,the ,store ,to ,get
,a ,couple ,of ,gallons. ,Milk ,is ,an ,example ,of
a ,shopping ,product.
a ,convenience ,product.
a ,specialty ,product.
an ,unsought ,product.
a ,business/Industrial ,product. ,- ,CORRECT ,ANSWER-a ,convenience ,product
Rob ,has ,been ,a ,fan ,of ,Apple ,products ,since ,he ,purchased ,a ,MacBook ,and ,an ,iPod.
,When ,Apple ,came ,out ,with ,the ,iPad, ,he ,felt ,better ,about ,purchasing ,an ,Apple ,brand
,tablet ,versus ,an ,Amazon ,brand ,Kindle ,Fire. ,In ,essence, ,Rob's ,loyalty ,to ,the ,brand
,was ,transferred ,to ,new ,products ,because ,of ,which ,of ,the ,following?
brand ,loyalty
brand ,awareness
brand ,equity
brand ,consistency
brand ,image ,- ,CORRECT ,ANSWER-brand ,equity
McDonald's ,Arch ,Deluxe ,was ,a ,burger ,with ,peppercorn ,bacon ,on ,a ,potato ,flour
,sesame ,seed ,bun ,that ,was ,supposed ,to ,appeal ,to ,people ,who ,wanted ,a ,more
,"grown-up" ,meal. ,However, ,it ,soon ,failed ,and ,was ,quickly ,pulled ,off ,the ,market.
,Which ,of ,these ,is ,not ,important ,when ,it ,comes ,to ,sharpening ,the ,competitive ,angle?
an ,element ,of ,differentness
a ,personal ,connection
a ,widespread ,advertising ,campaign
a ,solution ,to ,a ,problem ,- ,CORRECT ,ANSWER-a ,widespread ,advertising ,campaign
Blue ,Bunny's ,production ,of ,Pistachio ,Almond ,ice ,cream ,is ,very ,dependent ,on ,Blue
,Bunny's ,industrial ,ice ,cream ,machinery ,in ,its ,plant. ,The ,machinery ,would ,be
,considered
product ,lines.
materials ,and ,parts.
product ,mixes.
supplies ,and ,services.
capital ,items. ,- ,CORRECT ,ANSWER-capital ,items
Big ,problems, ,big ,solutions, ,lead ,to ,big
distribution.
companies.
segments.
headaches ,to ,marketers. ,- ,CORRECT ,ANSWER-companies
,A ,goal ,of ,every ,brand ,is ,to ,________ ,competition, ,________ ,customers, ,and
,________ ,employees.
differentiate ,itself ,from, ,resonate ,with, ,motivate
separate ,itself ,from, ,disconnect ,from, ,stimulate
characterize, ,resonate ,with, ,discourage
characterize, ,disconnect ,from, ,stimulate
separate ,itself ,from, ,resonate ,with, ,discourage ,- ,CORRECT ,ANSWER-differentiate
,itself ,from, ,resonate ,with, ,motivate
Which ,step ,on ,the ,new-product ,development ,process ,represents ,the ,first ,test ,with
,consumers?
idea ,generation
idea ,screening
test ,marketing
marketing ,strategy
concept ,testing
commercialization
business ,analysis
product ,development ,- ,CORRECT ,ANSWER-concept ,testing
Del ,Sol ,souvenir ,shops ,demonstrate ,and ,sell ,products ,that ,have ,printed ,images
,which ,change ,color ,when ,exposed ,to ,the ,UV ,rays ,of ,the ,sun. ,These ,products ,are
,different ,from ,other ,souvenirs ,and ,gifts ,because ,they ,are ,distinctive, ,memorable, ,and
,fun. ,Which ,of ,the ,five ,questions ,should ,be ,addressed ,in ,order ,to ,sharpen ,the
,competitive ,angle ,of ,Del ,Sol?
unique ,product ,claim
reason ,to ,believe
need ,to ,believe
dominate ,situations
quantifiable ,support ,- ,CORRECT ,ANSWER-need ,to ,believe
All ,great ,products ,are...
a ,bundle ,of ,attributes.
tangible.
solutions ,to ,problems.
intangible.
used ,frequently. ,- ,CORRECT ,ANSWER-solutions ,to ,problems.
