BCOR 2201 MARKET FINAL EXAM NEWEST 2025
ACTUAL EXAM COMPLETE 100 QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+
Testing Effect - ans -Clickers, self reflection/evaluation, practice exams, flashcards
Improves recall, reduces exam anxiety, helps you identify what you do and don't
know
Mutually Beneficial Exchange - ans -When both parties involved in an exchange
benefit equally from the exchange.
Target Market - ans -The group of people that a product or service is being
created for/aimed at.
Controllable Factors - ans -Price
Product
Promotion
Place
Price (4 P's) - ans -What is exchanged for product
Product (4 P's) - ans -Good or service to satisfy a consumers needs
Marketing - ans -Process of creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society as a whole.
"Columbia Uses Ads" - ans -- Why: To get Guerrillas out of the jungle and back to
their families.
- What: Had people write letters and floated them down the river to Guerrillas
living in the jungle.
- How: The government used what they knew about the guerrillas to achieve an
exchange.
- Is this marketing? Yes, because there is a mutually beneficial exchange between
the government and the guerrillas where the government would get to end
guerrilla warfare by getting guerrillas to renounce their beliefs and the guerrillas
would get to come out of hiding in the jungle without fear of being prosecuted.
,Promotion (4 P's) - ans -Communication between buyer and seller
Place (4 P's) - ans -Way to get product to buyer
Uncontrollable Factors - ans -Social
Economic
Technological
Competitive
Regulatory
Utility - ans -Refers to the usefulness or value that a customer experiences from a
product
Form
Time
Place
Possession
Form Utility - ans -Format, scope, size, shape of product to meet consumer needs
Ex. size of iphone, tailored suit
Time Utility - ans -Efficiency with which a customer gets to experience a product
Ex. amazon delivery
Place Utility - ans -Making products physically available and accessible to
customers
Ex. redbox, vending machines
Possession Utility - ans -Amount of perceived value from owning a product for a
customer
Ex. square (credit card reader attached to your phone)
Role of Central Markets, Middlemen, and Money - ans -This refers to the
increased ease and efficiency of markets today because of money. Instead of
having to find a mutually beneficial exchange between two products, and also
, having to find people who needed your product who also have the product you
need, a consistent monetary system allows for easier exchanges.
BCG Matrix - ans -Y-Axis: Market Growth Rate (% per Share)
X-Axis: Relative Unit Market Share
Top Right: Question Mark (low market share, high growth rate)
Top Left: Star (high market share, high growth rate)
Bottom Left: Cash Cow (high market share, low growth rate)
Bottom Right: Dog/Pet (low market share, low growth rate)
Note: #1 Student mistake is to auto-assign strategy to a quadrant.
5 C's - ans -Company
Customers
Competition
Collaborators
Context
Ansoff's/Diversification Matrix - ans -Technique that helps a firm search for
growth opportunities from among current and new markets as well as current
and new products
Strategy - ans -An organization's long term course of action designed to deliver a
unique customer experience while achieving its goals
Strategic Business Unit (SBU) - ans -A unit of a company that has a seperate
mission and objectives
Business Portfolio Analysis - ans -A technique that managers use to quantify
performance measures and growth targets to analyze their firms strategic
business units as though they were a collection of separate investments
Market Penetration
Market Development
Product Development
Diversification
ACTUAL EXAM COMPLETE 100 QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+
Testing Effect - ans -Clickers, self reflection/evaluation, practice exams, flashcards
Improves recall, reduces exam anxiety, helps you identify what you do and don't
know
Mutually Beneficial Exchange - ans -When both parties involved in an exchange
benefit equally from the exchange.
Target Market - ans -The group of people that a product or service is being
created for/aimed at.
Controllable Factors - ans -Price
Product
Promotion
Place
Price (4 P's) - ans -What is exchanged for product
Product (4 P's) - ans -Good or service to satisfy a consumers needs
Marketing - ans -Process of creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and society as a whole.
"Columbia Uses Ads" - ans -- Why: To get Guerrillas out of the jungle and back to
their families.
- What: Had people write letters and floated them down the river to Guerrillas
living in the jungle.
- How: The government used what they knew about the guerrillas to achieve an
exchange.
- Is this marketing? Yes, because there is a mutually beneficial exchange between
the government and the guerrillas where the government would get to end
guerrilla warfare by getting guerrillas to renounce their beliefs and the guerrillas
would get to come out of hiding in the jungle without fear of being prosecuted.
,Promotion (4 P's) - ans -Communication between buyer and seller
Place (4 P's) - ans -Way to get product to buyer
Uncontrollable Factors - ans -Social
Economic
Technological
Competitive
Regulatory
Utility - ans -Refers to the usefulness or value that a customer experiences from a
product
Form
Time
Place
Possession
Form Utility - ans -Format, scope, size, shape of product to meet consumer needs
Ex. size of iphone, tailored suit
Time Utility - ans -Efficiency with which a customer gets to experience a product
Ex. amazon delivery
Place Utility - ans -Making products physically available and accessible to
customers
Ex. redbox, vending machines
Possession Utility - ans -Amount of perceived value from owning a product for a
customer
Ex. square (credit card reader attached to your phone)
Role of Central Markets, Middlemen, and Money - ans -This refers to the
increased ease and efficiency of markets today because of money. Instead of
having to find a mutually beneficial exchange between two products, and also
, having to find people who needed your product who also have the product you
need, a consistent monetary system allows for easier exchanges.
BCG Matrix - ans -Y-Axis: Market Growth Rate (% per Share)
X-Axis: Relative Unit Market Share
Top Right: Question Mark (low market share, high growth rate)
Top Left: Star (high market share, high growth rate)
Bottom Left: Cash Cow (high market share, low growth rate)
Bottom Right: Dog/Pet (low market share, low growth rate)
Note: #1 Student mistake is to auto-assign strategy to a quadrant.
5 C's - ans -Company
Customers
Competition
Collaborators
Context
Ansoff's/Diversification Matrix - ans -Technique that helps a firm search for
growth opportunities from among current and new markets as well as current
and new products
Strategy - ans -An organization's long term course of action designed to deliver a
unique customer experience while achieving its goals
Strategic Business Unit (SBU) - ans -A unit of a company that has a seperate
mission and objectives
Business Portfolio Analysis - ans -A technique that managers use to quantify
performance measures and growth targets to analyze their firms strategic
business units as though they were a collection of separate investments
Market Penetration
Market Development
Product Development
Diversification
