ISTM 209 Final Exam Review Questions
and Answers
business model - correct answer-✅a plan that details how a company creates, delivers, and generates
revenues
4 categories of the e-business model - correct answer-✅1. business-to-business
2. business-to-consumer
3. consumer-to-business
4. consumer-to-consumer
business-to-business - correct answer-✅applies to business buying from and selling to each other over
the internet. They are more complex with greater security needs than the other types
business-to-consumer - correct answer-✅applies to any business that sells its products or services
directly to consumers online
e-shop - correct answer-✅aka an estore or an etailer and is an online version of a retail store where
customer can shop at any hour
brick-and-mortar - correct answer-✅a business that operates in a physical store without an internet
presence
click-and-mortar - correct answer-✅a business that operates in a physical store and on the internet
pure play - correct answer-✅a business that operates on the internet only without a physical store
consumer-to-business - correct answer-✅applies to any consumer who sells a product or service to a
business on the Internet.
- The demand for C2B e-business will increase over the next few years due to customers' desire for
greater convenience and lower prices
consumer-to-consumer - correct answer-✅applies to customers offering goods and services to each
other on the Internet such as an auction like Ebay.
- It links like-minded buyers and sellers for a small commission
e-business forms - correct answer-✅1. content providers
2. infomediaries
3. online marketplaces
4. portals
5. service providers
6. transaction brokers
content providers - correct answer-✅generates revenues by providing digital content such as news,
music, photos, or videos (Netflix)
infomediaries - correct answer-✅provide specialized information on beheld of producers of goods and
services and their potential customers (Zillow)
online marketplaces - correct answer-✅bring together buyers and sellers of products and services
(Amazon)
portals - correct answer-✅operates central website for users to access specialized content and other
services (Google)
service providers - correct answer-✅provide services such as photo sharing, video sharing, online
backup, and storage (YouTube)
transaction brokers - correct answer-✅process online sales transactions (Etrade)
search engine - correct answer-✅a website software that finds other pages based on keyword matching
similar to Google
search engine ranking - correct answer-✅evaluates variables that search engines use to determine
where a URL appears on the list of search results
, keyword - correct answer-✅a word used in a performing a search
2 types of results of keywords - correct answer-✅1. organic search
2. paid search
organic search - correct answer-✅the unpaid entries in a search engine results page that were derived
based on their contents; relevance on the keyword query
paid search - correct answer-✅links to a company paid to have displayed based on your keywords
Search Engine Optimization (SEO) - correct answer-✅Combines art along with science to determine how
to make URLs more attractive to search engines resulting in higher search engine ranking
- The better the SEO the higher the rankings for a website in the list of search engine results
pay-per-click - correct answer-✅generates revenue each time a user clicks on a link to a retailer's
website
pay-per-call - correct answer-✅generates revenue each time a user clocks on a link that takes the user
directly to an online agent waiting for a call
pay-per-conversion - correct answer-✅generates revenue each time a website visitor is converted to a
customer
adwords - correct answer-✅keywords that advertisers choose to pay for and appear as sponsored links
on the Google results page.
- Allow advertisers to bid on common search terms, general search terms cost less that more specific
terms
click fraud - correct answer-✅the abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue
models by repeatedly clicking a link to increase charges or costs for the advertiser
competitive click fraud - correct answer-✅a computer crime in which a competitor or disgruntled
employee increase a company;s search advertising costs by repeatedly clicking the advertiser's link
hitbots - correct answer-✅create the illusion that a large number of potential customer are clicking the
advertiser's links when in fact there is no likelihood that any of the clicks will lead to profit for the
advertiser
affiliate programs - correct answer-✅allow a business to generate commissions or referral fees when a
customer visit its website clicks a link to another merchant's website
cyborg anthropologist - correct answer-✅an individual who studies the interaction between humans
and technology, observing how technology can shape humans' lives
e-business tools - correct answer-✅email
instant messaging
podcasting
video conferencing
web conferencing
content management systems
email - correct answer-✅the exchanging of digital messages over the internet
internet service provider (ISP) - correct answer-✅a company that provides access to the internet for a
monthly fee. Some major ISPs in the US are AOL, AT&T, and Earthlink
instant messaging - correct answer-✅a service that enables instant or real-time communication
between people
real-time communication - correct answer-✅occurs when a system updates information at the same
rate it receives it
Web Real-Time Communications (WebRTC) - correct answer-✅an open source project that seeks to
embed real-time voice, text, and video communications capabilities in web browsers.