Campbell's ,is ,a ,food ,company ,that ,is ,well ,known ,for ,the ,soup ,that ,it ,produces.
,However, ,Campbell's ,also ,produces ,juice ,products. ,An ,example ,of ,a ,product
,________ ,would ,be ,all ,of ,the ,soups.
mix
line
, item
product ,- ,CORRECT ,ANSWER-line
We ,should ,treat ,a ,brand ,like ,a
competitive ,point ,of ,difference.
personality.
friend.
competitive ,angle. ,- ,CORRECT ,ANSWER-personality
Prunes ,have ,traditionally ,been ,sold ,to ,an ,older ,demographic ,to ,help ,with ,digestive
,regularity. ,A ,few ,years ,ago, ,several ,prune ,distributors ,began ,referring ,to ,prunes ,as
,"dried ,plums." ,Recently, ,Sunsweet ,introduced ,individually ,wrapped ,prunes ,marketed
,to ,younger ,consumers ,as ,a ,quick ,snack. ,According ,to ,your ,text, ,and ,based ,upon ,the
,action ,taken ,by ,Sunsweet, ,one ,might ,assume ,that ,prunes ,were ,in ,the ,________
,stage ,of ,the ,product ,life ,cycle.
introduction
maturity
decline
growth
cash ,cow ,- ,CORRECT ,ANSWER-maturity
For ,the ,HP ,Deskjet ,1000 ,printer, ,which ,of ,the ,following ,would ,be ,considered ,part ,of
,the ,core ,product?
an ,LCD ,color ,screen ,and ,built-in ,wireless ,printing
the ,ability ,to ,distribute ,your ,ideas ,easily ,and ,professionally
a ,USB ,printer ,cable
a ,60 ,sheet ,input ,tray ,and ,25 ,sheet ,output ,tray
a ,3-year ,office ,protection ,warranty ,- ,CORRECT ,ANSWER-the ,ability ,to ,distribute ,your
,ideas ,easily ,and ,professionally
A ,common ,phrase ,in ,marketing ,is ,"if ,you're ,not ,marketing ,to ,the ,heart, ,you're ,not
,marketing." ,Which ,product ,level, ,then, ,is ,most ,important ,in ,marketing?
the ,core ,product
the ,augmented ,product
actual ,and ,augmented ,levels
all ,three ,levels ,of ,the ,product
the ,actual ,product ,- ,CORRECT ,ANSWER-the ,core ,product
"Which ,significant ,pain ,does ,the ,product ,address ,that ,is ,personally ,relevant ,to ,your
,target ,audience?" ,This ,question ,is ,which ,one ,of ,five ,questions ,to ,ask ,when
,sharpening ,a ,competitive ,angle?
reason ,to ,believe
and Correct Answers 2025.
Spalding, ,an ,American ,sporting ,goods ,store, ,manufactures ,sports ,equipment ,and
,balls ,for ,a ,variety ,of ,sports ,such ,as ,baseball, ,football, ,basketball, ,golf, ,and ,so ,forth.
,All ,of ,the ,products ,of ,Spalding ,can ,be ,referred ,to ,as ,the ,- ,CORRECT ,ANSWER-
Product ,Mix
A ,competitive ,angle ,does ,which ,of ,the ,following?
It ,sparks ,a ,personal ,connection ,with ,the ,consumer.
It ,solves ,a ,problem ,for ,the ,consumer.
It ,satisfies ,a ,consumer's ,want ,or ,need ,with ,the ,consumer.
It ,is ,unique. ,It ,has ,an ,element ,of ,differentness ,with ,the ,consumer.
a, ,b, ,and ,c
a, ,b, ,and ,d
a, ,b, ,c, ,and ,d ,- ,CORRECT ,ANSWER-a, ,b, ,and ,d
When ,sharpening ,the ,angle, ,which ,dimension ,is ,particularly ,important ,for ,B2B ,sales?
