Myers Ch 8
Memory
o Lasting effect of learning
o Expressed three ways
Recall
Retrieve information learned earlier
Like fill-in-the-blanks
Recognition
Identify items previously learned
Like multiple choice
Easier to recognize than recall
Relearning
Assesses the amount of time saved when learning again
Easier to relearn than learn the first time
Like a final exam
o Types of Memory
Classifying memory by timeframe
Sensory memory
o Immediate and brief recording of sensory information
o Sensory memory short term memory long-term
memory
Iconic memory
o Fleeting sensory memory of visual stimuli
o Photograph memory after seeing something briefly
o Sperling’s experiment
Saw a group of letters and asked to recall
Could recall about half of letters
If asked to recall a specific row, everyone
remembered it
Demonstrated iconic memory
Short term memory
o Activated memory that holds a few items briefly
o 7 bits of info
o Holds information before it is stored or forgotten
o Encoded through rehearsal
o Working memory
Where brain makes sense of new input
Links input with long-term memory
Conscious, active processing of incoming
information
Audio and visual inputs
Capacity reflects IQ
Memory
o Lasting effect of learning
o Expressed three ways
Recall
Retrieve information learned earlier
Like fill-in-the-blanks
Recognition
Identify items previously learned
Like multiple choice
Easier to recognize than recall
Relearning
Assesses the amount of time saved when learning again
Easier to relearn than learn the first time
Like a final exam
o Types of Memory
Classifying memory by timeframe
Sensory memory
o Immediate and brief recording of sensory information
o Sensory memory short term memory long-term
memory
Iconic memory
o Fleeting sensory memory of visual stimuli
o Photograph memory after seeing something briefly
o Sperling’s experiment
Saw a group of letters and asked to recall
Could recall about half of letters
If asked to recall a specific row, everyone
remembered it
Demonstrated iconic memory
Short term memory
o Activated memory that holds a few items briefly
o 7 bits of info
o Holds information before it is stored or forgotten
o Encoded through rehearsal
o Working memory
Where brain makes sense of new input
Links input with long-term memory
Conscious, active processing of incoming
information
Audio and visual inputs
Capacity reflects IQ