- The goal is to enable communications between browsers
podcasting - correct answer-✅converts an audio broadcast to a digital music player
and Answers
business model - correct answer-✅a plan that details how a company creates, delivers, and generates
revenues
4 categories of the e-business model - correct answer-✅1. business-to-business
2. business-to-consumer
3. consumer-to-business
4. consumer-to-consumer
business-to-business - correct answer-✅applies to business buying from and selling to each other over
the internet. They are more complex with greater security needs than the other types
business-to-consumer - correct answer-✅applies to any business that sells its products or services
directly to consumers online
e-shop - correct answer-✅aka an estore or an etailer and is an online version of a retail store where
customer can shop at any hour
brick-and-mortar - correct answer-✅a business that operates in a physical store without an internet
presence
click-and-mortar - correct answer-✅a business that operates in a physical store and on the internet
pure play - correct answer-✅a business that operates on the internet only without a physical store
consumer-to-business - correct answer-✅applies to any consumer who sells a product or service to a
business on the Internet.
- The demand for C2B e-business will increase over the next few years due to customers' desire for
greater convenience and lower prices
consumer-to-consumer - correct answer-✅applies to customers offering goods and services to each
other on the Internet such as an auction like Ebay.
- It links like-minded buyers and sellers for a small commission
e-business forms - correct answer-✅1. content providers
2. infomediaries
3. online marketplaces
4. portals
5. service providers
6. transaction brokers
content providers - correct answer-✅generates revenues by providing digital content such as news,
music, photos, or videos (Netflix)
infomediaries - correct answer-✅provide specialized information on beheld of producers of goods and
services and their potential customers (Zillow)
online marketplaces - correct answer-✅bring together buyers and sellers of products and services
(Amazon)
portals - correct answer-✅operates central website for users to access specialized content and other
services (Google)
service providers - correct answer-✅provide services such as photo sharing, video sharing, online
backup, and storage (YouTube)
transaction brokers - correct answer-✅process online sales transactions (Etrade)
search engine - correct answer-✅a website software that finds other pages based on keyword matching
similar to Google
search engine ranking - correct answer-✅evaluates variables that search engines use to determine
where a URL appears on the list of search results
, keyword - correct answer-✅a word used in a performing a search
2 types of results of keywords - correct answer-✅1. organic search
2. paid search
organic search - correct answer-✅the unpaid entries in a search engine results page that were derived
based on their contents; relevance on the keyword query
paid search - correct answer-✅links to a company paid to have displayed based on your keywords
Search Engine Optimization (SEO) - correct answer-✅Combines art along with science to determine how
to make URLs more attractive to search engines resulting in higher search engine ranking
- The better the SEO the higher the rankings for a website in the list of search engine results
pay-per-click - correct answer-✅generates revenue each time a user clicks on a link to a retailer's
website
pay-per-call - correct answer-✅generates revenue each time a user clocks on a link that takes the user
directly to an online agent waiting for a call
pay-per-conversion - correct answer-✅generates revenue each time a website visitor is converted to a
customer
adwords - correct answer-✅keywords that advertisers choose to pay for and appear as sponsored links
on the Google results page.
- Allow advertisers to bid on common search terms, general search terms cost less that more specific
terms
click fraud - correct answer-✅the abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue
models by repeatedly clicking a link to increase charges or costs for the advertiser
competitive click fraud - correct answer-✅a computer crime in which a competitor or disgruntled
employee increase a company;s search advertising costs by repeatedly clicking the advertiser's link
hitbots - correct answer-✅create the illusion that a large number of potential customer are clicking the
advertiser's links when in fact there is no likelihood that any of the clicks will lead to profit for the
advertiser
affiliate programs - correct answer-✅allow a business to generate commissions or referral fees when a
customer visit its website clicks a link to another merchant's website
cyborg anthropologist - correct answer-✅an individual who studies the interaction between humans
and technology, observing how technology can shape humans' lives
e-business tools - correct answer-✅email
instant messaging
podcasting
video conferencing
web conferencing
content management systems
email - correct answer-✅the exchanging of digital messages over the internet
internet service provider (ISP) - correct answer-✅a company that provides access to the internet for a
monthly fee. Some major ISPs in the US are AOL, AT&T, and Earthlink
instant messaging - correct answer-✅a service that enables instant or real-time communication
between people
real-time communication - correct answer-✅occurs when a system updates information at the same
rate it receives it
Web Real-Time Communications (WebRTC) - correct answer-✅an open source project that seeks to
embed real-time voice, text, and video communications capabilities in web browsers.
- The goal is to enable communications between browsers
podcasting - correct answer-✅converts an audio broadcast to a digital music player