,- ,CORRECT ,ANSWER-quantifiable ,support
Which ,is ,the ,correct ,path ,that ,leads ,to ,brand ,equity?
brand ,image, ,brand ,loyalty, ,brand ,awareness, ,brand ,equity
brand ,awareness, ,brand ,loyalty, ,brand ,image, ,brand ,equity
brand ,image, ,brand ,awareness, ,brand ,loyalty, ,brand ,equity
brand ,awareness, ,brand ,image, ,brand ,loyalty, ,brand ,equity ,- ,CORRECT ,ANSWER-
brand ,awareness, ,brand ,image, ,brand ,loyalty, ,brand ,equity
,You ,realize ,you ,are ,out ,of ,milk ,after ,you ,pour ,your ,cereal. ,You ,run ,to ,the ,store ,to ,get
,a ,couple ,of ,gallons. ,Milk ,is ,an ,example ,of
a ,shopping ,product.
a ,convenience ,product.
a ,specialty ,product.
an ,unsought ,product.
a ,business/Industrial ,product. ,- ,CORRECT ,ANSWER-a ,convenience ,product
Rob ,has ,been ,a ,fan ,of ,Apple ,products ,since ,he ,purchased ,a ,MacBook ,and ,an ,iPod.
,When ,Apple ,came ,out ,with ,the ,iPad, ,he ,felt ,better ,about ,purchasing ,an ,Apple ,brand
,tablet ,versus ,an ,Amazon ,brand ,Kindle ,Fire. ,In ,essence, ,Rob's ,loyalty ,to ,the ,brand
,was ,transferred ,to ,new ,products ,because ,of ,which ,of ,the ,following?
brand ,loyalty
brand ,awareness
brand ,equity
brand ,consistency
brand ,image ,- ,CORRECT ,ANSWER-brand ,equity
McDonald's ,Arch ,Deluxe ,was ,a ,burger ,with ,peppercorn ,bacon ,on ,a ,potato ,flour
,sesame ,seed ,bun ,that ,was ,supposed ,to ,appeal ,to ,people ,who ,wanted ,a ,more
,"grown-up" ,meal. ,However, ,it ,soon ,failed ,and ,was ,quickly ,pulled ,off ,the ,market.
,Which ,of ,these ,is ,not ,important ,when ,it ,comes ,to ,sharpening ,the ,competitive ,angle?
an ,element ,of ,differentness
a ,personal ,connection
a ,widespread ,advertising ,campaign
a ,solution ,to ,a ,problem ,- ,CORRECT ,ANSWER-a ,widespread ,advertising ,campaign
Blue ,Bunny's ,production ,of ,Pistachio ,Almond ,ice ,cream ,is ,very ,dependent ,on ,Blue
,Bunny's ,industrial ,ice ,cream ,machinery ,in ,its ,plant. ,The ,machinery ,would ,be
,considered
product ,lines.
materials ,and ,parts.
product ,mixes.
supplies ,and ,services.
capital ,items. ,- ,CORRECT ,ANSWER-capital ,items
Big ,problems, ,big ,solutions, ,lead ,to ,big
distribution.
companies.
segments.
headaches ,to ,marketers. ,- ,CORRECT ,ANSWER-companies
,A ,goal ,of ,every ,brand ,is ,to ,________ ,competition, ,________ ,customers, ,and
,________ ,employees.
differentiate ,itself ,from, ,resonate ,with, ,motivate
separate ,itself ,from, ,disconnect ,from, ,stimulate
characterize, ,resonate ,with, ,discourage
characterize, ,disconnect ,from, ,stimulate
separate ,itself ,from, ,resonate ,with, ,discourage ,- ,CORRECT ,ANSWER-differentiate
,itself ,from, ,resonate ,with, ,motivate
Which ,step ,on ,the ,new-product ,development ,process ,represents ,the ,first ,test ,with
,consumers?
