D099 OA n
1. (L1) What is the process of promoting and selling products to identifiable
n n n n n n n n n n n
customers?: find out how to make what customers want
n n n n n n n n n
2. (L1) Marketing can be summarized with three simple ideas. Which is NOT
n n n n n n n n n n n
one of those ideas?: marketing
n n n n n
3. (L1) What is the marketing concept?:
n n n n n
4. (L1) Match the examples with the core elements of the marketing concept.
n n n n n n n n n n n
Answers may be used more than once.
n n n n n n n
Profit
Total Company Approach
n n
Customer Satisfaction n
n Total Company Approach
n n
Profit
Customer Satisfaction: Match the examples with the core elements of the market- in
n n n n n n n n n n n n
concept. Answers may be used more than once.
n n n n n n n n
Without this, companies could not grow and develop new and better products
n n n n n n n n n n n
This element deals with leveraging the skills of all departments of a company to meet
n n n n n n n n n n n n n n
customer demands
n n
Without this, customers will instead buy from competitors
n n n n n n n
This element includes all functions of a company working to achieve desired goals
n n n n n n n n n n n n
Marketing exists to earn this
n n n n n
Effective marketing helps companies discover, create, and increase this
n n n n n n n n
1 n/ n30
,D099 OA n
5. (L1) What are the four Ps of marketing?: product, price, place, promotion
n n n n n n n n n n n
6. (L1) Define the four Ps of marketing in order.: Product: Any good or service
n n n n n n n n n n n n n
that can be bought and sold
n n n n n n
Price: The amount of money requested in exchange for a good or service
n n n n n n n n n n n n
Place: Knowing how and where to deliver products to customers
n n n n n n n n n n
Promotion: The process of communicating ideas to customers to influence their
n n n n n n n n n n
buying decisions
n n
7. (L1) factors in which distribution channels to utilize.: Place
n n n n n n n n
8. (L1) must be fair, yet lead to profitability.: Price
n n n n n n n n
9. (L1) marketing involves developing these in such a way as to ensure
n n n n n n n n n n n
maximum satisfaction.: Product
n n n
10. (L1) includes media, print, and word of mouth.: Promotion
n n n n n n n n
11. (L2) is when a satisfied customer either gives a written or oral
n n n n n n n n n n n
recommendation to another prospective customer.: Word-of-mouth advertising
n n n n n n n
12. (L2) What is the term for statistical data relating to particular groups within a
n n n n n n n n n n n n n
population?: demographics
n n
13. (L2) Match the descriptions with the functions of business.
n n n n n n n n
promotion
product and service management
n n n
n financing
distribution
n marketing
research selling
n n
2 n/ n30
,D099 OA n
pricing: Match the descriptions with the functions of business.
n n n n n n n n
n communicating ideas to customers to influence their buying decisions
n n n n n n n n
developing, maintaining, and improving a product or service to make it more appeal- in
n n n n n n n n n n n n n
to customers
n n
the process of finding money to fund the creation of new products and help advertise
n n n n n n n n n n n n n n
nthem once produced n n
the process of making a product or service available to potential customers
n n n n n n n n n n n
n the process of gathering information about potential customers
n n n n n n n
the process of connecting suppliers to customers and convincing them to buy or
n n n n n n n n n n n n
ncarry your products n n
the process of establishing fair and profitable rates for products and services
n n n n n n n n n n n
14. (L2) Choose True or False.
n n n n
True
n Fals
e
True
True: Choose True or False.
n n n n
The most desirable form of marketing for companies is word-of-mouth.
n n n n n n n n n
The unique style, technique, and feel a company or product holds that differentiates it
n n n n n n n n n n n n n
3 n/ n30
1. (L1) What is the process of promoting and selling products to identifiable
n n n n n n n n n n n
customers?: find out how to make what customers want
n n n n n n n n n
2. (L1) Marketing can be summarized with three simple ideas. Which is NOT
n n n n n n n n n n n
one of those ideas?: marketing
n n n n n
3. (L1) What is the marketing concept?:
n n n n n
4. (L1) Match the examples with the core elements of the marketing concept.
n n n n n n n n n n n
Answers may be used more than once.
n n n n n n n
Profit
Total Company Approach
n n
Customer Satisfaction n
n Total Company Approach
n n
Profit
Customer Satisfaction: Match the examples with the core elements of the market- in
n n n n n n n n n n n n
concept. Answers may be used more than once.
n n n n n n n n
Without this, companies could not grow and develop new and better products
n n n n n n n n n n n
This element deals with leveraging the skills of all departments of a company to meet
n n n n n n n n n n n n n n
customer demands
n n
Without this, customers will instead buy from competitors
n n n n n n n
This element includes all functions of a company working to achieve desired goals
n n n n n n n n n n n n
Marketing exists to earn this
n n n n n
Effective marketing helps companies discover, create, and increase this
n n n n n n n n
1 n/ n30
,D099 OA n
5. (L1) What are the four Ps of marketing?: product, price, place, promotion
n n n n n n n n n n n
6. (L1) Define the four Ps of marketing in order.: Product: Any good or service
n n n n n n n n n n n n n
that can be bought and sold
n n n n n n
Price: The amount of money requested in exchange for a good or service
n n n n n n n n n n n n
Place: Knowing how and where to deliver products to customers
n n n n n n n n n n
Promotion: The process of communicating ideas to customers to influence their
n n n n n n n n n n
buying decisions
n n
7. (L1) factors in which distribution channels to utilize.: Place
n n n n n n n n
8. (L1) must be fair, yet lead to profitability.: Price
n n n n n n n n
9. (L1) marketing involves developing these in such a way as to ensure
n n n n n n n n n n n
maximum satisfaction.: Product
n n n
10. (L1) includes media, print, and word of mouth.: Promotion
n n n n n n n n
11. (L2) is when a satisfied customer either gives a written or oral
n n n n n n n n n n n
recommendation to another prospective customer.: Word-of-mouth advertising
n n n n n n n
12. (L2) What is the term for statistical data relating to particular groups within a
n n n n n n n n n n n n n
population?: demographics
n n
13. (L2) Match the descriptions with the functions of business.
n n n n n n n n
promotion
product and service management
n n n
n financing
distribution
n marketing
research selling
n n
2 n/ n30
,D099 OA n
pricing: Match the descriptions with the functions of business.
n n n n n n n n
n communicating ideas to customers to influence their buying decisions
n n n n n n n n
developing, maintaining, and improving a product or service to make it more appeal- in
n n n n n n n n n n n n n
to customers
n n
the process of finding money to fund the creation of new products and help advertise
n n n n n n n n n n n n n n
nthem once produced n n
the process of making a product or service available to potential customers
n n n n n n n n n n n
n the process of gathering information about potential customers
n n n n n n n
the process of connecting suppliers to customers and convincing them to buy or
n n n n n n n n n n n n
ncarry your products n n
the process of establishing fair and profitable rates for products and services
n n n n n n n n n n n
14. (L2) Choose True or False.
n n n n
True
n Fals
e
True
True: Choose True or False.
n n n n
The most desirable form of marketing for companies is word-of-mouth.
n n n n n n n n n
The unique style, technique, and feel a company or product holds that differentiates it
n n n n n n n n n n n n n
3 n/ n30