idea ,generation
idea ,screening
test ,marketing
marketing ,strategy
concept ,testing
commercialization
business ,analysis
product ,development ,- ,CORRECT ,ANSWER-concept ,testing
Del ,Sol ,souvenir ,shops ,demonstrate ,and ,sell ,products ,that ,have ,printed ,images
,which ,change ,color ,when ,exposed ,to ,the ,UV ,rays ,of ,the ,sun. ,These ,products ,are
,different ,from ,other ,souvenirs ,and ,gifts ,because ,they ,are ,distinctive, ,memorable, ,and
,fun. ,Which ,of ,the ,five ,questions ,should ,be ,addressed ,in ,order ,to ,sharpen ,the
,competitive ,angle ,of ,Del ,Sol?
unique ,product ,claim
reason ,to ,believe
need ,to ,believe
dominate ,situations
quantifiable ,support ,- ,CORRECT ,ANSWER-need ,to ,believe
All ,great ,products ,are...
a ,bundle ,of ,attributes.
tangible.
solutions ,to ,problems.
intangible.
used ,frequently. ,- ,CORRECT ,ANSWER-solutions ,to ,problems.
Campbell's ,is ,a ,food ,company ,that ,is ,well ,known ,for ,the ,soup ,that ,it ,produces.
,However, ,Campbell's ,also ,produces ,juice ,products. ,An ,example ,of ,a ,product
,________ ,would ,be ,all ,of ,the ,soups.
mix
line
, item
product ,- ,CORRECT ,ANSWER-line
We ,should ,treat ,a ,brand ,like ,a
competitive ,point ,of ,difference.
personality.
friend.
competitive ,angle. ,- ,CORRECT ,ANSWER-personality
Prunes ,have ,traditionally ,been ,sold ,to ,an ,older ,demographic ,to ,help ,with ,digestive
,regularity. ,A ,few ,years ,ago, ,several ,prune ,distributors ,began ,referring ,to ,prunes ,as
,"dried ,plums." ,Recently, ,Sunsweet ,introduced ,individually ,wrapped ,prunes ,marketed
,to ,younger ,consumers ,as ,a ,quick ,snack. ,According ,to ,your ,text, ,and ,based ,upon ,the
,action ,taken ,by ,Sunsweet, ,one ,might ,assume ,that ,prunes ,were ,in ,the ,________
,stage ,of ,the ,product ,life ,cycle.
introduction
maturity
decline
growth
cash ,cow ,- ,CORRECT ,ANSWER-maturity
For ,the ,HP ,Deskjet ,1000 ,printer, ,which ,of ,the ,following ,would ,be ,considered ,part ,of
,the ,core ,product?
an ,LCD ,color ,screen ,and ,built-in ,wireless ,printing
the ,ability ,to ,distribute ,your ,ideas ,easily ,and ,professionally
a ,USB ,printer ,cable
a ,60 ,sheet ,input ,tray ,and ,25 ,sheet ,output ,tray
a ,3-year ,office ,protection ,warranty ,- ,CORRECT ,ANSWER-the ,ability ,to ,distribute ,your
,ideas ,easily ,and ,professionally
A ,common ,phrase ,in ,marketing ,is ,"if ,you're ,not ,marketing ,to ,the ,heart, ,you're ,not
,marketing." ,Which ,product ,level, ,then, ,is ,most ,important ,in ,marketing?
the ,core ,product
the ,augmented ,product
actual ,and ,augmented ,levels
all ,three ,levels ,of ,the ,product
the ,actual ,product ,- ,CORRECT ,ANSWER-the ,core ,product
"Which ,significant ,pain ,does ,the ,product ,address ,that ,is ,personally ,relevant ,to ,your
,target ,audience?" ,This ,question ,is ,which ,one ,of ,five ,questions ,to ,ask ,when
,sharpening ,a ,competitive ,angle?
reason ,to ,believe
